The Rise of AI and Modern CMS: A Shift in Content Management Landscape
May 9, 2025, 5:16 am
Location: Austria, Upper Austria, Linz
Employees: 11-50
Founded date: 2015
Total raised: $137.11M
In the fast-paced world of digital content, the demand for innovation is like a roaring river, constantly carving new paths. Companies are feeling the pressure to adapt, and the traditional content management systems (CMS) are starting to show their age. A recent survey of 1,300 marketers and developers reveals a clear trend: businesses are hungry for AI-powered solutions that can streamline their content operations. The landscape is shifting, and those who cling to legacy systems may find themselves swept away.
The survey, conducted by Storyblok, highlights a critical juncture for brands. Nearly two-thirds of businesses juggle multiple CMS platforms, with many relying on outdated systems that hinder their ability to deliver content efficiently. This complexity creates bottlenecks, with 14% of companies reporting it takes over a day to publish approved content. In a world where speed is king, this is a glaring weakness.
The survey also underscores a growing appetite for AI-driven content creation. A staggering 44% of respondents believe CMS providers should prioritize this feature. This marks a significant increase from previous years, indicating a seismic shift in how companies view content management. As the digital landscape evolves, the need for improved content scaling, dynamic optimization, and collaboration tools has never been more pressing.
Visual editing is the crown jewel of CMS features, with 65% of users prioritizing it. This is followed closely by centralized content management and collaboration features. The message is clear: businesses want tools that empower their teams to create and manage content seamlessly. They are tired of the cumbersome processes that legacy systems impose.
The data paints a vivid picture of the challenges companies face. With 61% of teams using more than one CMS, it’s evident that many organizations lack confidence in a single platform’s ability to meet their diverse needs. This fragmentation is not just a nuisance; it’s a barrier to achieving omnichannel success. Companies are increasingly looking for modern solutions that can integrate with their existing tech stacks and provide the flexibility they crave.
As businesses pivot towards more agile content strategies, the demand for modern CMS solutions is on the rise. The report reveals that companies are exploring new systems to modernize their content operations. This shift is particularly crucial as businesses look to expand their content delivery to emerging platforms like AR/VR and voice-activated devices. The future is not just about traditional websites; it’s about reaching audiences wherever they are.
The financial implications of this shift are significant. An analysis of job listings shows that roles requiring legacy CMS skills pay considerably less than those focused on modern headless systems. For instance, marketers working with legacy systems earn an average of $54,625, while their counterparts in modern environments make $101,270—a staggering 85% increase. Developers see a similar trend, with legacy skills yielding $75,575 compared to $97,738 for modern skills. This disparity highlights the growing value of expertise in cutting-edge technologies.
The urgency for brands to rethink their CMS architecture is palpable. As one industry expert noted, the years 2025-2026 represent a critical pivot point. Companies that fail to adapt risk falling behind, unable to keep pace with competitors who embrace modern solutions. The shift to AI-powered search further emphasizes the need for structured and discoverable content. Brands must ensure their content is not just created but also easily found.
In this landscape, companies like Storyblok are leading the charge. As a headless CMS provider, Storyblok bridges the gap between developers and marketers, offering a platform that prioritizes flexibility and customization. Their approach allows content teams to manage components independently, ensuring seamless delivery across various platforms. With a recent $80 million funding round, Storyblok is poised to enhance its AI capabilities and expand its reach in the U.S. and Europe.
The rise of AI in content management is not just a trend; it’s a revolution. Businesses are recognizing that AI can automate mundane tasks, freeing up creative minds to focus on strategy and innovation. This shift is akin to upgrading from a horse-drawn carriage to a high-speed train. The speed, efficiency, and scalability that AI brings to content creation are game-changers.
As companies navigate this transition, they must also consider the implications for their workforce. The demand for new skills will reshape job roles and responsibilities. Organizations will need to invest in training and development to equip their teams with the tools they need to thrive in this new environment.
In conclusion, the content management landscape is undergoing a profound transformation. The demand for AI-powered solutions is rising, driven by the need for efficiency, scalability, and flexibility. Companies that cling to legacy systems risk being left behind as the industry shifts towards modern, headless CMS platforms. The future belongs to those who embrace change, harness the power of AI, and prioritize innovation. As the river of digital content continues to flow, only the agile will thrive.
The survey, conducted by Storyblok, highlights a critical juncture for brands. Nearly two-thirds of businesses juggle multiple CMS platforms, with many relying on outdated systems that hinder their ability to deliver content efficiently. This complexity creates bottlenecks, with 14% of companies reporting it takes over a day to publish approved content. In a world where speed is king, this is a glaring weakness.
The survey also underscores a growing appetite for AI-driven content creation. A staggering 44% of respondents believe CMS providers should prioritize this feature. This marks a significant increase from previous years, indicating a seismic shift in how companies view content management. As the digital landscape evolves, the need for improved content scaling, dynamic optimization, and collaboration tools has never been more pressing.
Visual editing is the crown jewel of CMS features, with 65% of users prioritizing it. This is followed closely by centralized content management and collaboration features. The message is clear: businesses want tools that empower their teams to create and manage content seamlessly. They are tired of the cumbersome processes that legacy systems impose.
The data paints a vivid picture of the challenges companies face. With 61% of teams using more than one CMS, it’s evident that many organizations lack confidence in a single platform’s ability to meet their diverse needs. This fragmentation is not just a nuisance; it’s a barrier to achieving omnichannel success. Companies are increasingly looking for modern solutions that can integrate with their existing tech stacks and provide the flexibility they crave.
As businesses pivot towards more agile content strategies, the demand for modern CMS solutions is on the rise. The report reveals that companies are exploring new systems to modernize their content operations. This shift is particularly crucial as businesses look to expand their content delivery to emerging platforms like AR/VR and voice-activated devices. The future is not just about traditional websites; it’s about reaching audiences wherever they are.
The financial implications of this shift are significant. An analysis of job listings shows that roles requiring legacy CMS skills pay considerably less than those focused on modern headless systems. For instance, marketers working with legacy systems earn an average of $54,625, while their counterparts in modern environments make $101,270—a staggering 85% increase. Developers see a similar trend, with legacy skills yielding $75,575 compared to $97,738 for modern skills. This disparity highlights the growing value of expertise in cutting-edge technologies.
The urgency for brands to rethink their CMS architecture is palpable. As one industry expert noted, the years 2025-2026 represent a critical pivot point. Companies that fail to adapt risk falling behind, unable to keep pace with competitors who embrace modern solutions. The shift to AI-powered search further emphasizes the need for structured and discoverable content. Brands must ensure their content is not just created but also easily found.
In this landscape, companies like Storyblok are leading the charge. As a headless CMS provider, Storyblok bridges the gap between developers and marketers, offering a platform that prioritizes flexibility and customization. Their approach allows content teams to manage components independently, ensuring seamless delivery across various platforms. With a recent $80 million funding round, Storyblok is poised to enhance its AI capabilities and expand its reach in the U.S. and Europe.
The rise of AI in content management is not just a trend; it’s a revolution. Businesses are recognizing that AI can automate mundane tasks, freeing up creative minds to focus on strategy and innovation. This shift is akin to upgrading from a horse-drawn carriage to a high-speed train. The speed, efficiency, and scalability that AI brings to content creation are game-changers.
As companies navigate this transition, they must also consider the implications for their workforce. The demand for new skills will reshape job roles and responsibilities. Organizations will need to invest in training and development to equip their teams with the tools they need to thrive in this new environment.
In conclusion, the content management landscape is undergoing a profound transformation. The demand for AI-powered solutions is rising, driven by the need for efficiency, scalability, and flexibility. Companies that cling to legacy systems risk being left behind as the industry shifts towards modern, headless CMS platforms. The future belongs to those who embrace change, harness the power of AI, and prioritize innovation. As the river of digital content continues to flow, only the agile will thrive.