UPM Unveils Innovations and Strategic Moves in the Graphics Industry

May 6, 2025, 10:37 am
UPM
UPM
BusinessEnergyTechFutureGreenTechIndustryMessangerPrintingProductSpecialtyTraining
Location: Finland, Mainland Finland, Helsinki
Employees: 10001+
Founded date: 1993
UPM is making waves in the graphics industry. At the FESPA Global Print Expo 2025, the company is set to showcase groundbreaking self-adhesive graphics materials. This event, taking place from May 6 to 9 in Berlin, Germany, is a significant platform for UPM to present its latest innovations.

The company will highlight several new products at booth A70 in hall 6.2. Among these is Forest Print, a PVC-free paper-based print media aimed at sustainable large format printing. This product reflects a growing trend in the industry towards eco-friendly materials. Another standout is DecorEase, a nonwoven wall decoration material that promises easy application and removal. This innovation caters to the needs of consumers who value convenience and flexibility in their decor choices.

UPM is also introducing Omega Skinz PPF and window films. These films are designed for easy application and can be removed and reapplied without hassle. The Omega Skinz window film is particularly noteworthy for its ability to conform to complex surfaces, ensuring a seamless finish over dot-matrix areas.

To enhance the visitor experience, UPM will set up interactive application stations. Attendees can test the new materials firsthand, witnessing their performance in real-world scenarios. This hands-on approach not only showcases the products but also engages potential customers in a meaningful way.

The FESPA Global Print Expo is a critical event for industry professionals. It offers a unique opportunity to explore the latest trends and technologies in printing. UPM’s participation underscores its commitment to innovation and customer engagement. The company’s diverse portfolio of self-adhesive graphics materials spans various applications, including print media, protective lamination films, and colored sign-making vinyls.

UPM’s acquisition of Grafityp in 2024 and Metamark in 2025 has significantly expanded its graphics business. This strategic move allows UPM to offer a broader range of products and services. The company operates 14 factories and has a global distribution network, ensuring that its innovative solutions reach customers worldwide.

In 2024, UPM Raflatac, a subsidiary of UPM, reported sales of nearly EUR 1.6 billion (USD 1.7 billion). This impressive figure highlights the company’s growth trajectory and its strong position in the market. UPM’s commitment to sustainability is also noteworthy. The company has received recognition from third parties, including EcoVadis and the Dow Jones Sustainability Indices, for its performance in this area.

On the same day as the FESPA announcement, UPM made headlines for a different reason. The company announced the cancellation of 6,000,000 shares repurchased under its buy-back program. This decision, made by the Board of Directors, was registered with the Finnish Trade Register. The shares were repurchased between February 10 and April 8, 2025, as part of a strategy to manage its capital structure.

The cancellation reduces the total number of shares in UPM but does not affect its share capital. After this move, UPM holds a total of 411,653 own shares, with the total number of shares in the company now standing at 527,735,699. This strategic decision reflects UPM’s ongoing efforts to optimize its financial position and enhance shareholder value.

UPM’s dual focus on innovation and strategic financial management positions it well for future growth. The company is not just a player in the graphics industry; it is a leader. Its commitment to sustainability and customer engagement sets it apart from competitors.

As UPM prepares for the FESPA Global Print Expo, the anticipation is palpable. Industry professionals are eager to see the new products and innovations that UPM will unveil. The company’s booth promises to be a hub of activity, showcasing the future of self-adhesive graphics materials.

In conclusion, UPM is at a pivotal moment. With new product launches and strategic financial decisions, the company is poised for success. The FESPA Global Print Expo 2025 will be a key event for UPM, allowing it to demonstrate its commitment to innovation and sustainability. As the graphics industry evolves, UPM is ready to lead the charge, offering solutions that meet the needs of today’s consumers while paving the way for a more sustainable future.

UPM is not just renewing products; it is renewing the everyday experience of consumers and businesses alike. The company’s journey is one to watch as it continues to innovate and grow in a competitive landscape.