The Rise of Themed Experiences: Japan's New Adventure Park and Retail Revolution
May 22, 2025, 7:04 am
In the heart of Japan's tourism boom, a new adventure park is set to launch on the picturesque island of Okinawa. Junglia, a sprawling 60-hectare nature park, is poised to capture the imagination of both locals and international visitors. With over 20 attractions, including a hot air balloon ride and a thrilling "Dinosaur Safari," it aims to be more than just a park; it seeks to be a gateway to Asia's vibrant tourism market.
The park, which is the brainchild of Tsuyoshi Morioka, CEO of Katana, represents a significant investment of ¥70 billion (approximately $634 million). Morioka is no stranger to the theme park industry. He previously revitalized Universal Studios Japan by introducing popular attractions based on the Harry Potter franchise. Now, he hopes to replicate that success with Junglia.
Japan is experiencing a tourism renaissance. The weak yen has made the country an attractive destination, with overseas visitors surging by 47% last year, reaching a record 36.9 million. This influx has translated into a staggering ¥8.1 trillion in spending, making tourism Japan's second-largest export sector after automobiles. The appetite for unique experiences is palpable, and Junglia aims to tap into this growing market.
However, the road ahead is not without challenges. The chairman of the Amusement Park Society of Japan has expressed skepticism about Junglia's long-term viability. With a daily pass costing ¥6,930 for locals and ¥8,800 for international visitors, the park's pricing may deter some potential guests. Moreover, the presence of other nature adventure parks in Japan could dilute its appeal.
Yet, Morioka remains optimistic. He envisions a future where smaller, cost-effective attractions can be replicated across Asia, targeting markets like Taiwan and Indonesia. His ambition is to carve out a niche in the global theme park landscape, providing a third option alongside giants like Disney and Universal Studios. By focusing on Japanese anime and unique cultural experiences, he hopes to create a distinct identity for his parks.
Meanwhile, across the sea in Singapore, a different kind of experience is unfolding. OH!SOME, a trendy retail brand, has opened its first store at Suntec City Mall. This retail haven is not just a store; it's a journey through a world of anime collectibles, Disney magic, and DIY inspiration. OH!SOME is designed for modern shoppers who crave creativity and convenience.
The store features four themed zones, each carefully curated to cater to diverse interests. The Anime Collectibles Zone is a treasure trove for fans, offering merchandise from popular titles like "Jujutsu Kaisen" and "Attack on Titan." The Travel Zone simplifies packing with must-have essentials, while the Gifting Zone provides unique presents for every occasion. Lastly, the DIY Zone invites creativity, showcasing materials and kits from top brands across Asia.
This innovative approach to retail transforms shopping into an adventure. OH!SOME encourages leisurely browsing, allowing customers to explore at their own pace. It’s a breath of fresh air in a world where shopping often feels rushed and transactional. The store's design promotes discovery, making it a must-visit destination for locals and tourists alike.
With over 110 stores worldwide, OH!SOME is quickly establishing itself as a go-to brand for high-quality lifestyle products. The opening of its Singapore location marks a significant milestone, with plans for a second store already in the works. This expansion reflects the brand's commitment to bringing unique shopping experiences to new markets.
Both Junglia and OH!SOME illustrate a broader trend in consumer behavior. Today's shoppers seek experiences that resonate on a personal level. They want more than just products; they crave stories, connections, and memories. Whether it's an adrenaline-pumping adventure in a theme park or a leisurely stroll through a thoughtfully designed retail space, the emphasis is on engagement.
As Japan's tourism industry continues to flourish, the success of Junglia will depend on its ability to create memorable experiences that stand out in a crowded market. Similarly, OH!SOME's innovative retail concept will need to maintain its momentum to capture the hearts of consumers in Singapore and beyond.
In conclusion, the rise of themed experiences, whether in the form of adventure parks or immersive retail spaces, reflects a shift in how people engage with leisure and shopping. As these two ventures unfold, they will undoubtedly shape the landscape of entertainment and retail in Asia. The future is bright for those willing to innovate and adapt to the ever-changing desires of consumers. The journey has just begun, and the possibilities are endless.
The park, which is the brainchild of Tsuyoshi Morioka, CEO of Katana, represents a significant investment of ¥70 billion (approximately $634 million). Morioka is no stranger to the theme park industry. He previously revitalized Universal Studios Japan by introducing popular attractions based on the Harry Potter franchise. Now, he hopes to replicate that success with Junglia.
Japan is experiencing a tourism renaissance. The weak yen has made the country an attractive destination, with overseas visitors surging by 47% last year, reaching a record 36.9 million. This influx has translated into a staggering ¥8.1 trillion in spending, making tourism Japan's second-largest export sector after automobiles. The appetite for unique experiences is palpable, and Junglia aims to tap into this growing market.
However, the road ahead is not without challenges. The chairman of the Amusement Park Society of Japan has expressed skepticism about Junglia's long-term viability. With a daily pass costing ¥6,930 for locals and ¥8,800 for international visitors, the park's pricing may deter some potential guests. Moreover, the presence of other nature adventure parks in Japan could dilute its appeal.
Yet, Morioka remains optimistic. He envisions a future where smaller, cost-effective attractions can be replicated across Asia, targeting markets like Taiwan and Indonesia. His ambition is to carve out a niche in the global theme park landscape, providing a third option alongside giants like Disney and Universal Studios. By focusing on Japanese anime and unique cultural experiences, he hopes to create a distinct identity for his parks.
Meanwhile, across the sea in Singapore, a different kind of experience is unfolding. OH!SOME, a trendy retail brand, has opened its first store at Suntec City Mall. This retail haven is not just a store; it's a journey through a world of anime collectibles, Disney magic, and DIY inspiration. OH!SOME is designed for modern shoppers who crave creativity and convenience.
The store features four themed zones, each carefully curated to cater to diverse interests. The Anime Collectibles Zone is a treasure trove for fans, offering merchandise from popular titles like "Jujutsu Kaisen" and "Attack on Titan." The Travel Zone simplifies packing with must-have essentials, while the Gifting Zone provides unique presents for every occasion. Lastly, the DIY Zone invites creativity, showcasing materials and kits from top brands across Asia.
This innovative approach to retail transforms shopping into an adventure. OH!SOME encourages leisurely browsing, allowing customers to explore at their own pace. It’s a breath of fresh air in a world where shopping often feels rushed and transactional. The store's design promotes discovery, making it a must-visit destination for locals and tourists alike.
With over 110 stores worldwide, OH!SOME is quickly establishing itself as a go-to brand for high-quality lifestyle products. The opening of its Singapore location marks a significant milestone, with plans for a second store already in the works. This expansion reflects the brand's commitment to bringing unique shopping experiences to new markets.
Both Junglia and OH!SOME illustrate a broader trend in consumer behavior. Today's shoppers seek experiences that resonate on a personal level. They want more than just products; they crave stories, connections, and memories. Whether it's an adrenaline-pumping adventure in a theme park or a leisurely stroll through a thoughtfully designed retail space, the emphasis is on engagement.
As Japan's tourism industry continues to flourish, the success of Junglia will depend on its ability to create memorable experiences that stand out in a crowded market. Similarly, OH!SOME's innovative retail concept will need to maintain its momentum to capture the hearts of consumers in Singapore and beyond.
In conclusion, the rise of themed experiences, whether in the form of adventure parks or immersive retail spaces, reflects a shift in how people engage with leisure and shopping. As these two ventures unfold, they will undoubtedly shape the landscape of entertainment and retail in Asia. The future is bright for those willing to innovate and adapt to the ever-changing desires of consumers. The journey has just begun, and the possibilities are endless.