The Rise of AI in Bid Management: Altura's Bold Move into the UK Market

June 10, 2025, 4:02 am
Fortino Capital Partners
Fortino Capital Partners
ManagementDataSoftwarePlatformFinTechServiceBusinessITInformationArtificial Intelligence
Location: Belgium, Antwerp, Berchem
Employees: 11-50
Founded date: 2013
In the fast-paced world of business, winning tenders is like a high-stakes game of chess. Each move counts. Companies are constantly seeking an edge to outmaneuver their competitors. Enter Altura, a bid management platform that has just raised €8 million in Series A funding. This funding is not just a financial boost; it’s a signal that the future of bid management is here, and it’s powered by artificial intelligence.

The procurement landscape is changing. Public tenders in the UK have surged by 28% over the past three years. This increase reflects a growing reliance on formal tenders and Requests for Proposals (RFPs) to mitigate procurement risks. However, with complexity comes challenge. Bid managers are often overwhelmed, juggling inputs from various teams—legal, compliance, technical—while navigating lengthy submission processes. It’s a daunting task, akin to herding cats.

Altura’s platform aims to simplify this chaos. It supports every stage of the bid management lifecycle, centralizing knowledge and streamlining workflows. The goal? To help companies win more tenders. The integration of AI tools powered by large language models (LLMs) marks a significant leap forward. These tools assist with searching internal data, summarizing complex information, and generating high-quality proposal content. It’s like having a supercharged assistant at your fingertips.

But Altura doesn’t stop at writing support. The platform automates tedious tasks, such as identifying and scraping relevant tenders from the web. It surfaces insights that guide bid/no-bid decisions and analyzes performance to enhance future outcomes. Imagine having an AI co-pilot that’s always on screen, helping bid managers work faster and smarter. This is the future Altura is building.

The company’s founder, Matthijs Huiskamp, sees the UK as a prime market for expansion. With £350 billion spent annually on public sector procurement, the potential is enormous. The new Procurement Act is set to further increase demand for bid management software. Altura’s AI capabilities are designed to tackle the complexities of bid management head-on. The autonomous AI agents can draft answers, flag risks, and provide win-loss insights. This frees teams from mundane tasks, allowing them to focus on strategy. It’s a game-changer.

The funding round was led by Octopus Ventures, with participation from existing investors like Fortino Capital. This backing is a testament to the confidence investors have in Altura’s vision. The funding will not only support the launch in London but also scale operations. The UK market is bustling, and Altura aims to bring clarity and speed to organizations vying for tenders.

The bid management sector is ripe for disruption. Traditional methods are often slow and cumbersome. Altura’s approach is fresh and innovative. By leveraging AI, the platform offers a solution that addresses the pain points faced by bid managers. It’s about transforming a tedious process into a streamlined experience.

As the digital landscape evolves, so too must the tools we use. Altura is at the forefront of this transformation. The integration of AI into bid management is not just a trend; it’s a necessity. Companies that adapt will thrive, while those that cling to outdated methods risk being left behind.

The implications of this shift extend beyond just winning tenders. Efficient bid management can lead to significant cost savings and improved resource allocation. It’s about working smarter, not harder. In a world where every second counts, having the right tools can make all the difference.

The potential for growth in the bid management sector is immense. As more organizations recognize the value of AI-driven solutions, the demand for platforms like Altura will only increase. The future is bright for those willing to embrace change.

In conclusion, Altura’s recent funding round and expansion into the UK market signal a pivotal moment in the bid management landscape. The integration of AI is not just enhancing efficiency; it’s redefining how companies approach tenders. As the market continues to evolve, those who adapt will find themselves at the forefront of innovation. The chessboard is set, and Altura is ready to make its move. The question is, are you ready to play?