Benchmark Senior Living Expands Its Reach in New Jersey: A New Era for Senior Care
June 18, 2025, 6:45 am
Location: United States, Massachusetts, Waltham
Employees: 5001-10000
Founded date: 1997
In the heart of Cedar Grove, New Jersey, a new chapter in senior living is unfolding. Benchmark Senior Living, a titan in the senior care industry, is laying the groundwork for a vibrant retirement community. This initiative is not just about bricks and mortar; it’s about fostering connections and enhancing lives.
Benchmark is no stranger to the senior living landscape. With over 66 communities across New England, they have established a reputation for excellence. Their latest venture in Cedar Grove marks a significant step in their expansion into New Jersey, a state that is becoming increasingly vital in the senior care market.
Cedar Grove is a gem in Essex County. Nestled just 20 miles from the bustling streets of Manhattan, it offers a suburban charm that appeals to families and retirees alike. Known for its excellent schools and community spirit, Cedar Grove is the perfect backdrop for Benchmark’s mission. The new community will rise on the site of the former Cedar Grove Garden Center, transforming the landscape into a haven for seniors seeking independence, assistance, or memory care.
The planned facility will span five and a half acres, featuring a four-story building that will house 138 apartments. Each unit will cater to different needs, from independent living to specialized memory care for those facing Alzheimer’s and dementia. This thoughtful design reflects Benchmark’s commitment to providing tailored care. The community will boast a variety of amenities, including multiple dining venues, a pub, arts and activities spaces, and wellness facilities. It’s a place where residents can thrive, not just survive.
Benchmark’s founder, Tom Grape, emphasizes the importance of community. His vision is clear: to transform lives through human connection. This philosophy is woven into the fabric of every Benchmark community. The Cedar Grove location will embody this ethos, creating an environment where residents can forge meaningful relationships and enjoy a fulfilling lifestyle.
The timing of this development is crucial. As the population ages, the demand for quality senior living options is skyrocketing. Benchmark’s proactive approach positions them as leaders in this growing market. Their first New Jersey location, Benchmark at Scotch Plains, is already under construction, signaling a robust commitment to the state.
But Benchmark isn’t just about expansion; they are also tackling a pressing issue: social isolation among older adults. In a world where loneliness can be as harmful as smoking, Benchmark has launched a campaign titled "In Their Own Words." This initiative highlights the power of human connection through authentic stories from residents and caregivers. It’s a refreshing departure from traditional marketing, focusing on real experiences rather than scripted narratives.
The campaign underscores the importance of daily interactions. Residents at Benchmark communities engage in an average of 19 meaningful interactions each day. These connections are vital for emotional and physical well-being. The campaign aims to raise awareness about the dangers of isolation and promote the sense of belonging that Benchmark communities foster.
Benchmark’s approach is rooted in authenticity. By showcasing real voices and stories, they invite prospective residents and their families to see the heart of their communities. The campaign will be featured across various platforms, including TV, print, and social media, driving traffic to a dedicated website where these stories can be explored in depth.
The combination of expansion and community engagement positions Benchmark as a trailblazer in the senior living sector. Their commitment to quality care and genuine connections sets them apart from competitors. As they prepare to open the doors of Benchmark at Cedar Grove in 2027, the anticipation is palpable.
The partnership with local developers and financial institutions further strengthens their foundation. Collaborating with Claremont Development and March Development, along with Huntington National Bank for financing, ensures that the project is backed by experienced professionals. This collaboration is crucial for delivering a high-quality living experience for future residents.
Benchmark’s reputation is built on a legacy of excellence. With over 300 awards for care and service, they have consistently set the standard in the industry. Their recognition as one of the Top Places to Work for 17 consecutive years speaks volumes about their commitment to staff and residents alike. Happy employees lead to happy residents, creating a positive feedback loop that enhances the community experience.
As Benchmark Senior Living prepares to break ground in Cedar Grove, they are not just building a retirement community; they are crafting a vibrant ecosystem where seniors can thrive. This initiative represents a shift in how we view aging and senior care. It’s about creating spaces that nurture connections, foster independence, and celebrate life.
In a world that often overlooks the needs of older adults, Benchmark stands as a beacon of hope. Their vision for Cedar Grove is a testament to the power of community and the importance of human connection. As they embark on this journey, one thing is clear: the future of senior living is bright, and Benchmark is leading the way.
Benchmark is no stranger to the senior living landscape. With over 66 communities across New England, they have established a reputation for excellence. Their latest venture in Cedar Grove marks a significant step in their expansion into New Jersey, a state that is becoming increasingly vital in the senior care market.
Cedar Grove is a gem in Essex County. Nestled just 20 miles from the bustling streets of Manhattan, it offers a suburban charm that appeals to families and retirees alike. Known for its excellent schools and community spirit, Cedar Grove is the perfect backdrop for Benchmark’s mission. The new community will rise on the site of the former Cedar Grove Garden Center, transforming the landscape into a haven for seniors seeking independence, assistance, or memory care.
The planned facility will span five and a half acres, featuring a four-story building that will house 138 apartments. Each unit will cater to different needs, from independent living to specialized memory care for those facing Alzheimer’s and dementia. This thoughtful design reflects Benchmark’s commitment to providing tailored care. The community will boast a variety of amenities, including multiple dining venues, a pub, arts and activities spaces, and wellness facilities. It’s a place where residents can thrive, not just survive.
Benchmark’s founder, Tom Grape, emphasizes the importance of community. His vision is clear: to transform lives through human connection. This philosophy is woven into the fabric of every Benchmark community. The Cedar Grove location will embody this ethos, creating an environment where residents can forge meaningful relationships and enjoy a fulfilling lifestyle.
The timing of this development is crucial. As the population ages, the demand for quality senior living options is skyrocketing. Benchmark’s proactive approach positions them as leaders in this growing market. Their first New Jersey location, Benchmark at Scotch Plains, is already under construction, signaling a robust commitment to the state.
But Benchmark isn’t just about expansion; they are also tackling a pressing issue: social isolation among older adults. In a world where loneliness can be as harmful as smoking, Benchmark has launched a campaign titled "In Their Own Words." This initiative highlights the power of human connection through authentic stories from residents and caregivers. It’s a refreshing departure from traditional marketing, focusing on real experiences rather than scripted narratives.
The campaign underscores the importance of daily interactions. Residents at Benchmark communities engage in an average of 19 meaningful interactions each day. These connections are vital for emotional and physical well-being. The campaign aims to raise awareness about the dangers of isolation and promote the sense of belonging that Benchmark communities foster.
Benchmark’s approach is rooted in authenticity. By showcasing real voices and stories, they invite prospective residents and their families to see the heart of their communities. The campaign will be featured across various platforms, including TV, print, and social media, driving traffic to a dedicated website where these stories can be explored in depth.
The combination of expansion and community engagement positions Benchmark as a trailblazer in the senior living sector. Their commitment to quality care and genuine connections sets them apart from competitors. As they prepare to open the doors of Benchmark at Cedar Grove in 2027, the anticipation is palpable.
The partnership with local developers and financial institutions further strengthens their foundation. Collaborating with Claremont Development and March Development, along with Huntington National Bank for financing, ensures that the project is backed by experienced professionals. This collaboration is crucial for delivering a high-quality living experience for future residents.
Benchmark’s reputation is built on a legacy of excellence. With over 300 awards for care and service, they have consistently set the standard in the industry. Their recognition as one of the Top Places to Work for 17 consecutive years speaks volumes about their commitment to staff and residents alike. Happy employees lead to happy residents, creating a positive feedback loop that enhances the community experience.
As Benchmark Senior Living prepares to break ground in Cedar Grove, they are not just building a retirement community; they are crafting a vibrant ecosystem where seniors can thrive. This initiative represents a shift in how we view aging and senior care. It’s about creating spaces that nurture connections, foster independence, and celebrate life.
In a world that often overlooks the needs of older adults, Benchmark stands as a beacon of hope. Their vision for Cedar Grove is a testament to the power of community and the importance of human connection. As they embark on this journey, one thing is clear: the future of senior living is bright, and Benchmark is leading the way.