The Cloud Revolution: How Genesys and Google Are Shaping the Future of Customer Experience

May 19, 2025, 9:51 pm
Confluent
Confluent
BuildingBusinessDataEnterpriseEventITLEDPlatformSoftwareStreaming
Location: United States, California, Mountain View
Employees: 1001-5000
Founded date: 2014
Total raised: $1.41B
In the fast-paced world of technology, change is the only constant. Two giants, Genesys and Google, are at the forefront of this transformation, each carving out a niche in the cloud landscape. Their recent moves signal a shift in how businesses engage with customers and leverage technology for growth.

Genesys, a leader in AI-Powered Experience Orchestration, recently announced key leadership appointments in the Asia Pacific (APAC) region. This strategic maneuver aims to accelerate the adoption of its cloud platform and enhance customer experiences. Mao Gen Foo, DongWook Kim, and Maya Rashed are the new faces steering this ship. Each brings a wealth of experience, ready to navigate the diverse and dynamic waters of APAC.

Mao Gen Foo steps in as Vice President of Sales for Asia. With nearly three decades of experience, he’s a seasoned captain. His mission? To empower teams and drive revenue growth across key markets. He understands that in a region marked by rapid digital transformation, businesses need more than just technology; they need a partner who can guide them through the storm.

DongWook Kim takes the helm as Country Manager for Korea. His expertise in cloud platforms and data analytics will be crucial. He recognizes that Korean enterprises are hungry for innovation. By aligning with local business needs, he aims to deepen Genesys's market presence. It’s about more than just sales; it’s about building relationships and trust.

Maya Rashed, now Senior Director of APJ Marketing, brings her B2B technology marketing prowess to the table. Her focus is on creating scalable marketing programs that resonate with customers. In a region as diverse as APAC, understanding customer needs is paramount. Rashed’s strategy is to elevate engagement at every touchpoint, ensuring that customers feel valued and understood.

These appointments are not just about filling roles; they represent a significant investment in talent. Genesys is committed to enhancing its impact in APAC, where the demand for cloud solutions is surging. The company reported a 30% year-over-year growth in users, with over 1,400 customers now relying on its cloud services. This momentum is a testament to the effectiveness of its AI-driven approach.

Meanwhile, Google is making waves in the cloud marketplace. The tech giant recently unveiled a new economic model aimed at boosting value for partners and customers alike. The Cloud Marketplace is evolving into a growth engine, simplifying purchases and enhancing incentives. This shift is not just a tweak; it’s a complete overhaul designed to align with the needs of its partners.

Google’s new variable revenue share model is a game changer. It allows partners to earn between 1.5% and 3% based on deal specifics. This flexibility encourages partners to engage more deeply with the platform. Companies like Confluent are already seeing the benefits, as the new model aligns their go-to-market strategies with Google’s vision.

Additionally, Google is introducing a 100% commit drawdown for qualifying software purchases. This change simplifies the purchasing process, making it easier for customers to engage with channel partners. It’s a win-win, as it allows customers to maximize their commitments while providing partners with a clearer path to revenue.

The introduction of a Marketplace Customer Credit Program further enhances the value proposition. Customers can earn up to 3% in Google Cloud credits on their first purchase of eligible products. This incentive is designed to attract new customers and accelerate deal closures. It’s a strategic move that positions Google as a partner in growth, not just a service provider.

Both Genesys and Google are responding to a rapidly changing landscape. The shift towards automation and AI is undeniable. In APAC, there’s been a staggering 120% increase in AI chatbot sessions and a 250% surge in AI voicebot minutes. Businesses are embracing these technologies to enhance customer interactions and streamline operations.

As Genesys strengthens its regional footprint, it’s also investing in infrastructure. With over 1,500 employees in APAC, the company is poised to meet the growing demand for cloud services. Its presence in multiple AWS regions ensures that businesses can comply with data privacy regulations while leveraging cutting-edge technology.

In this cloud revolution, customer experience is king. Both Genesys and Google understand that technology is only as good as the experiences it creates. By focusing on empathy and outcome-driven solutions, they are redefining what it means to connect with customers.

The future is bright for businesses willing to embrace these changes. With leaders like Mao Gen Foo, DongWook Kim, and Maya Rashed at the helm of Genesys, and Google’s innovative marketplace strategies, the path forward is clear. It’s a journey marked by collaboration, innovation, and a relentless pursuit of excellence.

In conclusion, the cloud landscape is evolving. Genesys and Google are not just participants; they are pioneers. Their strategies reflect a deep understanding of market dynamics and customer needs. As they continue to innovate, businesses must adapt and seize the opportunities presented by these technological advancements. The cloud is not just a destination; it’s a journey, and the future is now.