Treefera: Pioneering Supply Chain Transparency with AI
June 4, 2025, 3:37 pm
In a world where uncertainty looms large, Treefera emerges as a beacon of hope. This London-based startup has secured €26.2 million in Series B funding, a testament to its innovative approach to supply chain resilience. Led by Notion Capital, the funding round also saw participation from AlbionVC, Triple Point, Twin Path Ventures, and Endeit Capital. The urgency for transparency in supply chains has never been greater, and Treefera is poised to meet that demand.
The supply chain is the lifeblood of global commerce. Yet, it often operates in shadows. The first mile, where raw materials are sourced, is particularly murky. Over 60% of supply chain risks and costs originate here. Treefera aims to illuminate this blind spot. By harnessing satellite imagery, drone data, and adaptive AI, the company transforms complex datasets into actionable insights. This is not just about data; it’s about clarity and accountability.
Founded by Jonathan Horn and Caroline Grey, both seasoned professionals from JP Morgan and UiPath, Treefera was born from a desire to tackle the lack of visibility in supply chains. Their mission is clear: provide real-time traceability for nature-based commodities. This is crucial in an era where environmental concerns are paramount. The platform’s ability to synthesize high-resolution data into defensible insights is revolutionary. It empowers businesses to navigate the complexities of sourcing while mitigating risks and ensuring compliance.
The funding will accelerate Treefera’s expansion across Europe, North America, and Asia Pacific. This global footprint is essential for tapping into diverse networks and enhancing business sustainability. The company plans to deepen its AI capabilities, focusing on real-time commodity tracking and regulatory compliance automation. These advancements will bolster the platform’s value, enabling enterprises to secure predictable revenue streams amid growing volatility.
Treefera’s technology is not just a tool; it’s a game-changer. Traditional supply chain systems often drown in noise, making it difficult to identify actionable insights. Treefera’s adaptive AI cuts through this clutter. It identifies what’s material, allowing businesses to focus on what truly matters. This approach not only enhances efficiency but also strengthens resilience. In a world where change is the only constant, adaptability is key.
The urgency for supply chain transparency is underscored by increasing environmental and regulatory pressures. As climate change accelerates, businesses must adapt or risk obsolescence. Treefera’s platform offers a lifeline. By providing real-time insights into sourcing and carbon emissions, it equips enterprises to make informed decisions. This is not just about compliance; it’s about thriving in a changing landscape.
Treefera’s client roster speaks volumes. From agriculture to pharmaceuticals, the platform supports a diverse range of industries. Key clients include Amazon Rainforest Conservation, Royal Family Farms, and ACCIONA. These partnerships highlight the platform’s versatility and its ability to deliver measurable value across sectors. The demand for smarter, more certain operations is driving accelerated adoption.
Investors are taking notice. The backing from Notion Capital and others reflects confidence in Treefera’s vision. The startup is not just building a product; it’s creating a category-defining platform at the intersection of AI, data, and supply chain transparency. This is a bold step towards making resilient, decarbonized supply chains the global standard.
The journey is just beginning. With €26.2 million in fresh capital, Treefera is set to deepen its capabilities and expand its reach. The focus on enhancing geospatial analytics and regulatory compliance automation will further solidify its position in the market. As businesses grapple with environmental volatility, Treefera stands ready to provide the insights they need to navigate these challenges.
In conclusion, Treefera is more than a startup; it’s a movement. A movement towards transparency, resilience, and sustainability in supply chains. As the world shifts towards a more accountable future, Treefera is leading the charge. The path ahead is filled with promise, and the potential for impact is immense. With each step, Treefera is not just changing the game; it’s redefining it. The future of supply chain management is here, and it’s powered by AI.
The supply chain is the lifeblood of global commerce. Yet, it often operates in shadows. The first mile, where raw materials are sourced, is particularly murky. Over 60% of supply chain risks and costs originate here. Treefera aims to illuminate this blind spot. By harnessing satellite imagery, drone data, and adaptive AI, the company transforms complex datasets into actionable insights. This is not just about data; it’s about clarity and accountability.
Founded by Jonathan Horn and Caroline Grey, both seasoned professionals from JP Morgan and UiPath, Treefera was born from a desire to tackle the lack of visibility in supply chains. Their mission is clear: provide real-time traceability for nature-based commodities. This is crucial in an era where environmental concerns are paramount. The platform’s ability to synthesize high-resolution data into defensible insights is revolutionary. It empowers businesses to navigate the complexities of sourcing while mitigating risks and ensuring compliance.
The funding will accelerate Treefera’s expansion across Europe, North America, and Asia Pacific. This global footprint is essential for tapping into diverse networks and enhancing business sustainability. The company plans to deepen its AI capabilities, focusing on real-time commodity tracking and regulatory compliance automation. These advancements will bolster the platform’s value, enabling enterprises to secure predictable revenue streams amid growing volatility.
Treefera’s technology is not just a tool; it’s a game-changer. Traditional supply chain systems often drown in noise, making it difficult to identify actionable insights. Treefera’s adaptive AI cuts through this clutter. It identifies what’s material, allowing businesses to focus on what truly matters. This approach not only enhances efficiency but also strengthens resilience. In a world where change is the only constant, adaptability is key.
The urgency for supply chain transparency is underscored by increasing environmental and regulatory pressures. As climate change accelerates, businesses must adapt or risk obsolescence. Treefera’s platform offers a lifeline. By providing real-time insights into sourcing and carbon emissions, it equips enterprises to make informed decisions. This is not just about compliance; it’s about thriving in a changing landscape.
Treefera’s client roster speaks volumes. From agriculture to pharmaceuticals, the platform supports a diverse range of industries. Key clients include Amazon Rainforest Conservation, Royal Family Farms, and ACCIONA. These partnerships highlight the platform’s versatility and its ability to deliver measurable value across sectors. The demand for smarter, more certain operations is driving accelerated adoption.
Investors are taking notice. The backing from Notion Capital and others reflects confidence in Treefera’s vision. The startup is not just building a product; it’s creating a category-defining platform at the intersection of AI, data, and supply chain transparency. This is a bold step towards making resilient, decarbonized supply chains the global standard.
The journey is just beginning. With €26.2 million in fresh capital, Treefera is set to deepen its capabilities and expand its reach. The focus on enhancing geospatial analytics and regulatory compliance automation will further solidify its position in the market. As businesses grapple with environmental volatility, Treefera stands ready to provide the insights they need to navigate these challenges.
In conclusion, Treefera is more than a startup; it’s a movement. A movement towards transparency, resilience, and sustainability in supply chains. As the world shifts towards a more accountable future, Treefera is leading the charge. The path ahead is filled with promise, and the potential for impact is immense. With each step, Treefera is not just changing the game; it’s redefining it. The future of supply chain management is here, and it’s powered by AI.