7UP and Pepsi: Refreshing the World with Innovation and Legacy
May 19, 2025, 9:39 pm
Location: United States, New York, Town of Harrison
Employees: 10001+
Founded date: 1998
Total raised: $600K
In a world where brands fight for attention, 7UP and Pepsi are making waves. They are not just selling drinks; they are crafting experiences. Their latest campaigns, "Super Duper Refresher" and "Refresh the Game," showcase how these iconic brands are redefining refreshment and sports culture.
7UP's "Super Duper Refresher" is a bold leap into the future. It’s not just a drink; it’s a sensory experience. Imagine the perfect fusion of flavor, fizz, and chill. This new global platform is designed to quench thirst in ways that resonate deeply with consumers. It’s about more than just hydration; it’s about feeling alive with every sip.
The campaign is grounded in research. 7UP has tapped into consumer insights to understand what refreshment truly means. The result? A multi-sensory approach that enhances the drinking experience. The introduction of a music logo, or MOGO, adds an auditory layer to the brand. It’s a catchy tune that sticks in your mind, much like the taste of a cold 7UP on a hot day.
This campaign is rolling out globally, but it’s not a one-size-fits-all approach. In markets like India, Pakistan, and Egypt, 7UP is weaving local culture into its narrative. Humor and colloquialism blend seamlessly with the brand story, making it relatable and engaging. It’s a refreshing twist that captures the essence of each region.
New product launches are at the heart of this initiative. The 7UP Extra Fizz range is already making waves in Egypt and the UAE, with plans for Saudi Arabia. This range emphasizes fizz, a key element of refreshment. Meanwhile, 7UP Mint Lemonade in Pakistan offers a crisp, minty twist, while the UK welcomes 7UP Pink Lemonade, a vibrant blend of lemon-lime and raspberry. Each flavor is a testament to 7UP’s commitment to innovation.
In Dubai, the brand took its campaign to the next level with a unique activation at Kite Beach. The 7UP Mixology Tower became a hub of refreshment, featuring icy plunge pools and a cocktail-shaker-shaped water sprinkler. It was an immersive experience that left participants feeling rejuvenated.
On the other hand, Pepsi is tackling the world of sports with its "Refresh the Game" campaign. This initiative unites football legends across generations, blending the past with the present. It’s a celebration of football culture, showcasing the sport’s most iconic figures alongside today’s rising stars.
The campaign features superstars like Alexia Putellas and David Beckham, bridging the gap between eras. It’s a nostalgic journey that pays homage to Pepsi’s rich history in football advertising. The film transports viewers through memorable moments, from Pelé’s debut to Beckham’s wild west standoff. Each scene is a reminder of the joy and excitement that football brings.
Women’s football is at the forefront of this campaign. With record-breaking viewership and participation, Pepsi is committed to elevating the women’s game. The lineup of female footballers is not just impressive; it’s groundbreaking. These athletes are rewriting the rules and shattering stereotypes, proving that the future of football is bright.
The film opens with a press conference featuring today’s stars, who are then transported to iconic scenes from the past. This clever narrative device not only engages viewers but also inspires young athletes. It shows them that greatness is achievable, regardless of gender or background.
Pepsi’s commitment to women’s football extends beyond this campaign. The brand has pledged to support UEFA Women’s Football until 2030, a groundbreaking investment that reflects its confidence in the sport’s future. This long-term vision is about more than just marketing; it’s about driving real change in the industry.
Both 7UP and Pepsi are tapping into the emotional connections that consumers have with their products. They are not just beverages; they are part of cultural moments. Whether it’s a refreshing sip on a hot day or the thrill of watching a football match, these brands are there, enhancing the experience.
In a crowded marketplace, standing out is crucial. 7UP and Pepsi are doing just that by focusing on innovation and cultural relevance. They are not afraid to push boundaries, whether through new flavors or by championing underrepresented voices in sports.
As these campaigns unfold, they remind us of the power of refreshment and the joy of sports. They are more than just marketing strategies; they are movements that resonate with consumers on a deeper level. In a world that often feels chaotic, 7UP and Pepsi are offering a refreshing escape.
In conclusion, the "Super Duper Refresher" and "Refresh the Game" campaigns are more than just promotional efforts. They are a celebration of life, culture, and the human spirit. As 7UP and Pepsi continue to innovate and inspire, they remind us that refreshment is not just about quenching thirst; it’s about creating memorable experiences that last a lifetime.
7UP's "Super Duper Refresher" is a bold leap into the future. It’s not just a drink; it’s a sensory experience. Imagine the perfect fusion of flavor, fizz, and chill. This new global platform is designed to quench thirst in ways that resonate deeply with consumers. It’s about more than just hydration; it’s about feeling alive with every sip.
The campaign is grounded in research. 7UP has tapped into consumer insights to understand what refreshment truly means. The result? A multi-sensory approach that enhances the drinking experience. The introduction of a music logo, or MOGO, adds an auditory layer to the brand. It’s a catchy tune that sticks in your mind, much like the taste of a cold 7UP on a hot day.
This campaign is rolling out globally, but it’s not a one-size-fits-all approach. In markets like India, Pakistan, and Egypt, 7UP is weaving local culture into its narrative. Humor and colloquialism blend seamlessly with the brand story, making it relatable and engaging. It’s a refreshing twist that captures the essence of each region.
New product launches are at the heart of this initiative. The 7UP Extra Fizz range is already making waves in Egypt and the UAE, with plans for Saudi Arabia. This range emphasizes fizz, a key element of refreshment. Meanwhile, 7UP Mint Lemonade in Pakistan offers a crisp, minty twist, while the UK welcomes 7UP Pink Lemonade, a vibrant blend of lemon-lime and raspberry. Each flavor is a testament to 7UP’s commitment to innovation.
In Dubai, the brand took its campaign to the next level with a unique activation at Kite Beach. The 7UP Mixology Tower became a hub of refreshment, featuring icy plunge pools and a cocktail-shaker-shaped water sprinkler. It was an immersive experience that left participants feeling rejuvenated.
On the other hand, Pepsi is tackling the world of sports with its "Refresh the Game" campaign. This initiative unites football legends across generations, blending the past with the present. It’s a celebration of football culture, showcasing the sport’s most iconic figures alongside today’s rising stars.
The campaign features superstars like Alexia Putellas and David Beckham, bridging the gap between eras. It’s a nostalgic journey that pays homage to Pepsi’s rich history in football advertising. The film transports viewers through memorable moments, from Pelé’s debut to Beckham’s wild west standoff. Each scene is a reminder of the joy and excitement that football brings.
Women’s football is at the forefront of this campaign. With record-breaking viewership and participation, Pepsi is committed to elevating the women’s game. The lineup of female footballers is not just impressive; it’s groundbreaking. These athletes are rewriting the rules and shattering stereotypes, proving that the future of football is bright.
The film opens with a press conference featuring today’s stars, who are then transported to iconic scenes from the past. This clever narrative device not only engages viewers but also inspires young athletes. It shows them that greatness is achievable, regardless of gender or background.
Pepsi’s commitment to women’s football extends beyond this campaign. The brand has pledged to support UEFA Women’s Football until 2030, a groundbreaking investment that reflects its confidence in the sport’s future. This long-term vision is about more than just marketing; it’s about driving real change in the industry.
Both 7UP and Pepsi are tapping into the emotional connections that consumers have with their products. They are not just beverages; they are part of cultural moments. Whether it’s a refreshing sip on a hot day or the thrill of watching a football match, these brands are there, enhancing the experience.
In a crowded marketplace, standing out is crucial. 7UP and Pepsi are doing just that by focusing on innovation and cultural relevance. They are not afraid to push boundaries, whether through new flavors or by championing underrepresented voices in sports.
As these campaigns unfold, they remind us of the power of refreshment and the joy of sports. They are more than just marketing strategies; they are movements that resonate with consumers on a deeper level. In a world that often feels chaotic, 7UP and Pepsi are offering a refreshing escape.
In conclusion, the "Super Duper Refresher" and "Refresh the Game" campaigns are more than just promotional efforts. They are a celebration of life, culture, and the human spirit. As 7UP and Pepsi continue to innovate and inspire, they remind us that refreshment is not just about quenching thirst; it’s about creating memorable experiences that last a lifetime.