Navigating the iGaming Landscape: Build or Buy?

May 16, 2025, 11:18 pm
SOFTSWISS
SOFTSWISS
CryptoDevelopmentGamingIndustryOnlinePlatformProductSecurityServiceSoftware
Location: Curacao, Willemstad
Employees: 501-1000
Founded date: 2008
In the fast-paced world of iGaming, operators face a critical crossroads: build a proprietary platform or buy a third-party solution. This dilemma is akin to choosing between crafting a bespoke suit or purchasing one off the rack. Each option has its merits and pitfalls, and the decision can shape the future of an operator's business.

SOFTSWISS, a leading player in the iGaming software sector, has stepped into this arena with its latest release: the "iGaming Software: Build vs Buy Playbook." This comprehensive guide serves as a compass for operators, affiliates, and investors navigating the turbulent waters of platform development.

The playbook breaks down the costs and timelines associated with both paths. Building an in-house platform can be a hefty investment, requiring between 2.5 million to 5 million euros and a timeline stretching from 12 to 24 months. This is not just a financial commitment; it’s a long-term responsibility. Operators must maintain security, compliance, and continuous improvement. It’s like planting a tree that requires constant care and attention.

On the flip side, opting for a third-party B2B solution can drastically reduce the time to market. With an investment of 500,000 to 1 million euros, operators can launch within six months. This option offers a quick entry into the market but comes with its own set of challenges. Customization and scalability may be limited, akin to wearing a suit that fits well but lacks personal flair.

The hybrid approach is gaining traction. It’s a blend of both worlds, allowing operators to leverage vendor technology while adding custom features. This strategy appeals to ambitious brands eager to carve out a unique identity without breaking the bank. It’s like adding personal touches to a ready-made suit, making it truly one’s own.

The playbook emphasizes that compliance, scalability, and technical expertise are the pillars of long-term success. These factors are not just buzzwords; they are the lifeblood of a sustainable iGaming operation. Operators must weigh their options carefully, as the right choice can propel them forward, while the wrong one can lead to stagnation.

SOFTSWISS's playbook dives deep into the nuances of each option. It provides a detailed analysis of cost structures, timelines, and operational risks. It’s a treasure trove of actionable insights for those looking to launch an iGaming project. The guide also includes a salary index for key development roles, sample cost calculations, and operational checklists. This makes it an invaluable tool for strategic decision-making in 2025.

As the iGaming landscape evolves, operators must adapt. The playbook offers a roadmap for creating sustainable and profitable strategies. It’s a guide to navigating the shifting sands of the market, ensuring that operators can stand firm against the tides of change.

In addition to the playbook, SOFTSWISS is making waves by participating in SiGMA Asia 2025. This event, set to take place from June 1 to 4 in Manila, will gather 20,000 delegates from across the globe. It’s a melting pot of operators, affiliates, regulators, and decision-makers, all eager to explore the burgeoning Asian iGaming market.

The Asian market is a tapestry of potential and complexity. Countries like the Philippines and India are at the forefront of this growth. The Philippines is projected to experience an annual growth rate of 9.23% by 2033, solidifying its position as Asia’s second-largest gaming hub. Meanwhile, India, with its vast digital landscape and over 750 million internet users, is witnessing a surge in iGaming revenue, expected to grow at a CAGR of 8.1% through 2032.

These developments present a goldmine of opportunities for tech providers like SOFTSWISS. The demand for localized, scalable solutions is on the rise. Operators are seeking partners who can deliver reliable technology tailored to the unique needs of the region. SOFTSWISS is poised to meet this demand, ready to support operators in building strong and compliant iGaming projects.

At SiGMA Asia, SOFTSWISS will showcase its ecosystem of solutions. The team will be available at Stand 2116, eager to share insights and forge partnerships. This event is not just a showcase; it’s a chance to connect, collaborate, and innovate in a rapidly evolving market.

In conclusion, the decision to build or buy in the iGaming sector is not merely a financial calculation. It’s a strategic choice that can define an operator’s trajectory. The SOFTSWISS playbook provides the tools needed to make informed decisions. As the industry continues to grow and evolve, operators must remain agile, ready to adapt to new challenges and opportunities. The future of iGaming is bright, and those who navigate it wisely will reap the rewards.