TUMI's 19 Degree Lite: A Featherweight Revolution in Travel Gear
May 3, 2025, 11:44 am
In the world of travel, weight matters. Every ounce counts when you're navigating bustling airports or cobblestone streets. TUMI understands this. The brand has unveiled its latest innovation, the 19 Degree Lite collection, a testament to the art of lightness. This collection is not just luggage; it’s a promise of effortless travel.
On May 1, 2025, TUMI launched the second chapter of its "Uncompromisingly Light" campaign, featuring Lando Norris, the McLaren Formula 1 driver and TUMI's Global Brand Ambassador. Norris embodies speed and agility, making him the perfect face for a collection designed to enhance mobility. The campaign was filmed in the picturesque Lake Como, where the serene landscape contrasts with the dynamic movement of the 19 Degree Lite.
Imagine gliding through an airport with ease. The 19 Degree Lite collection allows travelers to do just that. With features like lighter dual wheels and featherweight zippers, this luggage is engineered for those who value both style and functionality. It’s not just about carrying your belongings; it’s about how you carry them. The collection’s design echoes the freedom of the open road, much like a driver navigating a racetrack.
The collection includes two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case. Additionally, there are two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Each piece is available in core colors like Blush, Titanium Grey, and Black Graphite, with seasonal colors Amber and Cobalt adding a splash of vibrancy. Prices range from $795 to $995, positioning TUMI as a luxury brand that caters to discerning travelers.
TUMI’s commitment to innovation is evident in every detail. The 19 Degree Lite is not just lighter; it’s smarter. The design philosophy is rooted in the idea that travel should be uncomplicated. This philosophy resonates with modern travelers who seek efficiency without sacrificing style. TUMI’s Creative Director, Victor Sanz, emphasizes this dedication to creating products that seamlessly accompany customers on their journeys. The collection is a reflection of this ethos, merging functionality with aesthetic appeal.
The campaign showcases Norris exploring iconic locations, such as Villa Erba, while effortlessly maneuvering through the landscape. The visuals capture the essence of travel—freedom, exploration, and the joy of discovery. It’s a narrative that speaks to the heart of what TUMI represents: a partner in adventure.
But TUMI is not just about the product; it’s about the experience. The brand has built a community around its offerings, engaging with customers through social media platforms. Exclusive behind-the-scenes content from the campaign will be shared on TUMI’s social channels, inviting fans to connect with the brand on a personal level. This strategy not only promotes the collection but also fosters a sense of belonging among travelers.
In a world where travel can often feel burdensome, TUMI’s 19 Degree Lite collection is a breath of fresh air. It’s a reminder that travel should be enjoyable, not a chore. The collection’s lightweight design encourages spontaneity, allowing travelers to embrace the unexpected. Whether it’s a weekend getaway or a business trip, the 19 Degree Lite is designed to adapt to the needs of the modern traveler.
As the travel industry continues to rebound from the challenges posed by the COVID-19 pandemic, TUMI stands at the forefront of innovation. The brand’s focus on creating products that enhance the travel experience is more relevant than ever. With the rise of remote work and the desire for flexible travel options, TUMI’s offerings cater to a new generation of travelers who prioritize both style and practicality.
The 19 Degree Lite collection is not just luggage; it’s a statement. It signifies a shift in how we approach travel. It challenges the notion that heavier is better. Instead, it champions the idea that lightness can lead to greater freedom. In a world where every detail matters, TUMI has crafted a collection that speaks to the essence of travel.
In conclusion, TUMI’s 19 Degree Lite collection is a game-changer. It embodies the spirit of modern travel—effortless, stylish, and adaptable. With Lando Norris as its ambassador, the campaign captures the thrill of movement and the joy of exploration. As travelers gear up for their next adventure, TUMI ensures they do so with ease and elegance. The future of travel is light, and TUMI is leading the way.
On May 1, 2025, TUMI launched the second chapter of its "Uncompromisingly Light" campaign, featuring Lando Norris, the McLaren Formula 1 driver and TUMI's Global Brand Ambassador. Norris embodies speed and agility, making him the perfect face for a collection designed to enhance mobility. The campaign was filmed in the picturesque Lake Como, where the serene landscape contrasts with the dynamic movement of the 19 Degree Lite.
Imagine gliding through an airport with ease. The 19 Degree Lite collection allows travelers to do just that. With features like lighter dual wheels and featherweight zippers, this luggage is engineered for those who value both style and functionality. It’s not just about carrying your belongings; it’s about how you carry them. The collection’s design echoes the freedom of the open road, much like a driver navigating a racetrack.
The collection includes two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case. Additionally, there are two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Each piece is available in core colors like Blush, Titanium Grey, and Black Graphite, with seasonal colors Amber and Cobalt adding a splash of vibrancy. Prices range from $795 to $995, positioning TUMI as a luxury brand that caters to discerning travelers.
TUMI’s commitment to innovation is evident in every detail. The 19 Degree Lite is not just lighter; it’s smarter. The design philosophy is rooted in the idea that travel should be uncomplicated. This philosophy resonates with modern travelers who seek efficiency without sacrificing style. TUMI’s Creative Director, Victor Sanz, emphasizes this dedication to creating products that seamlessly accompany customers on their journeys. The collection is a reflection of this ethos, merging functionality with aesthetic appeal.
The campaign showcases Norris exploring iconic locations, such as Villa Erba, while effortlessly maneuvering through the landscape. The visuals capture the essence of travel—freedom, exploration, and the joy of discovery. It’s a narrative that speaks to the heart of what TUMI represents: a partner in adventure.
But TUMI is not just about the product; it’s about the experience. The brand has built a community around its offerings, engaging with customers through social media platforms. Exclusive behind-the-scenes content from the campaign will be shared on TUMI’s social channels, inviting fans to connect with the brand on a personal level. This strategy not only promotes the collection but also fosters a sense of belonging among travelers.
In a world where travel can often feel burdensome, TUMI’s 19 Degree Lite collection is a breath of fresh air. It’s a reminder that travel should be enjoyable, not a chore. The collection’s lightweight design encourages spontaneity, allowing travelers to embrace the unexpected. Whether it’s a weekend getaway or a business trip, the 19 Degree Lite is designed to adapt to the needs of the modern traveler.
As the travel industry continues to rebound from the challenges posed by the COVID-19 pandemic, TUMI stands at the forefront of innovation. The brand’s focus on creating products that enhance the travel experience is more relevant than ever. With the rise of remote work and the desire for flexible travel options, TUMI’s offerings cater to a new generation of travelers who prioritize both style and practicality.
The 19 Degree Lite collection is not just luggage; it’s a statement. It signifies a shift in how we approach travel. It challenges the notion that heavier is better. Instead, it champions the idea that lightness can lead to greater freedom. In a world where every detail matters, TUMI has crafted a collection that speaks to the essence of travel.
In conclusion, TUMI’s 19 Degree Lite collection is a game-changer. It embodies the spirit of modern travel—effortless, stylish, and adaptable. With Lando Norris as its ambassador, the campaign captures the thrill of movement and the joy of exploration. As travelers gear up for their next adventure, TUMI ensures they do so with ease and elegance. The future of travel is light, and TUMI is leading the way.