Musti Group's Management Shake-Up: A New Era for Nordic Pet Care
June 18, 2025, 3:31 pm
Musti Group is in the midst of a management transformation. The company, a titan in Nordic pet care, is reshaping its leadership to better align with its growth ambitions. Change is in the air, and it’s not just a gentle breeze; it’s a gust that could redefine the landscape of pet care in the region.
On June 13, 2025, Musti Group announced significant changes in its management team. Erik Ringen Skjærstad, the Head of Norway and new markets, will step down. He’s leaving to chase new opportunities. His departure marks the end of an era. Skjærstad has been a key player in Musti’s expansion. His contributions have been invaluable. The company expressed gratitude for his service, wishing him well in his future endeavors.
Skjærstad will remain in his role until the end of August 2025. This transition period allows for a smooth handover. It’s a chance for the company to ensure continuity while preparing for the future.
In the wake of Skjærstad’s exit, Daniel Pettersson is stepping up. He currently serves as the Country Manager for Finland and Sweden. Starting August 1, 2025, he will also take charge of Musti Norge and the Baltic markets. This move is strategic. It aims to unify the Nordic and Baltic operations under one leadership umbrella. Pettersson’s expanded role signals a commitment to a more integrated approach.
The pet care market is evolving. Pet ownership is on the rise. Consumers are increasingly seeking quality products and services for their furry companions. Musti Group recognizes this trend. They are positioning themselves to meet the growing demand. With Pettersson at the helm of multiple regions, the company can streamline operations and enhance customer experience.
Musti Group is not just a retailer; it’s a lifestyle brand for pet owners. The company’s mission is clear: to make life easier, safer, and more enjoyable for pets and their owners. Their omnichannel business model caters to diverse needs across Finland, Sweden, Norway, and the Baltics. This model is a blend of online and offline shopping experiences. It’s designed to meet customers where they are.
The company boasts a curated assortment of pet products. From food to toys, Musti Group offers a wide range of options. But they don’t stop at products. They provide services too. Grooming, training, and veterinary services are part of their offerings. This holistic approach sets them apart in a competitive market.
Financially, Musti Group is thriving. In the past 12 months, the company reported net sales of EUR 444 million. This figure reflects their strong market presence and customer loyalty. With over 2,000 employees and 1.9 million customers, Musti Group is a powerhouse in the pet care industry. Their 415 stores are not just retail spaces; they are community hubs for pet lovers.
The management changes come at a pivotal time. The pet care industry is projected to grow. As more people adopt pets, the demand for quality products and services will increase. Musti Group is poised to capitalize on this trend. By consolidating leadership, they can respond more effectively to market shifts.
Pettersson’s leadership will be crucial. His experience in Finland and Sweden provides a solid foundation. Now, he must navigate the complexities of the Norwegian and Baltic markets. This challenge is not for the faint-hearted. It requires vision, strategy, and execution.
The integration of these markets is a bold move. It reflects a broader strategy to create a cohesive brand experience. Customers in Norway and the Baltics will benefit from the same high standards that Musti Group is known for in Finland and Sweden. This consistency can enhance brand loyalty.
As Musti Group embarks on this new chapter, the focus will be on innovation. The pet care landscape is changing rapidly. Technology is playing a larger role. E-commerce is booming. Musti Group must adapt to these changes. They need to leverage technology to enhance customer engagement and streamline operations.
In conclusion, Musti Group’s management changes signal a shift towards a more unified and strategic approach. With Daniel Pettersson taking the reins of multiple markets, the company is set to strengthen its position in the Nordic and Baltic regions. The future looks bright for Musti Group. They are ready to embrace the challenges ahead. The pet care industry is evolving, and Musti Group is determined to lead the way. As they say, every ending is a new beginning. For Musti Group, this is just the start of an exciting journey.
On June 13, 2025, Musti Group announced significant changes in its management team. Erik Ringen Skjærstad, the Head of Norway and new markets, will step down. He’s leaving to chase new opportunities. His departure marks the end of an era. Skjærstad has been a key player in Musti’s expansion. His contributions have been invaluable. The company expressed gratitude for his service, wishing him well in his future endeavors.
Skjærstad will remain in his role until the end of August 2025. This transition period allows for a smooth handover. It’s a chance for the company to ensure continuity while preparing for the future.
In the wake of Skjærstad’s exit, Daniel Pettersson is stepping up. He currently serves as the Country Manager for Finland and Sweden. Starting August 1, 2025, he will also take charge of Musti Norge and the Baltic markets. This move is strategic. It aims to unify the Nordic and Baltic operations under one leadership umbrella. Pettersson’s expanded role signals a commitment to a more integrated approach.
The pet care market is evolving. Pet ownership is on the rise. Consumers are increasingly seeking quality products and services for their furry companions. Musti Group recognizes this trend. They are positioning themselves to meet the growing demand. With Pettersson at the helm of multiple regions, the company can streamline operations and enhance customer experience.
Musti Group is not just a retailer; it’s a lifestyle brand for pet owners. The company’s mission is clear: to make life easier, safer, and more enjoyable for pets and their owners. Their omnichannel business model caters to diverse needs across Finland, Sweden, Norway, and the Baltics. This model is a blend of online and offline shopping experiences. It’s designed to meet customers where they are.
The company boasts a curated assortment of pet products. From food to toys, Musti Group offers a wide range of options. But they don’t stop at products. They provide services too. Grooming, training, and veterinary services are part of their offerings. This holistic approach sets them apart in a competitive market.
Financially, Musti Group is thriving. In the past 12 months, the company reported net sales of EUR 444 million. This figure reflects their strong market presence and customer loyalty. With over 2,000 employees and 1.9 million customers, Musti Group is a powerhouse in the pet care industry. Their 415 stores are not just retail spaces; they are community hubs for pet lovers.
The management changes come at a pivotal time. The pet care industry is projected to grow. As more people adopt pets, the demand for quality products and services will increase. Musti Group is poised to capitalize on this trend. By consolidating leadership, they can respond more effectively to market shifts.
Pettersson’s leadership will be crucial. His experience in Finland and Sweden provides a solid foundation. Now, he must navigate the complexities of the Norwegian and Baltic markets. This challenge is not for the faint-hearted. It requires vision, strategy, and execution.
The integration of these markets is a bold move. It reflects a broader strategy to create a cohesive brand experience. Customers in Norway and the Baltics will benefit from the same high standards that Musti Group is known for in Finland and Sweden. This consistency can enhance brand loyalty.
As Musti Group embarks on this new chapter, the focus will be on innovation. The pet care landscape is changing rapidly. Technology is playing a larger role. E-commerce is booming. Musti Group must adapt to these changes. They need to leverage technology to enhance customer engagement and streamline operations.
In conclusion, Musti Group’s management changes signal a shift towards a more unified and strategic approach. With Daniel Pettersson taking the reins of multiple markets, the company is set to strengthen its position in the Nordic and Baltic regions. The future looks bright for Musti Group. They are ready to embrace the challenges ahead. The pet care industry is evolving, and Musti Group is determined to lead the way. As they say, every ending is a new beginning. For Musti Group, this is just the start of an exciting journey.