The Future of Retail Media: Navigating New Waters with Koddi and Follett
May 18, 2025, 4:08 pm
In the ever-evolving landscape of retail media, partnerships are the lifeblood of innovation. Recently, Koddi, a titan in retail and commerce media technology, joined forces with Follett Higher Education, the largest campus retailer in North America. This collaboration aims to redefine the online shopping experience for students and faculty alike.
Imagine a bustling campus bookstore. It’s not just a place to buy textbooks; it’s a hub of activity, a crossroads for students, faculty, and fans. Follett understands this dynamic. They recognize that the traditional bookstore must evolve. With Koddi’s technology, they are transforming the online campus store into a personalized shopping experience.
Koddi’s tools are like a compass for retailers. They guide brands through the fog of online merchandising. With automated optimization and targeted advertising, Koddi helps retailers connect with their audience. This partnership is about more than just selling products; it’s about creating a tailored experience.
The need for customization is paramount. Students want relevant content. They crave a shopping experience that speaks to their needs. Follett’s Chief Merchandising Officer emphasizes this shift. The campus store must cater to the modern shopper. It’s not just about convenience; it’s about connection.
Koddi’s technology delivers localized product placements. It’s like having a personal shopper who knows your preferences. By harnessing first-party data, retailers can engage shoppers with personalized recommendations. This approach enhances discovery and drives meaningful engagement.
Retail media is no longer a luxury; it’s a necessity. As the digital advertising landscape grows, so does the complexity of buying media. A recent survey by Koddi reveals that many brands and agencies feel overwhelmed. They see retail media as a goldmine, yet the buying process can be a labyrinth.
The survey highlights a critical insight: 79% of respondents believe brands need to consolidate their retail media partners. Fragmentation is a barrier to growth. Advertisers want a streamlined experience. They want to navigate the retail media landscape with ease.
Koddi’s findings show that 61% of respondents find buying retail media challenging. This pain point is a call to action. Advertisers are ready to shift their budgets. They just need the right tools. A staggering 96% of brands and agencies are open to buying on-site retail media through Demand-Side Platforms (DSPs).
Imagine a world where advertisers can easily access retail media inventory. This is the future Koddi envisions. By enabling DSP access, retailers can simplify the buying process. They can invite deeper investment from advertisers. This approach not only drives revenue but also future-proofs their media businesses.
The benefits of DSP access are clear. Eight in ten respondents agree that it would be easier to shift budgets to DSP-enabled retailers. This shift could unlock incremental demand. It’s a win-win for both retailers and advertisers.
Koddi’s co-founder emphasizes the balance between control and accessibility. Retailers must protect their inventory while inviting investment. This delicate dance is crucial in a world where interoperability is key.
The partnership between Koddi and Follett is a beacon of hope in the retail media landscape. It signals a shift towards a more personalized, efficient shopping experience. As the digital marketplace continues to grow, the need for innovation becomes more pressing.
Retailers must adapt or risk being left behind. The traditional models are crumbling. The future lies in partnerships that leverage technology to enhance the consumer experience.
Koddi’s expertise in commerce media is paving the way for this transformation. Their tools empower retailers to engage with shoppers in a meaningful way. This is not just about selling products; it’s about building relationships.
As we look ahead, the retail media landscape will continue to evolve. The collaboration between Koddi and Follett is just the beginning. It’s a glimpse into a future where shopping is seamless, personalized, and engaging.
In conclusion, the partnership between Koddi and Follett Higher Education is a game-changer. It highlights the importance of innovation in retail media. As brands and agencies seek to navigate the complexities of digital advertising, streamlined access to retail media will be crucial.
The future is bright for those willing to embrace change. Retailers must adapt to the new normal. With the right tools and partnerships, they can thrive in this dynamic landscape. The journey has just begun, and the possibilities are endless.
Imagine a bustling campus bookstore. It’s not just a place to buy textbooks; it’s a hub of activity, a crossroads for students, faculty, and fans. Follett understands this dynamic. They recognize that the traditional bookstore must evolve. With Koddi’s technology, they are transforming the online campus store into a personalized shopping experience.
Koddi’s tools are like a compass for retailers. They guide brands through the fog of online merchandising. With automated optimization and targeted advertising, Koddi helps retailers connect with their audience. This partnership is about more than just selling products; it’s about creating a tailored experience.
The need for customization is paramount. Students want relevant content. They crave a shopping experience that speaks to their needs. Follett’s Chief Merchandising Officer emphasizes this shift. The campus store must cater to the modern shopper. It’s not just about convenience; it’s about connection.
Koddi’s technology delivers localized product placements. It’s like having a personal shopper who knows your preferences. By harnessing first-party data, retailers can engage shoppers with personalized recommendations. This approach enhances discovery and drives meaningful engagement.
Retail media is no longer a luxury; it’s a necessity. As the digital advertising landscape grows, so does the complexity of buying media. A recent survey by Koddi reveals that many brands and agencies feel overwhelmed. They see retail media as a goldmine, yet the buying process can be a labyrinth.
The survey highlights a critical insight: 79% of respondents believe brands need to consolidate their retail media partners. Fragmentation is a barrier to growth. Advertisers want a streamlined experience. They want to navigate the retail media landscape with ease.
Koddi’s findings show that 61% of respondents find buying retail media challenging. This pain point is a call to action. Advertisers are ready to shift their budgets. They just need the right tools. A staggering 96% of brands and agencies are open to buying on-site retail media through Demand-Side Platforms (DSPs).
Imagine a world where advertisers can easily access retail media inventory. This is the future Koddi envisions. By enabling DSP access, retailers can simplify the buying process. They can invite deeper investment from advertisers. This approach not only drives revenue but also future-proofs their media businesses.
The benefits of DSP access are clear. Eight in ten respondents agree that it would be easier to shift budgets to DSP-enabled retailers. This shift could unlock incremental demand. It’s a win-win for both retailers and advertisers.
Koddi’s co-founder emphasizes the balance between control and accessibility. Retailers must protect their inventory while inviting investment. This delicate dance is crucial in a world where interoperability is key.
The partnership between Koddi and Follett is a beacon of hope in the retail media landscape. It signals a shift towards a more personalized, efficient shopping experience. As the digital marketplace continues to grow, the need for innovation becomes more pressing.
Retailers must adapt or risk being left behind. The traditional models are crumbling. The future lies in partnerships that leverage technology to enhance the consumer experience.
Koddi’s expertise in commerce media is paving the way for this transformation. Their tools empower retailers to engage with shoppers in a meaningful way. This is not just about selling products; it’s about building relationships.
As we look ahead, the retail media landscape will continue to evolve. The collaboration between Koddi and Follett is just the beginning. It’s a glimpse into a future where shopping is seamless, personalized, and engaging.
In conclusion, the partnership between Koddi and Follett Higher Education is a game-changer. It highlights the importance of innovation in retail media. As brands and agencies seek to navigate the complexities of digital advertising, streamlined access to retail media will be crucial.
The future is bright for those willing to embrace change. Retailers must adapt to the new normal. With the right tools and partnerships, they can thrive in this dynamic landscape. The journey has just begun, and the possibilities are endless.