Studio555: Where Interior Design Meets Gaming in a €4 Million Playful Revolution
June 17, 2025, 9:36 pm
Studio555
Total raised: $4.63M
In the heart of Stockholm, a new player is shaking up the worlds of design and gaming. Studio555 has just secured €4 million in seed funding to launch an innovative app that merges interior design with gaming mechanics. This venture is not just about aesthetics; it’s about creating a new playground for creativity.
Founded in 2023, Studio555 is the brainchild of a Swedish-Finnish team that combines expertise from both the gaming and design industries. The trio at the helm includes Joel Roos, Stina Larsson, and Axel Ullberger. Roos, the CEO, has a rich background in the design sector. Larsson and Ullberger are former leads at King, the studio behind the global phenomenon Candy Crush Saga. Their combined experience is a treasure trove of knowledge, and they are ready to apply it to a fresh canvas.
The app aims to redefine how users interact with interior design. Imagine a space where creativity flows freely, unbound by traditional rules. This is the vision Roos has for Studio555. The app will allow users to create, explore, and personalize their interiors in a simplified, visually immersive environment. No prior technical skills or gaming experience are necessary. It’s like stepping into a world where anyone can be an interior designer.
The funding round was co-led by HOF Capital and Failup Ventures, with notable participation from industry veterans like Timo Soininen, Mikko Kodisoja, and Riccardo Zacconi. These investors bring a wealth of experience and a shared belief in the potential of Studio555. They see the app as a game-changer, blending the engaging elements of gaming with the creativity of design.
Studio555 is not just about creating an app; it’s about crafting an experience. The founders are keen on lowering barriers to entry. They want to invite everyone—from seasoned interior enthusiasts to casual gamers—into this new realm of design. The app will foster creativity and self-expression, making interior design accessible to all.
Larsson, the CTO, emphasizes the importance of a solid engineering foundation. The team is applying principles from gaming—real-time tracking, live insights, and data-driven decisions—to ensure a high-performance platform. Speed and stability are paramount. Users will not be bogged down by technical glitches; they will be free to explore their creativity.
Ullberger, the CPO, highlights the unique blend of talent at Studio555. The team comprises experts from tech, gaming, and UX design. They are on a mission to infuse the magic of gaming into a space that has often felt rigid and serious. The goal is to transform the app into a vibrant hub for interior lovers, where playfulness reigns.
The concept is akin to merging Pinterest with a 3D gaming environment. Users will have the tools to visualize their ideas in real-time, making the design process not just functional but enjoyable. It’s a shift from passive consumption to active creation. The app is set to launch in 2026, and anticipation is already building.
Investors are excited about the potential of Studio555. They see it as a pioneering venture that could redefine digital interior experiences. The blend of creativity, self-expression, and play is a recipe for success. The founders are not just creating an app; they are establishing a new category in the digital landscape.
The €4 million funding will support product development, team expansion, and market entry across Europe and the US. This is a significant step for Studio555, positioning it to make a splash in a competitive market. The founders are determined to build a platform that resonates with users, encouraging them to unleash their creativity.
As the lines between gaming and design blur, Studio555 stands at the forefront of this evolution. The app promises to be a canvas for creativity, inviting users to paint their dreams in vibrant colors. It’s a bold move that could change how we think about interior design.
In a world where creativity often feels constrained, Studio555 offers a breath of fresh air. It’s a reminder that design can be playful, engaging, and accessible. The future of interior design is here, and it’s ready to be explored.
As we await the launch, one thing is clear: Studio555 is not just building an app; it’s crafting a movement. A movement that celebrates creativity, encourages exploration, and invites everyone to join in the fun. The stage is set, and the curtain is about to rise on a new era of design.
Founded in 2023, Studio555 is the brainchild of a Swedish-Finnish team that combines expertise from both the gaming and design industries. The trio at the helm includes Joel Roos, Stina Larsson, and Axel Ullberger. Roos, the CEO, has a rich background in the design sector. Larsson and Ullberger are former leads at King, the studio behind the global phenomenon Candy Crush Saga. Their combined experience is a treasure trove of knowledge, and they are ready to apply it to a fresh canvas.
The app aims to redefine how users interact with interior design. Imagine a space where creativity flows freely, unbound by traditional rules. This is the vision Roos has for Studio555. The app will allow users to create, explore, and personalize their interiors in a simplified, visually immersive environment. No prior technical skills or gaming experience are necessary. It’s like stepping into a world where anyone can be an interior designer.
The funding round was co-led by HOF Capital and Failup Ventures, with notable participation from industry veterans like Timo Soininen, Mikko Kodisoja, and Riccardo Zacconi. These investors bring a wealth of experience and a shared belief in the potential of Studio555. They see the app as a game-changer, blending the engaging elements of gaming with the creativity of design.
Studio555 is not just about creating an app; it’s about crafting an experience. The founders are keen on lowering barriers to entry. They want to invite everyone—from seasoned interior enthusiasts to casual gamers—into this new realm of design. The app will foster creativity and self-expression, making interior design accessible to all.
Larsson, the CTO, emphasizes the importance of a solid engineering foundation. The team is applying principles from gaming—real-time tracking, live insights, and data-driven decisions—to ensure a high-performance platform. Speed and stability are paramount. Users will not be bogged down by technical glitches; they will be free to explore their creativity.
Ullberger, the CPO, highlights the unique blend of talent at Studio555. The team comprises experts from tech, gaming, and UX design. They are on a mission to infuse the magic of gaming into a space that has often felt rigid and serious. The goal is to transform the app into a vibrant hub for interior lovers, where playfulness reigns.
The concept is akin to merging Pinterest with a 3D gaming environment. Users will have the tools to visualize their ideas in real-time, making the design process not just functional but enjoyable. It’s a shift from passive consumption to active creation. The app is set to launch in 2026, and anticipation is already building.
Investors are excited about the potential of Studio555. They see it as a pioneering venture that could redefine digital interior experiences. The blend of creativity, self-expression, and play is a recipe for success. The founders are not just creating an app; they are establishing a new category in the digital landscape.
The €4 million funding will support product development, team expansion, and market entry across Europe and the US. This is a significant step for Studio555, positioning it to make a splash in a competitive market. The founders are determined to build a platform that resonates with users, encouraging them to unleash their creativity.
As the lines between gaming and design blur, Studio555 stands at the forefront of this evolution. The app promises to be a canvas for creativity, inviting users to paint their dreams in vibrant colors. It’s a bold move that could change how we think about interior design.
In a world where creativity often feels constrained, Studio555 offers a breath of fresh air. It’s a reminder that design can be playful, engaging, and accessible. The future of interior design is here, and it’s ready to be explored.
As we await the launch, one thing is clear: Studio555 is not just building an app; it’s crafting a movement. A movement that celebrates creativity, encourages exploration, and invites everyone to join in the fun. The stage is set, and the curtain is about to rise on a new era of design.