Truecaller Masthead: A Game Changer in Mobile Advertising
May 23, 2025, 6:08 pm
Location: India, Maharashtra, Mumbai
Employees: 10001+
Founded date: 1897
Total raised: $120.07K
In the bustling world of mobile advertising, Truecaller has just thrown a game-changing play. The company has launched the Truecaller Masthead, a fresh ad format that places brands front and center on the primary caller ID screen. This is not just another ad space; it’s a golden opportunity for brands to capture attention when users are most engaged.
Imagine this: over a billion times a day, people glance at their phones to see who’s calling. In that fleeting moment, brands can now make their mark. The Masthead offers a clean, clutter-free canvas, ensuring that advertisers have a 100% share of voice. No distractions. Just pure visibility.
Truecaller has built its reputation on trust and safety. The Masthead extends this philosophy to brands, providing a high-visibility touchpoint that resonates with users. It’s like a spotlight on a stage, illuminating the message without the noise of competing ads. This format adapts to a brand’s unique voice, whether through bold displays, dynamic GIFs, or rich HTML creatives.
As consumers become harder to reach, the Masthead presents a rare opportunity. It’s a moment of true focus, embedded in daily habits. Brands can now connect with users in a way that feels organic and relevant. The advanced targeting capabilities enhance this connection, tapping into demographics, geography, and first-party insights. It’s precision advertising at scale.
The launch comes at a time when traditional ad formats are losing their grip. Attention spans are shrinking, and ad fatigue is on the rise. Truecaller Masthead offers a timely alternative. It’s not just about impressions; it’s about relevance and engagement. Brands can cut through the noise and be seen where it truly matters.
The beta phase has already shown promising results. Leading brands like Amazon Prime and Havells have tested the waters, achieving impressive viewability rates. Some campaigns have even reached a staggering 90% viewability. This is not just a trend; it’s a testament to the effectiveness of the Masthead format.
Havells India has already seen the benefits. Their innovative Caller ID campaign with Truecaller Ads has significantly boosted brand visibility. The ability to reach 11 million unique users in their target segments has exceeded expectations. This partnership has opened a new avenue for connecting with audiences in a highly visible way.
Truecaller’s user base is vast, with over 450 million active users. The platform has identified and blocked close to 56 billion unwanted calls in 2024 alone. This level of trust is invaluable for brands looking to make an impact. Truecaller Ads serves 5 billion impressions daily, trusted by over 10,000 brands.
The Masthead is not just a new ad format; it’s a strategic move in the ever-evolving landscape of mobile advertising. It’s about creating meaningful connections in a world where attention is a scarce resource. Brands that embrace this opportunity will find themselves at the forefront of mobile attention.
In a world filled with distractions, Truecaller Masthead is a beacon. It’s a call to action for brands to step into the spotlight. The potential for engagement is immense. As the advertising landscape continues to shift, those who adapt will thrive.
Truecaller has positioned itself as a leader in mobile communication. The Masthead is a natural extension of this leadership. It’s about bringing clarity and efficiency to advertising, just as Truecaller has done with communication.
As brands navigate the complexities of reaching consumers, the Masthead offers a clear path. It’s a chance to tell stories that resonate, to connect in a meaningful way. The future of mobile advertising is here, and it’s bright.
In conclusion, Truecaller Masthead is more than just an ad format. It’s a revolution in how brands engage with consumers. It’s a moment of undivided attention, a clean slate for storytelling. For brands ready to seize the moment, this is the call they’ve been waiting for. The stage is set, and the spotlight is on. Will you take the call?
Imagine this: over a billion times a day, people glance at their phones to see who’s calling. In that fleeting moment, brands can now make their mark. The Masthead offers a clean, clutter-free canvas, ensuring that advertisers have a 100% share of voice. No distractions. Just pure visibility.
Truecaller has built its reputation on trust and safety. The Masthead extends this philosophy to brands, providing a high-visibility touchpoint that resonates with users. It’s like a spotlight on a stage, illuminating the message without the noise of competing ads. This format adapts to a brand’s unique voice, whether through bold displays, dynamic GIFs, or rich HTML creatives.
As consumers become harder to reach, the Masthead presents a rare opportunity. It’s a moment of true focus, embedded in daily habits. Brands can now connect with users in a way that feels organic and relevant. The advanced targeting capabilities enhance this connection, tapping into demographics, geography, and first-party insights. It’s precision advertising at scale.
The launch comes at a time when traditional ad formats are losing their grip. Attention spans are shrinking, and ad fatigue is on the rise. Truecaller Masthead offers a timely alternative. It’s not just about impressions; it’s about relevance and engagement. Brands can cut through the noise and be seen where it truly matters.
The beta phase has already shown promising results. Leading brands like Amazon Prime and Havells have tested the waters, achieving impressive viewability rates. Some campaigns have even reached a staggering 90% viewability. This is not just a trend; it’s a testament to the effectiveness of the Masthead format.
Havells India has already seen the benefits. Their innovative Caller ID campaign with Truecaller Ads has significantly boosted brand visibility. The ability to reach 11 million unique users in their target segments has exceeded expectations. This partnership has opened a new avenue for connecting with audiences in a highly visible way.
Truecaller’s user base is vast, with over 450 million active users. The platform has identified and blocked close to 56 billion unwanted calls in 2024 alone. This level of trust is invaluable for brands looking to make an impact. Truecaller Ads serves 5 billion impressions daily, trusted by over 10,000 brands.
The Masthead is not just a new ad format; it’s a strategic move in the ever-evolving landscape of mobile advertising. It’s about creating meaningful connections in a world where attention is a scarce resource. Brands that embrace this opportunity will find themselves at the forefront of mobile attention.
In a world filled with distractions, Truecaller Masthead is a beacon. It’s a call to action for brands to step into the spotlight. The potential for engagement is immense. As the advertising landscape continues to shift, those who adapt will thrive.
Truecaller has positioned itself as a leader in mobile communication. The Masthead is a natural extension of this leadership. It’s about bringing clarity and efficiency to advertising, just as Truecaller has done with communication.
As brands navigate the complexities of reaching consumers, the Masthead offers a clear path. It’s a chance to tell stories that resonate, to connect in a meaningful way. The future of mobile advertising is here, and it’s bright.
In conclusion, Truecaller Masthead is more than just an ad format. It’s a revolution in how brands engage with consumers. It’s a moment of undivided attention, a clean slate for storytelling. For brands ready to seize the moment, this is the call they’ve been waiting for. The stage is set, and the spotlight is on. Will you take the call?