The Rise of FinTech: Circula and 7Learnings Lead the Charge in DACH Investments

May 8, 2025, 5:16 am
Circula
Circula
AppCorporateEmployeeFinTechManagementSaaSServiceSoftwareTimeTravel
Location: Germany, Berlin
Employees: 51-200
Founded date: 2017
Total raised: $26.42M
In the bustling landscape of the DACH region, innovation is the lifeblood of the economy. Recent funding rounds reveal a vibrant ecosystem where startups are not just surviving but thriving. Circula and 7Learnings stand out as beacons of this growth, attracting significant investments that signal confidence in their business models and the future of financial technology.

Circula, a Berlin-based expense management company, recently secured €15 million in funding. This round was led by CIBC Innovation Banking, with notable participation from Capnamic Ventures, Alstin Capital, Peak, and Storm Ventures. Founded in 2018, Circula has carved a niche in simplifying expense processes for companies. Its AI-driven platform automates travel expenses, per diems, credit card transactions, and employee benefits. This is not just a tool; it’s a game-changer for over 150,000 employees across Europe, including giants like About You and DATEV.

The funding will fuel Circula's ambitions to expand operations and solidify its market position. The company aims to enhance its autonomous processes, making the CFO's office more efficient. With a total of €35 million raised to date, Circula is on a trajectory that suggests it will continue to dominate the expense management space.

Meanwhile, 7Learnings, another Berlin startup, has also made waves by securing €10 million in funding. This investment round was led by Acton Capital and High-Tech Gründerfonds (HTGF). Founded in 2019, 7Learnings offers a unique AI-powered pricing platform tailored for retailers and brands. The platform helps businesses optimize their pricing strategies, a crucial factor in today’s competitive market.

With clients like Westwing and Bonprix, 7Learnings has proven its value proposition. The company claims to operate profitably, a rarity in the startup world. This financial health, combined with the recent investment, positions 7Learnings as a formidable player in the pricing optimization arena.

The DACH region is witnessing a surge in fintech investments, reflecting a broader trend across Europe. Investors are increasingly drawn to startups that leverage technology to solve traditional problems. The success of Circula and 7Learnings exemplifies this shift. They are not just tech companies; they are redefining how businesses manage expenses and pricing.

The investment landscape is also seeing strategic mergers. Fincite, a wealth management software provider based in Frankfurt, has merged with Harvest, a Paris-based counterpart. This merger, backed by private equity investors TA Associates and Montagu, aims to create a European WealthTech champion. The combined entity will pursue strategic acquisitions, further consolidating its market presence. This move highlights a growing trend where companies seek synergies to enhance their competitive edge.

In addition to these significant investments and mergers, smaller players are also making their mark. Matchday Nutrition, a Berlin startup focused on supplements for football players, raised €1 million to expand its product line. This niche market demonstrates the diverse range of opportunities within the startup ecosystem.

OwnerChip, a Vienna-based startup, is venturing into the Web3 space with a focus on certifying art and luxury goods through blockchain technology. This innovative approach to asset verification reflects the increasing intersection of technology and traditional industries.

The DACH region's startup scene is vibrant and dynamic. Events like STARTUPLAND, scheduled for November 5, promise to showcase the best of this ecosystem. With talks from successful founders and engaging pitches, it serves as a platform for networking and inspiration.

As the investment landscape evolves, the focus on sustainability and social impact is becoming more pronounced. Investors are not just looking for financial returns; they want to support companies that contribute positively to society. This shift is evident in the types of startups attracting funding.

The rise of fintech in the DACH region is not just about numbers; it’s about transformation. Companies like Circula and 7Learnings are at the forefront, driving change and setting new standards. Their success stories inspire a new generation of entrepreneurs to innovate and disrupt traditional markets.

In conclusion, the DACH region is a hotbed of innovation. With significant investments flowing into fintech and related sectors, the future looks bright. Startups are not just adapting; they are leading the charge into a new era of business. As we watch these companies grow, one thing is clear: the landscape of finance and technology is being reshaped, and the possibilities are endless. The journey has just begun, and the best is yet to come.