DUG Foodtech: The Potato Revolution in Plant-Based Milk
June 12, 2025, 6:16 am
In a world where sustainability is no longer just a buzzword, DUG Foodtech is carving a niche with its innovative potato-based milk alternatives. Founded in 2016 in Lund, Sweden, DUG is not just another player in the plant-based market; it’s a game-changer. With a patented emulsion technology developed at Lund University, DUG transforms humble potatoes into creamy, versatile milk alternatives that challenge the status quo.
Potatoes are often seen as comfort food, but DUG sees them as a solution. The company’s products are not only vegan-friendly but also boast a remarkably low carbon footprint. In a time when consumers are increasingly conscious of their environmental impact, DUG’s potato milk offers a refreshing alternative to traditional dairy and other plant-based options.
Helene Nielsen, the CEO of DUG Foodtech, is at the helm of this potato revolution. With over two decades of experience in the fast-moving consumer goods (FMCG) sector, she is well-equipped to lead DUG into new markets. Her previous roles at notable brands like Oatly and Sproud have honed her skills in sales and international market expansion. Under her leadership, DUG is on a mission to redefine the plant-based milk industry.
So, what makes DUG’s potato milk stand out? For starters, it’s packed with nutrients. Unlike many plant-based alternatives that can be high in sugar or fat, DUG’s potato drink is low in both. It’s rich in vitamin C, B vitamins, potassium, and iron. This makes it not only a delicious choice but also a healthy one. Additionally, it’s free from common allergens like soy, nuts, lactose, and gluten, making it suitable for a wide range of consumers, including those with dietary restrictions.
The versatility of potatoes is another key selling point. DUG’s potato milk can be used in various culinary applications, from frothing for coffee to cooking and baking. Nielsen emphasizes that potatoes are more versatile than almost any other food. This adaptability opens up a world of possibilities for consumers and retailers alike. The DUG Barista variant, specifically designed for coffee, promises a creamy texture and stable foam, making it a perfect companion for lattes and cappuccinos.
Sustainability is at the core of DUG’s mission. The company highlights that potatoes require significantly less water than almonds—96% less, to be exact. They also need only half the land compared to oats and have a carbon footprint that is 67% better than cow’s milk. In a climate-conscious world, these statistics are not just impressive; they are essential. DUG is positioning itself as a leader in the sustainable food movement, appealing to consumers who want to make environmentally friendly choices without sacrificing taste.
DUG’s recent expansion into Poland is a testament to its growing popularity. The brand will soon be available in 1,400 Rossmann stores across the country, adding to its presence in over 3,000 stores throughout Europe. This strategic move not only increases accessibility for consumers but also strengthens DUG’s foothold in Central Europe. As one of Europe’s largest retail chains, Rossmann provides a robust platform for DUG to reach a wider audience.
The demand for innovative plant-based drinks is on the rise. Nielsen notes that this expansion reflects a growing consumer interest in sustainable and allergen-friendly alternatives. DUG’s products are designed to meet this demand, offering a solution that is both delicious and environmentally responsible. As consumers become more discerning about their food choices, brands like DUG are poised to thrive.
Looking ahead, DUG has ambitious plans for growth. The company aims to expand its product portfolio and establish production facilities in key markets. This would allow DUG to source locally grown potatoes, further reducing its environmental impact. The dream is to create a network of production facilities that are close to consumers, ensuring freshness and sustainability.
DUG Foodtech is not just selling a product; it’s promoting a lifestyle. The brand embodies a shift towards healthier, more sustainable eating habits. With its innovative approach to plant-based milk, DUG is not only catering to current consumer trends but also shaping the future of the food industry.
In conclusion, DUG Foodtech is a beacon of innovation in the plant-based sector. By harnessing the power of potatoes, the company is redefining what it means to enjoy milk alternatives. With a focus on sustainability, health, and versatility, DUG is not just another brand; it’s a movement. As it continues to expand across Europe, one thing is clear: the potato revolution is just beginning.
Potatoes are often seen as comfort food, but DUG sees them as a solution. The company’s products are not only vegan-friendly but also boast a remarkably low carbon footprint. In a time when consumers are increasingly conscious of their environmental impact, DUG’s potato milk offers a refreshing alternative to traditional dairy and other plant-based options.
Helene Nielsen, the CEO of DUG Foodtech, is at the helm of this potato revolution. With over two decades of experience in the fast-moving consumer goods (FMCG) sector, she is well-equipped to lead DUG into new markets. Her previous roles at notable brands like Oatly and Sproud have honed her skills in sales and international market expansion. Under her leadership, DUG is on a mission to redefine the plant-based milk industry.
So, what makes DUG’s potato milk stand out? For starters, it’s packed with nutrients. Unlike many plant-based alternatives that can be high in sugar or fat, DUG’s potato drink is low in both. It’s rich in vitamin C, B vitamins, potassium, and iron. This makes it not only a delicious choice but also a healthy one. Additionally, it’s free from common allergens like soy, nuts, lactose, and gluten, making it suitable for a wide range of consumers, including those with dietary restrictions.
The versatility of potatoes is another key selling point. DUG’s potato milk can be used in various culinary applications, from frothing for coffee to cooking and baking. Nielsen emphasizes that potatoes are more versatile than almost any other food. This adaptability opens up a world of possibilities for consumers and retailers alike. The DUG Barista variant, specifically designed for coffee, promises a creamy texture and stable foam, making it a perfect companion for lattes and cappuccinos.
Sustainability is at the core of DUG’s mission. The company highlights that potatoes require significantly less water than almonds—96% less, to be exact. They also need only half the land compared to oats and have a carbon footprint that is 67% better than cow’s milk. In a climate-conscious world, these statistics are not just impressive; they are essential. DUG is positioning itself as a leader in the sustainable food movement, appealing to consumers who want to make environmentally friendly choices without sacrificing taste.
DUG’s recent expansion into Poland is a testament to its growing popularity. The brand will soon be available in 1,400 Rossmann stores across the country, adding to its presence in over 3,000 stores throughout Europe. This strategic move not only increases accessibility for consumers but also strengthens DUG’s foothold in Central Europe. As one of Europe’s largest retail chains, Rossmann provides a robust platform for DUG to reach a wider audience.
The demand for innovative plant-based drinks is on the rise. Nielsen notes that this expansion reflects a growing consumer interest in sustainable and allergen-friendly alternatives. DUG’s products are designed to meet this demand, offering a solution that is both delicious and environmentally responsible. As consumers become more discerning about their food choices, brands like DUG are poised to thrive.
Looking ahead, DUG has ambitious plans for growth. The company aims to expand its product portfolio and establish production facilities in key markets. This would allow DUG to source locally grown potatoes, further reducing its environmental impact. The dream is to create a network of production facilities that are close to consumers, ensuring freshness and sustainability.
DUG Foodtech is not just selling a product; it’s promoting a lifestyle. The brand embodies a shift towards healthier, more sustainable eating habits. With its innovative approach to plant-based milk, DUG is not only catering to current consumer trends but also shaping the future of the food industry.
In conclusion, DUG Foodtech is a beacon of innovation in the plant-based sector. By harnessing the power of potatoes, the company is redefining what it means to enjoy milk alternatives. With a focus on sustainability, health, and versatility, DUG is not just another brand; it’s a movement. As it continues to expand across Europe, one thing is clear: the potato revolution is just beginning.