Done.ai Group AB: A Strategic Leap into the Future of Business Automation

In the fast-paced world of technology, companies must adapt or risk being left behind. Done.ai Group AB is not just keeping pace; it’s sprinting ahead. With a series of strategic acquisitions, Done.ai is transforming itself into a powerhouse of AI-driven business solutions. This Swedish company is reshaping the landscape for small and medium-sized enterprises (SMEs) across Europe and beyond.

Recently, Done.ai announced three significant acquisitions that will add over SEK 50 million in annual revenue. The targets are Debet AS, Fullstakk Marketing AS, and Jcloud AS, all Norwegian firms that bring unique strengths to Done.ai’s growing portfolio. This move is not just about numbers; it’s about creating a comprehensive ecosystem for SMEs, where every operational need can be met under one roof.

Debet AS: A Gateway to Invoicing Efficiency

The acquisition of Debet AS is a game-changer. This company offers a user-friendly invoicing platform that has already attracted around 4,700 paying customers. With over 45,000 registered users, Debet.no is a well-established name in Norway. By integrating Debet’s capabilities, Done.ai gains immediate access to a vast customer base eager for streamlined financial solutions.

Done.ai plans to offer Debet’s invoicing tools for free, a strategy designed to accelerate customer acquisition. This is akin to laying out a welcome mat for SMEs, inviting them to explore a suite of higher-margin fintech and SaaS services. Imagine a small business owner effortlessly managing invoices, payments, and even banking—all from a single platform. That’s the vision Done.ai is bringing to life.

Fullstakk Marketing AS: Amplifying Digital Presence

Next up is Fullstakk Marketing AS, a digital marketing agency that recorded NOK 37 million in revenue in 2024. This acquisition enhances Done.ai’s marketing technology capabilities, complementing its previous purchase of WeAssist AS. With Fullstakk, Done.ai can now offer a more robust CRM and customer engagement strategy.

The synergy between Fullstakk and Done.ai is palpable. Together, they can craft a seamless experience for SMEs, combining marketing automation with operational efficiency. This partnership is like a well-tuned orchestra, where each instrument plays its part to create a harmonious sound. For SMEs, this means a more effective way to reach customers and drive growth.

Jcloud AS: Building a Solid Infrastructure

The third acquisition, Jcloud AS, adds a crucial piece to Done.ai’s infrastructure puzzle. Jcloud specializes in automated hosting solutions for WordPress and WooCommerce, ensuring high performance and uptime for SMEs. This acquisition allows Done.ai to offer end-to-end solutions, from web hosting to invoicing and CRM.

Jcloud’s technology aligns perfectly with Done.ai’s modular architecture. It’s like adding a powerful engine to a well-designed vehicle. With Jcloud, Done.ai can accelerate the onboarding process for SMEs, providing them with the tools they need to thrive in the digital marketplace.

A Strategic Framework for Growth

The total consideration for these three acquisitions amounts to approximately NOK 61.8 million. Done.ai’s approach is capital-efficient, with half of the purchase price paid in cash and the other half structured as seller credit. This model not only aligns with Done.ai’s previous acquisitions but also ensures that key employees remain incentivized post-acquisition.

These transactions are classified as related-party transactions, given that R-Venture AS, Done.ai’s majority shareholder, owns Debet AS and Fullstakk Marketing AS. However, Done.ai has taken steps to ensure proper governance, with key figures recusing themselves from decision-making processes.

Expanding Horizons with Exaccta

In addition to these acquisitions, Done.ai has signed a Letter of Intent to acquire Exaccta, a Spanish firm specializing in mobile-first expense management. This move marks Done.ai’s sixth strategic transaction in 2025 and highlights its ambition to expand into new markets.

Exaccta’s platform is designed for SMEs and larger enterprises, providing a user-friendly solution for expense capture and automation. With this acquisition, Done.ai can offer a comprehensive spend management solution that includes expense tracking, approval workflows, and card payments. It’s a strategic entry point into Spain and Latin America, regions ripe for growth.

The Bigger Picture

Done.ai’s aggressive acquisition strategy is a testament to its commitment to becoming a leading AI-native business platform. The company has grown rapidly, increasing its employee count from 20 to over 200 and its annual revenue from SEK 30 million to more than SEK 300 million. This growth trajectory positions Done.ai as a formidable player in the Nordic fintech and business automation space.

As the global market for expense automation continues to consolidate, Done.ai is well-positioned to capitalize on emerging opportunities. The recent acquisition of Exaccta aligns with this trend, as companies seek localized, compliance-ready solutions tailored to their specific needs.

Conclusion: A Vision for the Future

Done.ai Group AB is not just acquiring companies; it’s building a vision. A vision where SMEs can thrive in a digital-first world, equipped with the tools they need to succeed. By integrating invoicing, marketing, and expense management into a single platform, Done.ai is redefining how businesses operate.

In a landscape where agility and efficiency are paramount, Done.ai stands out as a beacon of innovation. Its strategic acquisitions are not merely transactions; they are stepping stones toward a future where every business can harness the power of AI to drive growth and success. The journey is just beginning, and the destination promises to be transformative.