Meta's Threads and the Rise of AI-Driven Marketing: A New Era in Social Media
June 12, 2025, 6:19 am
Location: United States, California, Menlo Park
Employees: 1001-5000
Founded date: 2010
Total raised: $40M
In the fast-paced world of social media, change is the only constant. Meta's Threads app is set to shake things up again. The company is rolling out a direct messaging feature, a move that mirrors what competitors have long offered. This strategic addition aims to attract more users and keep Threads relevant in a crowded market.
The rollout begins in select markets, including Hong Kong and Thailand. Users will gain a dedicated inbox for direct messages, eliminating the need to switch to Instagram for private chats. This is a smart play by Meta, as it seeks to enhance user experience and keep users engaged within its ecosystem.
Research firm eMarketer predicts Threads will see a 17.5% increase in U.S. monthly active users, reaching 60.5 million by next year. In contrast, X (formerly Twitter) is expected to see a decline of 14.4%, dropping to 50 million users. This paints a clear picture: Threads is gaining traction while its rival is losing ground.
The social media landscape is shifting. U.S. trade restrictions and the rise of AI-powered ad targeting are pushing platforms to innovate. They must add distinctive features and improve user experiences to stand out. In this context, Threads' new messaging feature is a timely response to user demands and competitive pressures.
Meanwhile, the buzz around Threads has sparked interest from brands eager to capitalize on its growing popularity. iKala, a leading AI company, has announced a significant update to its influencer marketing platform, Kolr. This update integrates global Threads data, expanding its database to cover six major social media platforms.
Kolr aims to provide brands with immediate and comprehensive influencer data analysis. The integration of Threads data is expected to inject new momentum into brands' social media marketing strategies. This is a game-changer for companies looking to connect with audiences in innovative ways.
To celebrate this update, Kolr is launching an engaging personality quiz game on Threads. This quiz leverages AI to analyze user interaction patterns and reveal hidden online personas. It’s a fun way for users to engage with the platform while providing brands with valuable insights into their target audience.
The rise of Threads presents both opportunities and challenges for brands. Kolr's integration of Threads data aims to empower brands to understand this emerging social ecosystem better. By building stronger connections with target audiences, brands can achieve their marketing goals more effectively.
Kolr's AI technology is at the heart of this transformation. It offers precise targeting, helping brands find the right influencers without the hassle of sifting through countless profiles. This technology categorizes influencers into 278 types, ensuring that collaborations resonate with the intended audience.
Moreover, Kolr's AI detects trends and anticipates shifts in influencer content. This allows brands to stay ahead of the curve, identifying potential collaborators and emerging topics before they become mainstream. In a world where social media trends can change overnight, this foresight is invaluable.
The integration of Threads data has expanded Kolr's influencer database by 33%. This means brands can delve deeper into unique influencers and social interaction patterns that were previously hard to access. The potential for collaboration is limitless, opening new marketing touchpoints for brands.
Kolr also addresses common pain points in influencer marketing. Brands often struggle to find the right influencers and evaluate their effectiveness. Kolr's AI solutions provide deep insights into follower demographics and real interaction performance, helping brands gauge an influencer's true value.
Additionally, Kolr offers transparent influence metrics, moving beyond subjective evaluations. This scientific approach ensures that marketing dollars are spent effectively, leading to trackable results. Brands can now measure the impact of their collaborations with precision.
Market intelligence is another area where Kolr shines. The platform automates intelligence gathering, providing real-time monitoring of competitor activities. This allows brands to respond quickly to market changes, giving them a competitive edge.
As Threads continues to grow, the landscape of social media marketing is evolving. Brands must adapt to these changes, leveraging AI-driven tools to stay relevant. The integration of Threads data into Kolr is a step in the right direction, offering brands the insights they need to thrive.
In conclusion, Meta's Threads is not just another social media app; it’s a catalyst for change. The introduction of direct messaging is a strategic move to enhance user experience and attract more users. At the same time, the rise of AI-driven marketing platforms like Kolr is reshaping how brands engage with audiences.
As the social media landscape continues to evolve, one thing is clear: innovation is key. Brands that embrace these changes will find new opportunities to connect with their audiences. The future of social media is bright, and those who adapt will lead the way.
The rollout begins in select markets, including Hong Kong and Thailand. Users will gain a dedicated inbox for direct messages, eliminating the need to switch to Instagram for private chats. This is a smart play by Meta, as it seeks to enhance user experience and keep users engaged within its ecosystem.
Research firm eMarketer predicts Threads will see a 17.5% increase in U.S. monthly active users, reaching 60.5 million by next year. In contrast, X (formerly Twitter) is expected to see a decline of 14.4%, dropping to 50 million users. This paints a clear picture: Threads is gaining traction while its rival is losing ground.
The social media landscape is shifting. U.S. trade restrictions and the rise of AI-powered ad targeting are pushing platforms to innovate. They must add distinctive features and improve user experiences to stand out. In this context, Threads' new messaging feature is a timely response to user demands and competitive pressures.
Meanwhile, the buzz around Threads has sparked interest from brands eager to capitalize on its growing popularity. iKala, a leading AI company, has announced a significant update to its influencer marketing platform, Kolr. This update integrates global Threads data, expanding its database to cover six major social media platforms.
Kolr aims to provide brands with immediate and comprehensive influencer data analysis. The integration of Threads data is expected to inject new momentum into brands' social media marketing strategies. This is a game-changer for companies looking to connect with audiences in innovative ways.
To celebrate this update, Kolr is launching an engaging personality quiz game on Threads. This quiz leverages AI to analyze user interaction patterns and reveal hidden online personas. It’s a fun way for users to engage with the platform while providing brands with valuable insights into their target audience.
The rise of Threads presents both opportunities and challenges for brands. Kolr's integration of Threads data aims to empower brands to understand this emerging social ecosystem better. By building stronger connections with target audiences, brands can achieve their marketing goals more effectively.
Kolr's AI technology is at the heart of this transformation. It offers precise targeting, helping brands find the right influencers without the hassle of sifting through countless profiles. This technology categorizes influencers into 278 types, ensuring that collaborations resonate with the intended audience.
Moreover, Kolr's AI detects trends and anticipates shifts in influencer content. This allows brands to stay ahead of the curve, identifying potential collaborators and emerging topics before they become mainstream. In a world where social media trends can change overnight, this foresight is invaluable.
The integration of Threads data has expanded Kolr's influencer database by 33%. This means brands can delve deeper into unique influencers and social interaction patterns that were previously hard to access. The potential for collaboration is limitless, opening new marketing touchpoints for brands.
Kolr also addresses common pain points in influencer marketing. Brands often struggle to find the right influencers and evaluate their effectiveness. Kolr's AI solutions provide deep insights into follower demographics and real interaction performance, helping brands gauge an influencer's true value.
Additionally, Kolr offers transparent influence metrics, moving beyond subjective evaluations. This scientific approach ensures that marketing dollars are spent effectively, leading to trackable results. Brands can now measure the impact of their collaborations with precision.
Market intelligence is another area where Kolr shines. The platform automates intelligence gathering, providing real-time monitoring of competitor activities. This allows brands to respond quickly to market changes, giving them a competitive edge.
As Threads continues to grow, the landscape of social media marketing is evolving. Brands must adapt to these changes, leveraging AI-driven tools to stay relevant. The integration of Threads data into Kolr is a step in the right direction, offering brands the insights they need to thrive.
In conclusion, Meta's Threads is not just another social media app; it’s a catalyst for change. The introduction of direct messaging is a strategic move to enhance user experience and attract more users. At the same time, the rise of AI-driven marketing platforms like Kolr is reshaping how brands engage with audiences.
As the social media landscape continues to evolve, one thing is clear: innovation is key. Brands that embrace these changes will find new opportunities to connect with their audiences. The future of social media is bright, and those who adapt will lead the way.