Nectar Social: The Future of Commerce in a Social-First World
June 7, 2025, 9:31 am
Location: United States, Washington, Seattle
Employees: 1-10
Founded date: 2016
Nectar Social
Total raised: $10.6M
In the bustling marketplace of today, where attention is currency, Nectar Social emerges as a beacon for brands navigating the turbulent waters of social commerce. Recently, the Seattle-based startup announced a significant funding milestone, raising $10.6 million in pre-seed and seed rounds. This funding, co-led by True Ventures and GV (Google Ventures), marks a pivotal moment for a company poised to redefine how brands engage with consumers.
Nectar Social is not just another tech platform; it’s a lifeline for brands struggling to adapt to a rapidly changing landscape. Traditional marketing strategies are crumbling like old buildings under the weight of new consumer behaviors. Gen Z and Gen Alpha are leading the charge, favoring social-first discovery over conventional advertising. Brands are left scrambling, relying on outdated tools that feel more like band-aids than solutions. Enter Nectar Social, a platform designed to turn social engagement into sales.
Founded by sisters Misbah and Farah Uraizee, both former leaders at Meta, Nectar Social is built on the premise that every interaction matters. It’s like having a personal assistant who not only listens but also understands the nuances of customer sentiment. This platform is engineered to capture real-time feedback, offering insights that brands didn’t even know they needed. It’s a game-changer in an era where authenticity and engagement are paramount.
The statistics speak volumes. Early adopters of Nectar have reported staggering results: over 85% of AI-assisted responses within just 30 days and conversion rates exceeding 12% for social direct message campaigns. In contrast, traditional channels often languish at a mere 1-3%. This stark difference illustrates the power of a platform that truly understands the modern consumer journey.
Nectar Social operates like a finely tuned engine, driving community management and strategic insights. It’s not just about automating responses; it’s about fostering genuine connections. The platform manages routine interactions while producing high-quality content that resonates with audiences. It tracks signals that would take teams weeks to uncover, streamlining the process of understanding consumer behavior.
Moreover, Nectar’s real-time insights provide a pulse on brand sentiment across various content types, including video. It’s akin to having a radar that detects emerging trends and monitors influencer performance. Brands can zoom in on specific products, gaining clarity on how they are perceived in the marketplace. This level of granularity is invaluable in today’s fast-paced environment.
At the heart of Nectar’s innovation is its ability to link social interactions directly to purchase behavior. By employing advanced predictive analytics, the platform builds unified customer profiles that reveal who is driving conversations and conversions. For the first time, brands can trace revenue across the entire social path-to-purchase. This capability transforms the way businesses approach marketing, turning attention into tangible results.
The funding from True Ventures and GV is not just a financial boost; it’s a validation of Nectar’s vision. Investors recognize the seismic shift in consumer behavior and the need for a new infrastructure that connects content, community, and conversation. Nectar Social is positioned to be the backbone of this new marketing stack, helping brands convert attention into revenue.
The Uraizee sisters are not just entrepreneurs; they are visionaries. They have tapped into a fundamental truth: the purchase journey begins with content and flows through community. Nectar Social embodies this philosophy, offering brands the tools they need to thrive in an increasingly competitive landscape. Their platform is intuitive, technically advanced, and designed to leverage generative AI, ensuring brands can engage with speed, context, and scale.
As Nectar Social continues to grow, its impact on various industries is becoming evident. The company is already partnering with a select group of disruptor brands across consumer packaged goods, beauty, wellness, food and beverage, software services, and lifestyle sectors. This diverse portfolio highlights the platform’s versatility and its ability to cater to different market needs.
In a world where consumer preferences are shifting like sand, Nectar Social stands firm. It offers a clear path forward for brands willing to embrace change. The company’s 12-person team is small but mighty, armed with the knowledge and tools to help brands navigate the complexities of social commerce.
As we look to the future, it’s clear that Nectar Social is more than just a platform; it’s a partner in the journey of modern commerce. The landscape is evolving, and brands must adapt or risk being left behind. With Nectar Social, businesses have a powerful ally in their quest to turn social engagement into sales. The future of commerce is here, and it’s social-first.
Nectar Social is not just another tech platform; it’s a lifeline for brands struggling to adapt to a rapidly changing landscape. Traditional marketing strategies are crumbling like old buildings under the weight of new consumer behaviors. Gen Z and Gen Alpha are leading the charge, favoring social-first discovery over conventional advertising. Brands are left scrambling, relying on outdated tools that feel more like band-aids than solutions. Enter Nectar Social, a platform designed to turn social engagement into sales.
Founded by sisters Misbah and Farah Uraizee, both former leaders at Meta, Nectar Social is built on the premise that every interaction matters. It’s like having a personal assistant who not only listens but also understands the nuances of customer sentiment. This platform is engineered to capture real-time feedback, offering insights that brands didn’t even know they needed. It’s a game-changer in an era where authenticity and engagement are paramount.
The statistics speak volumes. Early adopters of Nectar have reported staggering results: over 85% of AI-assisted responses within just 30 days and conversion rates exceeding 12% for social direct message campaigns. In contrast, traditional channels often languish at a mere 1-3%. This stark difference illustrates the power of a platform that truly understands the modern consumer journey.
Nectar Social operates like a finely tuned engine, driving community management and strategic insights. It’s not just about automating responses; it’s about fostering genuine connections. The platform manages routine interactions while producing high-quality content that resonates with audiences. It tracks signals that would take teams weeks to uncover, streamlining the process of understanding consumer behavior.
Moreover, Nectar’s real-time insights provide a pulse on brand sentiment across various content types, including video. It’s akin to having a radar that detects emerging trends and monitors influencer performance. Brands can zoom in on specific products, gaining clarity on how they are perceived in the marketplace. This level of granularity is invaluable in today’s fast-paced environment.
At the heart of Nectar’s innovation is its ability to link social interactions directly to purchase behavior. By employing advanced predictive analytics, the platform builds unified customer profiles that reveal who is driving conversations and conversions. For the first time, brands can trace revenue across the entire social path-to-purchase. This capability transforms the way businesses approach marketing, turning attention into tangible results.
The funding from True Ventures and GV is not just a financial boost; it’s a validation of Nectar’s vision. Investors recognize the seismic shift in consumer behavior and the need for a new infrastructure that connects content, community, and conversation. Nectar Social is positioned to be the backbone of this new marketing stack, helping brands convert attention into revenue.
The Uraizee sisters are not just entrepreneurs; they are visionaries. They have tapped into a fundamental truth: the purchase journey begins with content and flows through community. Nectar Social embodies this philosophy, offering brands the tools they need to thrive in an increasingly competitive landscape. Their platform is intuitive, technically advanced, and designed to leverage generative AI, ensuring brands can engage with speed, context, and scale.
As Nectar Social continues to grow, its impact on various industries is becoming evident. The company is already partnering with a select group of disruptor brands across consumer packaged goods, beauty, wellness, food and beverage, software services, and lifestyle sectors. This diverse portfolio highlights the platform’s versatility and its ability to cater to different market needs.
In a world where consumer preferences are shifting like sand, Nectar Social stands firm. It offers a clear path forward for brands willing to embrace change. The company’s 12-person team is small but mighty, armed with the knowledge and tools to help brands navigate the complexities of social commerce.
As we look to the future, it’s clear that Nectar Social is more than just a platform; it’s a partner in the journey of modern commerce. The landscape is evolving, and brands must adapt or risk being left behind. With Nectar Social, businesses have a powerful ally in their quest to turn social engagement into sales. The future of commerce is here, and it’s social-first.