The Rise of Plant-Based Delights: A New Era in Ethical Indulgence
June 17, 2025, 10:33 pm
Location: United Kingdom, England, Welwyn Garden City
Employees: 10001+
Founded date: 1919
Total raised: $61.21K
In a world where health and sustainability are no longer just trends but necessities, the plant-based food industry is blooming like spring flowers. Brands like OGGS and Better Nature are leading the charge, crafting products that not only satisfy cravings but also align with ethical values. This shift is more than a culinary trend; it’s a movement towards a kinder, greener future.
OGGS, a British bakery brand, recently unveiled a brand refresh that encapsulates fun, playfulness, and a touch of elegance. This isn’t just a makeover; it’s a reinvention. The company has listened to its customers, evolving its recipes and branding to reflect their desires. With the launch of new vegan cakes, OGGS is stepping into the celebration cake arena. The three-tier Indulgent Celebration Chocolate Fudge Cake and the two-tier Rich Chocolate Fudge Cake are not just desserts; they are statements of joy and inclusivity.
At Tesco, OGGS is introducing Mega Birthday Cupcakes, bursting with raspberry jam and adorned with icing and sprinkles. These cupcakes are a nod to childhood memories, a reminder that indulgence can be both fun and ethical. The Zesty Lemon Cakes, with their mini sponges and lemon-flavored filling, offer a refreshing twist, perfect for summer gatherings. Meanwhile, Sainsbury’s will carry the Afternoon Tea Cakes, featuring improved recipes for Zesty Lemon and Victoria Sponge Cakes. Each bite is a testament to OGGS’s commitment to quality and taste.
The brand’s packaging has also received a facelift, now proudly bearing the phrase “The Ethical Bakery.” This isn’t just marketing fluff; it’s a promise. All products are fully plant-based and packaged in recycled materials, showcasing a commitment to sustainability. Last year, OGGS surpassed a £450,000 crowdfunding target in mere weeks, a clear indication of its growing popularity. Since its inception in 2019, the brand has experienced a remarkable 41% year-on-year growth. This success story is fueled by a simple belief: doing good shouldn’t compromise taste.
On the other side of the culinary spectrum, Better Nature is making waves with its Supercharged Protein range. The introduction of Mediterranean Tempeh marks a significant expansion for the brand. This product is not just another protein source; it’s a versatile alternative to chicken, designed for summer salads, pasta dishes, and barbecues. With 44 grams of protein per pack, Mediterranean Tempeh offers a firm texture and a wealth of health benefits, including gut-friendly fiber and iron.
The demand for nutritious and functional proteins is rising. Consumers are no longer satisfied with mere protein content; they seek foods that contribute to overall health. Better Nature’s Mediterranean Tempeh caters to this desire, appealing to meat-eaters looking for healthier alternatives. The shift away from traditional animal proteins is evident, as more people turn to options like tempeh and beans, which provide additional nutritional value.
Better Nature’s Mediterranean Tempeh is priced at £3 for a 220g pack and is available on Ocado. This strategic pricing makes it accessible, inviting consumers to explore plant-based options without breaking the bank. The product follows the earlier launch of Better Nature’s updated Organic Tempeh, which has already gained traction in major retailers like Tesco and Asda.
Both OGGS and Better Nature are tapping into a larger narrative: the evolution of consumer preferences. Today’s consumers are more conscious than ever. They want food that aligns with their values—food that is kind to the planet and their bodies. This shift is not just about dietary choices; it’s about lifestyle changes. The modern consumer is looking for more than just a meal; they want an experience that resonates with their ethical beliefs.
The rise of plant-based products is a testament to this changing landscape. As brands innovate and expand their offerings, they are not just catering to vegans or vegetarians. They are appealing to a broader audience, including flexitarians and health-conscious individuals. The goal is clear: to create delicious, satisfying food that everyone can enjoy, regardless of dietary preferences.
In this new era of ethical indulgence, the lines between health and pleasure are blurring. OGGS and Better Nature are at the forefront, proving that plant-based doesn’t mean sacrificing flavor or quality. Instead, it’s about celebrating the joy of food while being mindful of our impact on the planet.
As we move forward, the future looks bright for plant-based brands. With growing consumer interest and a commitment to sustainability, the possibilities are endless. The journey towards a more ethical food landscape is just beginning, and it’s a delicious ride. Embrace the change. Indulge in the goodness. The world of plant-based delights awaits.
OGGS, a British bakery brand, recently unveiled a brand refresh that encapsulates fun, playfulness, and a touch of elegance. This isn’t just a makeover; it’s a reinvention. The company has listened to its customers, evolving its recipes and branding to reflect their desires. With the launch of new vegan cakes, OGGS is stepping into the celebration cake arena. The three-tier Indulgent Celebration Chocolate Fudge Cake and the two-tier Rich Chocolate Fudge Cake are not just desserts; they are statements of joy and inclusivity.
At Tesco, OGGS is introducing Mega Birthday Cupcakes, bursting with raspberry jam and adorned with icing and sprinkles. These cupcakes are a nod to childhood memories, a reminder that indulgence can be both fun and ethical. The Zesty Lemon Cakes, with their mini sponges and lemon-flavored filling, offer a refreshing twist, perfect for summer gatherings. Meanwhile, Sainsbury’s will carry the Afternoon Tea Cakes, featuring improved recipes for Zesty Lemon and Victoria Sponge Cakes. Each bite is a testament to OGGS’s commitment to quality and taste.
The brand’s packaging has also received a facelift, now proudly bearing the phrase “The Ethical Bakery.” This isn’t just marketing fluff; it’s a promise. All products are fully plant-based and packaged in recycled materials, showcasing a commitment to sustainability. Last year, OGGS surpassed a £450,000 crowdfunding target in mere weeks, a clear indication of its growing popularity. Since its inception in 2019, the brand has experienced a remarkable 41% year-on-year growth. This success story is fueled by a simple belief: doing good shouldn’t compromise taste.
On the other side of the culinary spectrum, Better Nature is making waves with its Supercharged Protein range. The introduction of Mediterranean Tempeh marks a significant expansion for the brand. This product is not just another protein source; it’s a versatile alternative to chicken, designed for summer salads, pasta dishes, and barbecues. With 44 grams of protein per pack, Mediterranean Tempeh offers a firm texture and a wealth of health benefits, including gut-friendly fiber and iron.
The demand for nutritious and functional proteins is rising. Consumers are no longer satisfied with mere protein content; they seek foods that contribute to overall health. Better Nature’s Mediterranean Tempeh caters to this desire, appealing to meat-eaters looking for healthier alternatives. The shift away from traditional animal proteins is evident, as more people turn to options like tempeh and beans, which provide additional nutritional value.
Better Nature’s Mediterranean Tempeh is priced at £3 for a 220g pack and is available on Ocado. This strategic pricing makes it accessible, inviting consumers to explore plant-based options without breaking the bank. The product follows the earlier launch of Better Nature’s updated Organic Tempeh, which has already gained traction in major retailers like Tesco and Asda.
Both OGGS and Better Nature are tapping into a larger narrative: the evolution of consumer preferences. Today’s consumers are more conscious than ever. They want food that aligns with their values—food that is kind to the planet and their bodies. This shift is not just about dietary choices; it’s about lifestyle changes. The modern consumer is looking for more than just a meal; they want an experience that resonates with their ethical beliefs.
The rise of plant-based products is a testament to this changing landscape. As brands innovate and expand their offerings, they are not just catering to vegans or vegetarians. They are appealing to a broader audience, including flexitarians and health-conscious individuals. The goal is clear: to create delicious, satisfying food that everyone can enjoy, regardless of dietary preferences.
In this new era of ethical indulgence, the lines between health and pleasure are blurring. OGGS and Better Nature are at the forefront, proving that plant-based doesn’t mean sacrificing flavor or quality. Instead, it’s about celebrating the joy of food while being mindful of our impact on the planet.
As we move forward, the future looks bright for plant-based brands. With growing consumer interest and a commitment to sustainability, the possibilities are endless. The journey towards a more ethical food landscape is just beginning, and it’s a delicious ride. Embrace the change. Indulge in the goodness. The world of plant-based delights awaits.