Duna's Bold Leap: A New Era for Business Identity
May 7, 2025, 3:34 am
Location: United States, Utah, Salt Lake City
Employees: 501-1000
Founded date: 2013
Total raised: $1.29B
In the bustling tech landscape of Amsterdam, a startup named Duna is making waves. With a fresh approach to business identity, Duna has secured €10.7 million in Seed funding. This financial boost is not just a number; it’s a ticket to innovation. The funding round, led by Index Ventures, signals a strong belief in Duna’s vision.
Duna’s mission is clear: simplify business identity. In a world where identity verification often feels like navigating a labyrinth, Duna aims to cut through the red tape. The startup combines regulatory compliance with user experience, creating a platform that resonates with the needs of modern enterprises.
Founded in 2023 by David Schreiber and Duco van Lanschot, Duna is built on a foundation of experience. Both co-founders are veterans from Stripe, bringing a wealth of knowledge in FinTech and identity solutions. Their backgrounds are impressive, with previous roles at Trade Republic Bank and Fourthline. This team is not just a collection of resumes; it’s a powerhouse of talent, including engineers and product leaders from industry giants like Spotify and Airbnb.
Duna’s platform is already making an impact. Companies like Plaid, Bol, and Moss are among its early adopters. These enterprises have reported a significant uptick in onboarding conversion rates—up by 38% in just six months. This isn’t just a tool; it’s a game changer. Duna is not merely a know-your-customer (KYC) solution. It aspires to create a global network for shareable business identity, akin to a “digital passport” for companies. Imagine a world where businesses can verify their identity instantly and securely. That’s the future Duna is building.
The startup's ambition is underscored by its impressive advisory board. Pieter van der Does, co-founder and CEO of Adyen, lends his expertise to Duna’s journey. His insights are invaluable, especially as Duna navigates the complexities of business identity. The parallels between Duna’s mission and Adyen’s origins are striking. Both companies aim to simplify intricate processes, making them more accessible and efficient.
Duna’s founders are not just focused on profits. They believe in creating value for all stakeholders. A third of the company is held by the Duna Foundation, a non-profit aligned with its mission. This commitment to social responsibility sets Duna apart. It’s not just about building a successful business; it’s about making a positive impact on the world. As Duna grows, so too does its potential to influence the planet and its people.
The startup landscape is crowded, but Duna stands out. The funding round attracted attention from notable investors, including former executives from Stripe, Adyen, and Goldman Sachs. This level of interest speaks volumes about Duna’s potential. Investors see a team capable of redefining an industry that has long been overdue for change.
In a world where technology evolves at breakneck speed, Duna is addressing a fundamental issue: identity. The internet has transformed how we interact, yet the systems for verifying identity remain archaic. Duna is here to change that narrative. The founders recognize that identity verification is not just a regulatory hurdle; it’s a critical component of trust in the digital age.
The startup’s platform is designed to streamline compliance processes. Businesses often find themselves buried under layers of paperwork and regulations. Duna’s solution automates these processes, allowing companies to focus on growth rather than getting bogged down in compliance. This shift transforms business onboarding from a cost center into a revenue driver.
The vision is ambitious, but the execution is grounded. Duna is not just about technology; it’s about creating a seamless experience for users. The founders understand that a great product is one that users can navigate effortlessly. This focus on user experience is crucial in a landscape where customers demand simplicity and efficiency.
As Duna embarks on this journey, the startup landscape will be watching closely. The combination of a strong team, innovative technology, and a commitment to social responsibility positions Duna for success. The startup is not just building a platform; it’s crafting a narrative of change.
In conclusion, Duna is more than a startup; it’s a beacon of hope in the complex world of business identity. With its recent funding, the company is poised to make significant strides. The journey ahead is filled with challenges, but Duna’s vision is clear. It aims to redefine how businesses identify themselves in a digital world. As the landscape evolves, Duna is ready to lead the charge, transforming identity verification from a cumbersome task into a seamless experience. The future is bright for Duna, and the world is watching.
Duna’s mission is clear: simplify business identity. In a world where identity verification often feels like navigating a labyrinth, Duna aims to cut through the red tape. The startup combines regulatory compliance with user experience, creating a platform that resonates with the needs of modern enterprises.
Founded in 2023 by David Schreiber and Duco van Lanschot, Duna is built on a foundation of experience. Both co-founders are veterans from Stripe, bringing a wealth of knowledge in FinTech and identity solutions. Their backgrounds are impressive, with previous roles at Trade Republic Bank and Fourthline. This team is not just a collection of resumes; it’s a powerhouse of talent, including engineers and product leaders from industry giants like Spotify and Airbnb.
Duna’s platform is already making an impact. Companies like Plaid, Bol, and Moss are among its early adopters. These enterprises have reported a significant uptick in onboarding conversion rates—up by 38% in just six months. This isn’t just a tool; it’s a game changer. Duna is not merely a know-your-customer (KYC) solution. It aspires to create a global network for shareable business identity, akin to a “digital passport” for companies. Imagine a world where businesses can verify their identity instantly and securely. That’s the future Duna is building.
The startup's ambition is underscored by its impressive advisory board. Pieter van der Does, co-founder and CEO of Adyen, lends his expertise to Duna’s journey. His insights are invaluable, especially as Duna navigates the complexities of business identity. The parallels between Duna’s mission and Adyen’s origins are striking. Both companies aim to simplify intricate processes, making them more accessible and efficient.
Duna’s founders are not just focused on profits. They believe in creating value for all stakeholders. A third of the company is held by the Duna Foundation, a non-profit aligned with its mission. This commitment to social responsibility sets Duna apart. It’s not just about building a successful business; it’s about making a positive impact on the world. As Duna grows, so too does its potential to influence the planet and its people.
The startup landscape is crowded, but Duna stands out. The funding round attracted attention from notable investors, including former executives from Stripe, Adyen, and Goldman Sachs. This level of interest speaks volumes about Duna’s potential. Investors see a team capable of redefining an industry that has long been overdue for change.
In a world where technology evolves at breakneck speed, Duna is addressing a fundamental issue: identity. The internet has transformed how we interact, yet the systems for verifying identity remain archaic. Duna is here to change that narrative. The founders recognize that identity verification is not just a regulatory hurdle; it’s a critical component of trust in the digital age.
The startup’s platform is designed to streamline compliance processes. Businesses often find themselves buried under layers of paperwork and regulations. Duna’s solution automates these processes, allowing companies to focus on growth rather than getting bogged down in compliance. This shift transforms business onboarding from a cost center into a revenue driver.
The vision is ambitious, but the execution is grounded. Duna is not just about technology; it’s about creating a seamless experience for users. The founders understand that a great product is one that users can navigate effortlessly. This focus on user experience is crucial in a landscape where customers demand simplicity and efficiency.
As Duna embarks on this journey, the startup landscape will be watching closely. The combination of a strong team, innovative technology, and a commitment to social responsibility positions Duna for success. The startup is not just building a platform; it’s crafting a narrative of change.
In conclusion, Duna is more than a startup; it’s a beacon of hope in the complex world of business identity. With its recent funding, the company is poised to make significant strides. The journey ahead is filled with challenges, but Duna’s vision is clear. It aims to redefine how businesses identify themselves in a digital world. As the landscape evolves, Duna is ready to lead the charge, transforming identity verification from a cumbersome task into a seamless experience. The future is bright for Duna, and the world is watching.