FoodHealth Secures $7.5 Million to Revolutionize Nutrition Transparency
May 8, 2025, 5:06 am
In a world where food choices can feel overwhelming, FoodHealth is stepping up to simplify the landscape. The San Francisco-based nutrition intelligence company, formerly known as bitewell, has raised $7.5 million in a Series A funding round. This infusion of capital brings their total funding to $20 million, a testament to the growing demand for transparency in nutrition.
The funding round was co-led by Reach Capital and Ulu Ventures, with support from Supply Change Capital, ReThink Food, and other returning investors. This diverse backing underscores the belief in FoodHealth’s mission: to empower consumers with clear, actionable information about their food.
At the heart of FoodHealth’s offering is the FoodHealth Score, a straightforward rating system that evaluates food on a scale from 1 to 100. This score is not just a number; it’s a beacon guiding consumers toward healthier choices. It emphasizes nutrient density and ingredient quality, promoting whole grains, healthy fats, protein, and fiber while penalizing artificial colors, harmful additives, and added sugars.
Imagine walking through a grocery store. Instead of vague labels and marketing jargon, you see a clear score next to each product. This is the reality FoodHealth is creating. The FoodHealth Score is already integrated into the entire Kroger portfolio, including popular banners like Ralphs and Harris Teeter. Shoppers can now make informed decisions with science-backed scores displayed alongside their groceries. This month, the rollout will extend to another major retail chain, further embedding the score into the fabric of American shopping habits.
FoodHealth’s rebranding from bitewell to FoodHealth Company marks a significant evolution. It reflects their commitment to becoming a leader in health-forward nutrition data. The company has also opened a new headquarters in San Francisco, strategically located at the intersection of health systems, retail innovation, and technology. This move positions them to drive further advancements in nutrition intelligence.
The FoodHealth Score is crafted by a team of data scientists and dietitians, all dedicated to fostering positive health outcomes. It’s not just about numbers; it’s about changing lives. The score aims to bridge the gap between food and healthcare, addressing diet-related diseases that plague many Americans.
The implications of this initiative are profound. For too long, the calorie has been the dominant measure of food quality. But a calorie from a sugary cereal does not nourish the body the same way as a calorie from lentils. The FoodHealth Score shifts this paradigm. It provides a shared, evidence-based language for food quality, making it easier for consumers, retailers, and brands to communicate about nutrition.
FoodHealth’s vision extends beyond grocery aisles. They aim to embed the FoodHealth Score wherever food choices are made—be it in restaurants, school cafeterias, or online platforms. This ambitious goal is about more than just changing shopping habits; it’s about creating systemic change in how we view and consume food.
The funding will be used to expand operations and enhance development efforts. FoodHealth is actively working to license its scoring system across the food ecosystem. This strategy will not only increase their reach but also solidify their position as a cornerstone of the food-as-health movement.
As consumers become more health-conscious, the demand for transparency in food labeling is growing. FoodHealth is riding this wave, providing tools that help consumers make better choices. Retailers can curate smarter shelves, and brands can design products with health in mind. This trifecta of benefits creates a healthier food environment for everyone.
The journey ahead is filled with potential. FoodHealth is not just another tech startup; it’s a movement. A movement that seeks to redefine our relationship with food. By prioritizing health and transparency, they are paving the way for a future where nutrition is accessible and understandable.
In a landscape cluttered with misinformation, FoodHealth stands out as a lighthouse. Their commitment to clarity and quality is a breath of fresh air. As they expand their reach, the FoodHealth Score could become a household name, synonymous with health and wellness.
The road to better nutrition is long, but with initiatives like FoodHealth, it’s becoming a little clearer. As they continue to innovate and expand, one thing is certain: the future of food is bright, and it’s powered by knowledge.
In conclusion, FoodHealth is not just raising funds; they are raising the bar for nutrition transparency. With their innovative scoring system and commitment to health, they are poised to make a significant impact on how we understand and interact with food. The journey has just begun, but the destination is a healthier, more informed society.
The funding round was co-led by Reach Capital and Ulu Ventures, with support from Supply Change Capital, ReThink Food, and other returning investors. This diverse backing underscores the belief in FoodHealth’s mission: to empower consumers with clear, actionable information about their food.
At the heart of FoodHealth’s offering is the FoodHealth Score, a straightforward rating system that evaluates food on a scale from 1 to 100. This score is not just a number; it’s a beacon guiding consumers toward healthier choices. It emphasizes nutrient density and ingredient quality, promoting whole grains, healthy fats, protein, and fiber while penalizing artificial colors, harmful additives, and added sugars.
Imagine walking through a grocery store. Instead of vague labels and marketing jargon, you see a clear score next to each product. This is the reality FoodHealth is creating. The FoodHealth Score is already integrated into the entire Kroger portfolio, including popular banners like Ralphs and Harris Teeter. Shoppers can now make informed decisions with science-backed scores displayed alongside their groceries. This month, the rollout will extend to another major retail chain, further embedding the score into the fabric of American shopping habits.
FoodHealth’s rebranding from bitewell to FoodHealth Company marks a significant evolution. It reflects their commitment to becoming a leader in health-forward nutrition data. The company has also opened a new headquarters in San Francisco, strategically located at the intersection of health systems, retail innovation, and technology. This move positions them to drive further advancements in nutrition intelligence.
The FoodHealth Score is crafted by a team of data scientists and dietitians, all dedicated to fostering positive health outcomes. It’s not just about numbers; it’s about changing lives. The score aims to bridge the gap between food and healthcare, addressing diet-related diseases that plague many Americans.
The implications of this initiative are profound. For too long, the calorie has been the dominant measure of food quality. But a calorie from a sugary cereal does not nourish the body the same way as a calorie from lentils. The FoodHealth Score shifts this paradigm. It provides a shared, evidence-based language for food quality, making it easier for consumers, retailers, and brands to communicate about nutrition.
FoodHealth’s vision extends beyond grocery aisles. They aim to embed the FoodHealth Score wherever food choices are made—be it in restaurants, school cafeterias, or online platforms. This ambitious goal is about more than just changing shopping habits; it’s about creating systemic change in how we view and consume food.
The funding will be used to expand operations and enhance development efforts. FoodHealth is actively working to license its scoring system across the food ecosystem. This strategy will not only increase their reach but also solidify their position as a cornerstone of the food-as-health movement.
As consumers become more health-conscious, the demand for transparency in food labeling is growing. FoodHealth is riding this wave, providing tools that help consumers make better choices. Retailers can curate smarter shelves, and brands can design products with health in mind. This trifecta of benefits creates a healthier food environment for everyone.
The journey ahead is filled with potential. FoodHealth is not just another tech startup; it’s a movement. A movement that seeks to redefine our relationship with food. By prioritizing health and transparency, they are paving the way for a future where nutrition is accessible and understandable.
In a landscape cluttered with misinformation, FoodHealth stands out as a lighthouse. Their commitment to clarity and quality is a breath of fresh air. As they expand their reach, the FoodHealth Score could become a household name, synonymous with health and wellness.
The road to better nutrition is long, but with initiatives like FoodHealth, it’s becoming a little clearer. As they continue to innovate and expand, one thing is certain: the future of food is bright, and it’s powered by knowledge.
In conclusion, FoodHealth is not just raising funds; they are raising the bar for nutrition transparency. With their innovative scoring system and commitment to health, they are poised to make a significant impact on how we understand and interact with food. The journey has just begun, but the destination is a healthier, more informed society.