Prepia: The Future of Exam Preparation in a Digital Age

June 4, 2025, 10:58 pm
In the heart of Belgrade, a revolution is brewing. Prepia, a Serbian edtech startup, has just secured €1.5 million in seed funding. This isn’t just another tech story; it’s a glimpse into the future of learning. With a mission to transform exam preparation, Prepia is poised to become the Duolingo of professional exams.

Founded in 2024 by Viktor Pesic and Ivan Jurisic, Prepia has already made waves. In less than nine months, it has attracted over 100,000 users and generated an impressive €1.2 million in annual recurring revenue (ARR). The startup’s success is no accident. It’s a response to a pressing problem: traditional study materials are outdated. They’re like a heavy anchor in a world that demands speed and efficiency.

Prepping for exams like the SAT, GMAT, or nursing boards can feel like climbing a mountain. The materials are often dense, and the methods are rigid. Prepia’s solution? An AI-driven platform that turns these cumbersome resources into mobile-friendly learning experiences. Imagine a study buddy that adapts to your pace, offering personalized paths tailored to your needs. That’s Prepia.

The platform boasts a remarkable 98% content accuracy and a 92% pass rate. Users have rated it 4.8 out of 5, based on over 400 reviews. These numbers speak volumes. They reflect a commitment to quality and a deep understanding of the learner’s journey. In a world where attention spans are shrinking, Prepia is a breath of fresh air. It’s like a lighthouse guiding students through the fog of exam preparation.

The funding from CEE firms Inovo and Silicon Gardens will fuel Prepia’s expansion. The company plans to scale its offerings across 300+ identified exam markets. This is not just about growth; it’s about accessibility. Education should not be a privilege; it should be a right. Prepia is breaking down barriers, making high-stakes exam prep available to anyone with a smartphone.

The founders bring a wealth of experience to the table. Viktor Pesic has over a decade of programming expertise and a knack for go-to-market strategies. Ivan Jurisic, with his background at Roche, adds a layer of business acumen that is crucial for scaling. Together, they form a dynamic duo ready to tackle the challenges of the edtech landscape.

Prepia’s business model is straightforward. It’s a direct-to-consumer approach, likely involving subscriptions or pay-per-course options. The startup is leveraging paid marketing strategies, including Google Ads, to reach its audience. This method has already proven effective, with monthly revenue skyrocketing from approximately €2.37K in September 2024 to around €95K by May 2025. That’s a growth trajectory that turns heads.

The competitive landscape is dotted with established players like Magoosh, Khan Academy, and UWorld. Yet, Prepia carves out its niche by focusing on mobile-first design and AI integration. It’s not just about providing content; it’s about delivering an experience. The platform employs adaptive learning techniques and smart progress tracking, ensuring that users remain engaged and motivated.

As the world becomes increasingly digital, the demand for innovative educational solutions will only grow. Prepia is at the forefront of this shift. It recognizes that learning is not a one-size-fits-all endeavor. Each student is unique, and their learning paths should reflect that individuality. The AI tutor in development promises to take personalization to the next level, offering tailored guidance that adapts in real-time.

The implications of Prepia’s success extend beyond Serbia. The global professional exam prep market is vast, and the potential for growth is immense. As more students seek efficient and effective ways to prepare for their careers, platforms like Prepia will become indispensable. They’re not just changing how we study; they’re redefining the educational landscape.

In a world where information is abundant but understanding is scarce, Prepia stands out. It’s a beacon of hope for students feeling overwhelmed by the traditional education system. By harnessing the power of AI and mobile technology, Prepia is not just preparing students for exams; it’s preparing them for success in life.

The journey is just beginning. With the recent funding, Prepia is set to expand its team and enhance its offerings. The future looks bright, and the possibilities are endless. As they scale, they will continue to innovate, ensuring that learning remains engaging and effective.

In conclusion, Prepia is more than a startup; it’s a movement. It’s a testament to what can happen when technology meets education. The path ahead is filled with challenges, but with a solid foundation and a clear vision, Prepia is ready to lead the charge. The age of efficient, personalized exam preparation is here, and Prepia is at the helm.