Shifting Sands: The Future of Food Production in Finland

June 18, 2025, 4:01 pm
Raisio
Raisio
FoodTechGrowthHealthTechIndustryMessangerProductProduction
Location: Finland, Mainland Finland, Raisio
Employees: 201-500
Founded date: 1939
In the ever-evolving landscape of food production, change is the only constant. Recent developments in Finland's food industry highlight this truth. Raisio plc and Valio, two giants in the sector, are making strategic moves that could reshape the market. These changes reflect broader trends in consumer preferences, operational efficiency, and the relentless pursuit of innovation.

Raisio plc recently announced the conveyance of its own shares as part of a reward system for its board members. This decision, made during the Annual General Meeting in April 2025, is a calculated move to align the interests of the board with the company’s performance. The board will receive approximately 20% of their monthly rewards in shares, with the remaining 80% in cash. On June 17, 2025, Raisio assigned 8,895 shares valued at EUR 2.481 each, totaling EUR 22,070.27. This strategic allocation of shares not only incentivizes board members but also strengthens their commitment to the company’s long-term goals.

Raisio is not just about numbers; it’s about nourishing lives. The company prides itself on creating delicious, healthy food. With brands like Benecol® and Elovena®, Raisio aims to make healthy eating accessible and appealing. They operate in seven countries and export to over 40 markets, demonstrating their global reach. In 2024, Raisio reported comparable net sales of EUR 226.8 million, showcasing their robust position in the market.

Meanwhile, Valio is making headlines for a different reason. The Finnish dairy company recently acquired Raisio’s plant protein business, which includes the popular Härkis® and Beanit® brands. This acquisition is a strategic move to expand Valio’s portfolio in the plant-based sector. However, it comes with significant changes. Valio has announced the closure of its Kauhava fava bean facility, with production set to move to Joensuu. This transition is not just a logistical shift; it represents a broader strategy to enhance production efficiency and profitability.

The Kauhava facility, which employs 11 people, will close by the end of the year. Valio aims to minimize the impact on its workforce by offering jobs at other sites. This decision underscores the challenges that come with consolidation in the food industry. Change is often accompanied by difficult choices, especially for employees. Valio’s commitment to handle these negotiations with care reflects an understanding of the human element in business.

The Joensuu facility, which currently employs around 200 people, has seen significant investment over the past decade. It primarily produces dairy products, but the planned relocation will allow for the production of plant-based items as well. This shift is not just about moving operations; it’s about leveraging expertise. Valio’s long-standing experience in producing innovative plant-based products will be crucial in this transition.

The relocation of production from Kauhava to Joensuu is part of a larger strategy. Valio is not just consolidating operations; it is also positioning itself to meet the growing demand for plant-based alternatives. The market for plant-based foods is expanding rapidly, driven by changing consumer preferences. People are increasingly seeking healthier, more sustainable options. Valio’s move to enhance its plant-based offerings aligns perfectly with this trend.

Moreover, the decision to transfer production from the Vantaa factory to Joensuu highlights Valio’s commitment to efficiency. By utilizing existing knowledge and equipment, the company aims to achieve long-term synergies. This approach not only streamlines operations but also enhances the overall quality of the products. In a competitive market, efficiency is key.

Both Raisio and Valio are navigating a complex landscape. They are responding to consumer demands while also focusing on operational efficiency. The food industry is in a state of flux, with companies constantly adapting to new challenges and opportunities. As Raisio rewards its board members with shares, it signals a commitment to growth and innovation. Meanwhile, Valio’s strategic relocation of production reflects a forward-thinking approach to meet the demands of a changing market.

In conclusion, the recent developments in Finland’s food industry illustrate the dynamic nature of the sector. Raisio and Valio are not just companies; they are players in a larger game. They are adapting to the winds of change, seeking to balance profitability with responsibility. As they navigate this landscape, one thing is clear: the future of food production in Finland is bright, driven by innovation, efficiency, and a commitment to healthier living. The sands may shift, but the goal remains the same: to nourish the world.