Valvoline and DailyCo: Two Giants in Their Fields Make Bold Moves
June 3, 2025, 9:51 am
In the world of business, partnerships can be the lifeblood of growth. Two recent developments illustrate this perfectly: Valvoline's sponsorship of the FIFA World Cup 26 and DailyCo's acquisition of Waku. Both companies are taking significant steps to expand their reach and influence, each in their own arena.
Valvoline, a name synonymous with engine oil, is gearing up for a monumental moment. As the official supporter of the FIFA World Cup 26, Valvoline is not just putting its name on a global stage; it’s revving up for a journey that aligns with its 160-year legacy. This partnership marks a pivotal moment for the brand, as it seeks to engage millions of fans across North America. The World Cup is more than just a tournament; it’s a celebration of unity, passion, and the spirit of competition. Valvoline aims to tap into this fervor, creating experiences that resonate with fans in 16 host cities.
The World Cup will feature 48 teams and 104 matches, making it the largest tournament in history. Valvoline’s involvement is a strategic move, showcasing its commitment to innovation and excellence. The company plans to roll out various promotions and fan experiences, which will likely include interactive events and exclusive offers through its retail partners. This approach not only enhances brand visibility but also fosters a deeper connection with consumers.
Meanwhile, across the ocean, DailyCo is making waves in the food and beverage sector. The Indonesian company has acquired Waku, a B2B catering and canteen management service. This acquisition positions DailyCo as a major player in a rapidly evolving market. The B2B catering landscape in Indonesia is a $62 billion opportunity, and DailyCo is poised to capitalize on this growth.
Waku, founded in 2017, has already made a name for itself, serving over 10 million meals annually with a staggering 98% repeat order rate. Its extensive menu, featuring over 15,000 options, caters to diverse dietary needs, making it a go-to choice for corporate and governmental clients. With this acquisition, DailyCo is not just expanding its portfolio; it’s enhancing its operational capabilities.
Anthony Gunawan, Waku’s founder, will step into the role of Chief HR Officer at DailyCo. This move signals a commitment to harnessing human capital effectively. By integrating Waku’s expertise, DailyCo aims to streamline operations across its catering network, improving procurement and supply chain processes. This strategic alignment is crucial in a market that demands efficiency and innovation.
Both Valvoline and DailyCo are responding to the changing tides in their respective industries. Valvoline’s partnership with FIFA reflects a broader trend of brands seeking to align with global events that capture public attention. Sports sponsorships are not just about visibility; they are about building emotional connections with consumers. Valvoline’s message of performance and possibility resonates well with the ethos of the World Cup, where dreams are realized on the field.
On the other hand, DailyCo’s acquisition of Waku is a testament to the growing importance of institutional catering in Indonesia. As workplaces evolve, so do dining needs. The demand for convenient, high-quality meal solutions is on the rise. DailyCo’s strategy to enhance its service offerings through Waku is a smart move, positioning it to meet this demand head-on.
Both companies are also navigating the complexities of their respective markets. Valvoline faces the challenge of standing out in a crowded automotive sector, while DailyCo must contend with the intricacies of food service logistics. However, both are equipped with the tools to succeed. Valvoline’s legacy of innovation and DailyCo’s commitment to operational excellence provide a solid foundation for future growth.
As the FIFA World Cup approaches, Valvoline will be in the spotlight, showcasing its products and engaging with fans. This is a chance to not only promote its brand but also to connect with a global audience. The excitement surrounding the tournament will undoubtedly amplify Valvoline’s message, making it a memorable chapter in its history.
Similarly, DailyCo’s acquisition of Waku opens new doors. The partnership with the Ministry of Religious Affairs to provide meals for Hajj pilgrims is a significant milestone. It demonstrates DailyCo’s ability to handle large-scale contracts, a crucial factor in establishing credibility in the institutional catering market.
In conclusion, Valvoline and DailyCo are both on the move, each carving out a path in their respective industries. Valvoline’s sponsorship of the FIFA World Cup 26 is a bold step into the world of sports, while DailyCo’s acquisition of Waku positions it as a leader in the Indonesian food service market. Both companies are embracing change, leveraging partnerships to fuel growth and innovation. As they navigate the future, their strategies will undoubtedly serve as a blueprint for success in an ever-evolving landscape.
Valvoline, a name synonymous with engine oil, is gearing up for a monumental moment. As the official supporter of the FIFA World Cup 26, Valvoline is not just putting its name on a global stage; it’s revving up for a journey that aligns with its 160-year legacy. This partnership marks a pivotal moment for the brand, as it seeks to engage millions of fans across North America. The World Cup is more than just a tournament; it’s a celebration of unity, passion, and the spirit of competition. Valvoline aims to tap into this fervor, creating experiences that resonate with fans in 16 host cities.
The World Cup will feature 48 teams and 104 matches, making it the largest tournament in history. Valvoline’s involvement is a strategic move, showcasing its commitment to innovation and excellence. The company plans to roll out various promotions and fan experiences, which will likely include interactive events and exclusive offers through its retail partners. This approach not only enhances brand visibility but also fosters a deeper connection with consumers.
Meanwhile, across the ocean, DailyCo is making waves in the food and beverage sector. The Indonesian company has acquired Waku, a B2B catering and canteen management service. This acquisition positions DailyCo as a major player in a rapidly evolving market. The B2B catering landscape in Indonesia is a $62 billion opportunity, and DailyCo is poised to capitalize on this growth.
Waku, founded in 2017, has already made a name for itself, serving over 10 million meals annually with a staggering 98% repeat order rate. Its extensive menu, featuring over 15,000 options, caters to diverse dietary needs, making it a go-to choice for corporate and governmental clients. With this acquisition, DailyCo is not just expanding its portfolio; it’s enhancing its operational capabilities.
Anthony Gunawan, Waku’s founder, will step into the role of Chief HR Officer at DailyCo. This move signals a commitment to harnessing human capital effectively. By integrating Waku’s expertise, DailyCo aims to streamline operations across its catering network, improving procurement and supply chain processes. This strategic alignment is crucial in a market that demands efficiency and innovation.
Both Valvoline and DailyCo are responding to the changing tides in their respective industries. Valvoline’s partnership with FIFA reflects a broader trend of brands seeking to align with global events that capture public attention. Sports sponsorships are not just about visibility; they are about building emotional connections with consumers. Valvoline’s message of performance and possibility resonates well with the ethos of the World Cup, where dreams are realized on the field.
On the other hand, DailyCo’s acquisition of Waku is a testament to the growing importance of institutional catering in Indonesia. As workplaces evolve, so do dining needs. The demand for convenient, high-quality meal solutions is on the rise. DailyCo’s strategy to enhance its service offerings through Waku is a smart move, positioning it to meet this demand head-on.
Both companies are also navigating the complexities of their respective markets. Valvoline faces the challenge of standing out in a crowded automotive sector, while DailyCo must contend with the intricacies of food service logistics. However, both are equipped with the tools to succeed. Valvoline’s legacy of innovation and DailyCo’s commitment to operational excellence provide a solid foundation for future growth.
As the FIFA World Cup approaches, Valvoline will be in the spotlight, showcasing its products and engaging with fans. This is a chance to not only promote its brand but also to connect with a global audience. The excitement surrounding the tournament will undoubtedly amplify Valvoline’s message, making it a memorable chapter in its history.
Similarly, DailyCo’s acquisition of Waku opens new doors. The partnership with the Ministry of Religious Affairs to provide meals for Hajj pilgrims is a significant milestone. It demonstrates DailyCo’s ability to handle large-scale contracts, a crucial factor in establishing credibility in the institutional catering market.
In conclusion, Valvoline and DailyCo are both on the move, each carving out a path in their respective industries. Valvoline’s sponsorship of the FIFA World Cup 26 is a bold step into the world of sports, while DailyCo’s acquisition of Waku positions it as a leader in the Indonesian food service market. Both companies are embracing change, leveraging partnerships to fuel growth and innovation. As they navigate the future, their strategies will undoubtedly serve as a blueprint for success in an ever-evolving landscape.