Moments Lab: Revolutionizing Video Discovery with AI

June 4, 2025, 3:37 pm
Oxx (London)
Oxx (London)
DataPlatformAdTechITAnalyticsArtificial IntelligenceBusinessBrandFinTechB2C
Location: Sweden, Stockholm
Employees: 1-10
Founded date: 2017
Banijay
Banijay
BusinessCommerceContentDistributorHomeProduction
Location: France, Ile-de-France, Paris
Employees: 1001-5000
Founded date: 2008
Amazon Advertising
Amazon Advertising
AdTech
Location: United States, Washington, Seattle
HearstLab
HearstLab
DataPlatformHealthTechServiceTechnologyCarAnalyticsContentFinTechMobility
Location: United States, New York
Employees: 10001+
Founded date: 1887
In a world awash with video content, Moments Lab is carving a niche. This French-American startup has just secured $24 million in funding to supercharge its growth. The aim? To transform how organizations index and discover video. With the rise of AI, Moments Lab is not just keeping pace; it’s setting the tempo.

Founded in 2016 by twin brothers Philippe and Fred Petitpont, Moments Lab, formerly known as Newsbridge, is on a mission. They want to simplify the complex dance of managing audiovisual content. Their flagship product, MXT, is a multimodal AI engine that parses video at lightning speed. It identifies scenes, people, actions, and even shot types. Imagine having a personal assistant that can sift through hours of footage in seconds. That’s MXT.

The recent funding round was led by Oxx, a growth-stage SaaS investor, with support from Orange Ventures, Kadmos, Supernova Invest, and Elaia Partners. This influx of capital will help Moments Lab expand its footprint in the U.S. and enhance its AI capabilities. The company is not just about indexing; it’s about creating. MXT can generate rough cuts with a simple prompt, a feat that was once the realm of skilled editors.

The demand for efficient video indexing is skyrocketing. According to Deloitte, the global media asset management market is projected to exceed $8 billion by 2027. As video content proliferates, the need for tools that make it searchable and reusable becomes critical. Moments Lab is stepping into this gap, offering solutions that not only save time but also unlock new revenue streams.

Clients like Thomson Reuters, Sinclair, Hearst, Amazon Ads, and Banijay are already reaping the benefits. They can now manage vast libraries of content with ease. The MXT platform allows them to quickly find key moments, enabling faster storytelling. It’s like having a treasure map for video archives.

Moments Lab’s approach is not just about speed; it’s about intelligence. The company is developing agentic AI capabilities. This means the AI doesn’t just assist; it takes initiative. It analyzes footage and helps create narratives, pulling insights with minimal human input. This shift aligns with a broader trend in enterprise AI—systems that perform tasks autonomously, freeing up human creativity for higher-value decisions.

The Petitpont brothers are driven by a vision. They want to empower media teams to preserve their heritage and monetize their content. With MXT, they’re not just selling a product; they’re offering a lifeline to organizations drowning in video data. The platform’s ability to describe sequences in natural language is a game-changer. It allows content professionals to focus on creativity rather than getting bogged down in technical details.

The recent funding will accelerate the rollout of these advanced features. Moments Lab is poised for exponential growth. In the past year, the company has more than doubled its recurring revenue. The momentum is palpable. As they expand their client base, the potential for new partnerships and innovations is vast.

The excitement surrounding Moments Lab is palpable. Investors see the magic in MXT. It’s not just another AI tool; it’s a revolution in video discovery. The first time users see MXT in action, they’re often left in awe. The ability to extract insights from hours of raw video in mere seconds feels like sorcery.

What sets Moments Lab apart is its adaptability. Unlike many AI indexing technologies, MXT can be customized to meet specific user needs. Whether it’s detecting certain individuals, brand logos, or specific content types, MXT can align its output with an organization’s tone of voice. This flexibility is crucial in a landscape where every brand has its unique identity.

The Petitpont brothers understand the importance of quality. They emphasize that quality indexing metadata is the foundation of a valuable AI experience. With MXT, they’re not just providing a tool; they’re delivering a comprehensive solution that enhances productivity and creativity.

As Moments Lab continues to innovate, the future looks bright. The company is not just riding the wave of AI; it’s shaping it. With their recent funding, they’re set to push the boundaries of what’s possible in video indexing and discovery. The landscape of media management is changing, and Moments Lab is at the forefront.

In conclusion, Moments Lab is more than a startup; it’s a beacon of innovation in the video industry. With its cutting-edge technology and visionary leadership, it’s poised to redefine how organizations interact with video content. The journey has just begun, and the possibilities are endless. As they scale new heights, one thing is clear: Moments Lab is a name to watch in the world of AI-powered video discovery.