Planted Expands Horizons with New Production Facility in Bavaria
June 19, 2025, 11:51 am
In a world increasingly hungry for sustainable solutions, Planted, a Swiss company, is making waves. On June 17, 2025, it opened a new production facility in Memmingen, Bavaria. This move is not just about expansion; it’s a strategic leap into the heart of Europe’s plant-based market.
The Memmingen plant is a game changer. It employs advanced fermentation technology to produce biostructured proteins. At the core of this innovation is the planted.steak, a product that has captured the attention of consumers since its launch in 2024. With this new facility, Planted aims to double its production capacity, cranking out over 20 tonnes of plant-based meat daily. This is a significant boost from its original site in Kemptthal, Switzerland.
Germany stands as Planted’s largest export market, accounting for 75% of its sales. The decision to establish a production site in Bavaria was not merely a business choice; it was a calculated strategy to enhance logistics and serve international customers more effectively. Proximity to core markets means faster delivery and fresher products. It’s like planting seeds in fertile soil—growth is inevitable.
The Memmingen site, once a local brewery, is set to create around 50 new jobs. This is a boon for the local economy. The region boasts a rich history in food production and a skilled labor force, making it an ideal location for Planted’s ambitious plans. The infrastructure is robust, with excellent transport links, particularly the A7 highway, facilitating easy access to major markets.
Sustainability is woven into the fabric of Planted’s operations. The new facility is designed with energy efficiency and CO2 neutrality in mind. Groundwater cooling and a sustainable energy system will minimize environmental impact. This commitment to sustainability is not just a marketing gimmick; it’s a core principle guiding the company’s growth.
The technology behind the planted.steak is impressive. Planted’s Whole-Muscle-Platform uses proprietary fermentation processes to create plant-based muscle structures. This innovation allows the company to produce various meat cuts that mimic the texture and flavor of traditional meat. The environmental benefits are staggering. Producing a planted.steak generates 97% fewer CO2 emissions and requires 81% less water compared to conventional beef production. This is not just a step forward; it’s a leap into a more sustainable future.
As summer approaches, Planted is gearing up for the BBQ season with the launch of a new variant: the planted.steak Paprika. This new product leverages the same fermentation technology, showcasing the versatility of plant-based proteins. The company is also working on additional steak products set to hit the market later in 2025. This rapid product development is a testament to Planted’s innovative spirit.
To complement its production expansion, Planted has launched a media campaign across Germany, Austria, and Switzerland. The campaign features Christian Stucki, a 2019 wrestling champion and self-proclaimed meat enthusiast, as the brand ambassador. This partnership is strategic, aiming to bridge the gap between traditional meat lovers and plant-based alternatives. The campaign includes TV commercials on ProSiebenSat.1 channels and the streaming platform Joyn, ensuring maximum visibility.
The media presence is crucial. As more consumers turn to plant-based diets, awareness is key. Planted is not just selling a product; it’s promoting a lifestyle. The narrative is clear: plant-based eating is not a compromise; it’s a choice that benefits health, the environment, and animal welfare.
Planted’s growth trajectory is impressive. The company is not just expanding its production capabilities; it’s reshaping the landscape of the food industry. By focusing on innovative technology and sustainable practices, Planted is positioning itself as a leader in the plant-based market. The new facility in Memmingen is a cornerstone of this strategy, enabling the company to meet rising demand while staying true to its environmental commitments.
In conclusion, Planted’s new production facility in Bavaria is more than just a building; it’s a symbol of progress. It represents a shift towards sustainable food production and a commitment to innovation. As the world grapples with climate change and resource scarcity, companies like Planted are paving the way for a greener future. The planted.steak is not just a product; it’s a movement. And with each new facility, each new product, and each new job created, Planted is proving that the future of food is not only plant-based but also bright.
The Memmingen plant is a game changer. It employs advanced fermentation technology to produce biostructured proteins. At the core of this innovation is the planted.steak, a product that has captured the attention of consumers since its launch in 2024. With this new facility, Planted aims to double its production capacity, cranking out over 20 tonnes of plant-based meat daily. This is a significant boost from its original site in Kemptthal, Switzerland.
Germany stands as Planted’s largest export market, accounting for 75% of its sales. The decision to establish a production site in Bavaria was not merely a business choice; it was a calculated strategy to enhance logistics and serve international customers more effectively. Proximity to core markets means faster delivery and fresher products. It’s like planting seeds in fertile soil—growth is inevitable.
The Memmingen site, once a local brewery, is set to create around 50 new jobs. This is a boon for the local economy. The region boasts a rich history in food production and a skilled labor force, making it an ideal location for Planted’s ambitious plans. The infrastructure is robust, with excellent transport links, particularly the A7 highway, facilitating easy access to major markets.
Sustainability is woven into the fabric of Planted’s operations. The new facility is designed with energy efficiency and CO2 neutrality in mind. Groundwater cooling and a sustainable energy system will minimize environmental impact. This commitment to sustainability is not just a marketing gimmick; it’s a core principle guiding the company’s growth.
The technology behind the planted.steak is impressive. Planted’s Whole-Muscle-Platform uses proprietary fermentation processes to create plant-based muscle structures. This innovation allows the company to produce various meat cuts that mimic the texture and flavor of traditional meat. The environmental benefits are staggering. Producing a planted.steak generates 97% fewer CO2 emissions and requires 81% less water compared to conventional beef production. This is not just a step forward; it’s a leap into a more sustainable future.
As summer approaches, Planted is gearing up for the BBQ season with the launch of a new variant: the planted.steak Paprika. This new product leverages the same fermentation technology, showcasing the versatility of plant-based proteins. The company is also working on additional steak products set to hit the market later in 2025. This rapid product development is a testament to Planted’s innovative spirit.
To complement its production expansion, Planted has launched a media campaign across Germany, Austria, and Switzerland. The campaign features Christian Stucki, a 2019 wrestling champion and self-proclaimed meat enthusiast, as the brand ambassador. This partnership is strategic, aiming to bridge the gap between traditional meat lovers and plant-based alternatives. The campaign includes TV commercials on ProSiebenSat.1 channels and the streaming platform Joyn, ensuring maximum visibility.
The media presence is crucial. As more consumers turn to plant-based diets, awareness is key. Planted is not just selling a product; it’s promoting a lifestyle. The narrative is clear: plant-based eating is not a compromise; it’s a choice that benefits health, the environment, and animal welfare.
Planted’s growth trajectory is impressive. The company is not just expanding its production capabilities; it’s reshaping the landscape of the food industry. By focusing on innovative technology and sustainable practices, Planted is positioning itself as a leader in the plant-based market. The new facility in Memmingen is a cornerstone of this strategy, enabling the company to meet rising demand while staying true to its environmental commitments.
In conclusion, Planted’s new production facility in Bavaria is more than just a building; it’s a symbol of progress. It represents a shift towards sustainable food production and a commitment to innovation. As the world grapples with climate change and resource scarcity, companies like Planted are paving the way for a greener future. The planted.steak is not just a product; it’s a movement. And with each new facility, each new product, and each new job created, Planted is proving that the future of food is not only plant-based but also bright.