OBT Live: A New Dawn for Customer Engagement in the Digital Age
June 6, 2025, 9:32 pm
OBT Live
Total raised: $3.06M
In the bustling tech landscape of Liverpool, a new player is making waves. OBT Live, a startup founded in 2023, has just secured €2.6 million in Series A funding. This financial boost, led by NPIF II – Praetura Equity Finance, values the company at over €11.8 million. The goal? To redefine customer engagement across various industries.
OBT Live specializes in transforming how brands interact with their customers. Think of it as a bridge connecting businesses to their audiences in real-time. The company’s innovative approach leverages artificial intelligence and behavioral psychology to create personalized experiences. Gone are the days of static content and one-size-fits-all campaigns. OBT Live is here to tailor experiences that resonate deeply with users.
The funding will fuel OBT Live’s ambitions. Plans are in place to expand the UK team, enhance product development, and penetrate key markets. The focus is on industries ripe for digital transformation, such as media, sport, retail, and leisure. These sectors are evolving, and OBT Live aims to be at the forefront of this change.
At the heart of OBT Live’s strategy is Engage AI, a proprietary software that draws inspiration from the gaming industry. This tool allows brands to create dynamic digital environments. Imagine a retail website that adapts to your browsing habits, offering challenges and rewards that encourage purchases. It’s not just about selling; it’s about creating an engaging journey for the customer.
The founders, Paul Shannon and Chris Hodgson, are visionaries. They understand that in today’s digital world, engagement is key. Their mission is to help brands move beyond traditional marketing tactics. Instead, they advocate for hyper-personalized experiences that evolve with user behavior. This approach not only drives sales but also fosters brand loyalty.
The investment from Praetura Ventures is a testament to OBT Live’s potential. Praetura is committed to supporting tech businesses in the North, and their backing signals confidence in OBT Live’s vision. The partnership is more than financial; it’s a collaboration aimed at fostering innovation and growth.
As OBT Live gears up for expansion, it’s also making strides internationally. The company recently opened a regional hub in Dubai, marking its entry into the Middle East market. This move highlights OBT Live’s ambition to scale its operations globally. The digital landscape is vast, and OBT Live is poised to capture a significant share.
The need for innovative customer engagement solutions has never been greater. In a world where consumers are bombarded with information, standing out is crucial. OBT Live’s approach is like a breath of fresh air. It offers brands the tools to connect with their audiences in meaningful ways. By utilizing real-time insights, brands can adapt their strategies on the fly, ensuring they remain relevant.
Consider the implications of this technology. A sports brand could engage fans during a live event, offering real-time challenges that enhance the viewing experience. A retail company could provide personalized discounts based on user behavior, turning casual browsers into loyal customers. The possibilities are endless.
OBT Live’s success story is a beacon for other startups. It illustrates the power of innovation and the importance of understanding consumer behavior. In a rapidly changing digital landscape, adaptability is key. OBT Live embodies this principle, positioning itself as a leader in customer engagement.
The journey ahead is filled with potential. With the right resources and a clear vision, OBT Live is set to revolutionize how brands connect with consumers. The funding will enable the company to refine its offerings and expand its reach. As they continue to innovate, the impact on the market will be significant.
In conclusion, OBT Live is more than just a startup; it’s a harbinger of change. The company’s commitment to enhancing customer engagement through AI and real-time insights is commendable. As they embark on this journey, the tech world will be watching closely. OBT Live is not just participating in the digital transformation; it’s leading the charge. The future of customer engagement is bright, and OBT Live is at the helm.
OBT Live specializes in transforming how brands interact with their customers. Think of it as a bridge connecting businesses to their audiences in real-time. The company’s innovative approach leverages artificial intelligence and behavioral psychology to create personalized experiences. Gone are the days of static content and one-size-fits-all campaigns. OBT Live is here to tailor experiences that resonate deeply with users.
The funding will fuel OBT Live’s ambitions. Plans are in place to expand the UK team, enhance product development, and penetrate key markets. The focus is on industries ripe for digital transformation, such as media, sport, retail, and leisure. These sectors are evolving, and OBT Live aims to be at the forefront of this change.
At the heart of OBT Live’s strategy is Engage AI, a proprietary software that draws inspiration from the gaming industry. This tool allows brands to create dynamic digital environments. Imagine a retail website that adapts to your browsing habits, offering challenges and rewards that encourage purchases. It’s not just about selling; it’s about creating an engaging journey for the customer.
The founders, Paul Shannon and Chris Hodgson, are visionaries. They understand that in today’s digital world, engagement is key. Their mission is to help brands move beyond traditional marketing tactics. Instead, they advocate for hyper-personalized experiences that evolve with user behavior. This approach not only drives sales but also fosters brand loyalty.
The investment from Praetura Ventures is a testament to OBT Live’s potential. Praetura is committed to supporting tech businesses in the North, and their backing signals confidence in OBT Live’s vision. The partnership is more than financial; it’s a collaboration aimed at fostering innovation and growth.
As OBT Live gears up for expansion, it’s also making strides internationally. The company recently opened a regional hub in Dubai, marking its entry into the Middle East market. This move highlights OBT Live’s ambition to scale its operations globally. The digital landscape is vast, and OBT Live is poised to capture a significant share.
The need for innovative customer engagement solutions has never been greater. In a world where consumers are bombarded with information, standing out is crucial. OBT Live’s approach is like a breath of fresh air. It offers brands the tools to connect with their audiences in meaningful ways. By utilizing real-time insights, brands can adapt their strategies on the fly, ensuring they remain relevant.
Consider the implications of this technology. A sports brand could engage fans during a live event, offering real-time challenges that enhance the viewing experience. A retail company could provide personalized discounts based on user behavior, turning casual browsers into loyal customers. The possibilities are endless.
OBT Live’s success story is a beacon for other startups. It illustrates the power of innovation and the importance of understanding consumer behavior. In a rapidly changing digital landscape, adaptability is key. OBT Live embodies this principle, positioning itself as a leader in customer engagement.
The journey ahead is filled with potential. With the right resources and a clear vision, OBT Live is set to revolutionize how brands connect with consumers. The funding will enable the company to refine its offerings and expand its reach. As they continue to innovate, the impact on the market will be significant.
In conclusion, OBT Live is more than just a startup; it’s a harbinger of change. The company’s commitment to enhancing customer engagement through AI and real-time insights is commendable. As they embark on this journey, the tech world will be watching closely. OBT Live is not just participating in the digital transformation; it’s leading the charge. The future of customer engagement is bright, and OBT Live is at the helm.