The Watch World’s New Icons: Choupette and the Solar-Powered Rope
May 3, 2025, 12:22 pm
In the world of luxury watches, innovation and creativity reign supreme. Recently, two brands have made headlines, each unveiling unique pieces that blend artistry with cutting-edge technology. Hublot and Tiffany & Co. are leading the charge, showcasing their latest creations that are as much about storytelling as they are about timekeeping.
Hublot, the Swiss watchmaker known for its bold designs, has chosen an unexpected star for its 20th anniversary campaign of the Big Bang watch: Choupette, the feline companion of the late fashion designer Karl Lagerfeld. This blue-eyed Birman cat is not just a pet; she’s a cultural icon. Even after Lagerfeld’s passing, Choupette continues to live a life of luxury, rumored to have inherited a significant portion of his fortune.
The choice of Choupette as the face of Hublot’s campaign is both whimsical and strategic. The brand humorously acknowledges that Choupette “doesn’t have a wrist or know how to tell time.” Yet, her presence embodies the essence of Hublot’s ethos: confidence and individuality. The campaign, featuring images shot by Carlijn Jacobs, captures Choupette in various luxurious settings, from lounging on crimson silk to playfully replacing a model’s head in a quirky social media video.
Hublot’s new tagline, “Own It,” resonates with the spirit of the campaign. It’s a call to embrace one’s uniqueness and break free from convention. Julien Tornare, Hublot’s CEO, emphasizes the brand’s commitment to innovation. The Big Bang watch is not just a timepiece; it’s a revolution in watchmaking, merging tradition with modernity.
As May unfolds, Hublot will spotlight more icons, including the Big Bang Tourbillon Automatic Yellow Neon Saxem and the Big Bang 20th Anniversary Titanium Ceramic. Each piece tells a story, celebrating the courage to defy norms and embrace bold design.
Meanwhile, Tiffany & Co. is making waves with its new Rope Watch, a piece that marries elegance with sustainability. This watch is a tribute to the legacy of Jean Schlumberger, a master jeweler whose twisted gold motifs have inspired generations. The Rope Watch features an 18k yellow gold case, adorned with diamonds and a unique dial that offers two options: mother-of-pearl or glossy black.
What sets the Rope Watch apart is its innovative solar-powered movement, a first for Tiffany & Co. Designed in collaboration with Swiss movement manufacturer La Joux-Perret, this technology is a game-changer in the realm of jewelry watches. The watch can harness sunlight, charging in just two minutes to provide 24 hours of power. When fully charged, it can run autonomously for up to eight months.
The design is as striking as its functionality. The wide bezel, encircled by polished gold rope, catches the light beautifully, creating a visual feast. The minute hand, shaped like a rope, adds a playful touch to the overall aesthetic. Available in two sizes, the watch is adorned with diamonds that enhance its luxurious appeal.
Tiffany & Co. has always been synonymous with elegance, and the Rope Watch is no exception. The attention to detail is evident, from the engraved sun logo on the caseback to the exquisite alligator straps that complement the dials. This watch is not just a timepiece; it’s a statement of style and sustainability.
Both Hublot and Tiffany & Co. are redefining what luxury means in the watch industry. Hublot’s playful approach with Choupette highlights the importance of personality in branding. It’s not just about the watch; it’s about the story behind it. Choupette’s presence adds a layer of charm and intrigue, making the campaign memorable.
On the other hand, Tiffany & Co. is leading the charge toward sustainability without compromising on luxury. The Rope Watch is a testament to the brand’s commitment to innovation, marrying traditional craftsmanship with modern technology. It’s a bold step into the future, showcasing that luxury can be both beautiful and responsible.
As these two brands unveil their latest creations, they remind us that watches are more than just instruments for telling time. They are expressions of identity, artistry, and innovation. Whether it’s Choupette lounging in luxury or the Rope Watch harnessing the sun’s power, these pieces invite us to celebrate individuality and embrace the future.
In a world where trends come and go, Hublot and Tiffany & Co. stand firm, each carving out a unique niche. They are not just watchmakers; they are storytellers, weaving narratives that resonate with consumers. As we look to the future, one thing is clear: the watch industry is alive with creativity, and these brands are leading the way.
In the end, whether you’re captivated by a cat or enchanted by a solar-powered timepiece, the message is the same: embrace your style, own your story, and let your watch do the talking.
Hublot, the Swiss watchmaker known for its bold designs, has chosen an unexpected star for its 20th anniversary campaign of the Big Bang watch: Choupette, the feline companion of the late fashion designer Karl Lagerfeld. This blue-eyed Birman cat is not just a pet; she’s a cultural icon. Even after Lagerfeld’s passing, Choupette continues to live a life of luxury, rumored to have inherited a significant portion of his fortune.
The choice of Choupette as the face of Hublot’s campaign is both whimsical and strategic. The brand humorously acknowledges that Choupette “doesn’t have a wrist or know how to tell time.” Yet, her presence embodies the essence of Hublot’s ethos: confidence and individuality. The campaign, featuring images shot by Carlijn Jacobs, captures Choupette in various luxurious settings, from lounging on crimson silk to playfully replacing a model’s head in a quirky social media video.
Hublot’s new tagline, “Own It,” resonates with the spirit of the campaign. It’s a call to embrace one’s uniqueness and break free from convention. Julien Tornare, Hublot’s CEO, emphasizes the brand’s commitment to innovation. The Big Bang watch is not just a timepiece; it’s a revolution in watchmaking, merging tradition with modernity.
As May unfolds, Hublot will spotlight more icons, including the Big Bang Tourbillon Automatic Yellow Neon Saxem and the Big Bang 20th Anniversary Titanium Ceramic. Each piece tells a story, celebrating the courage to defy norms and embrace bold design.
Meanwhile, Tiffany & Co. is making waves with its new Rope Watch, a piece that marries elegance with sustainability. This watch is a tribute to the legacy of Jean Schlumberger, a master jeweler whose twisted gold motifs have inspired generations. The Rope Watch features an 18k yellow gold case, adorned with diamonds and a unique dial that offers two options: mother-of-pearl or glossy black.
What sets the Rope Watch apart is its innovative solar-powered movement, a first for Tiffany & Co. Designed in collaboration with Swiss movement manufacturer La Joux-Perret, this technology is a game-changer in the realm of jewelry watches. The watch can harness sunlight, charging in just two minutes to provide 24 hours of power. When fully charged, it can run autonomously for up to eight months.
The design is as striking as its functionality. The wide bezel, encircled by polished gold rope, catches the light beautifully, creating a visual feast. The minute hand, shaped like a rope, adds a playful touch to the overall aesthetic. Available in two sizes, the watch is adorned with diamonds that enhance its luxurious appeal.
Tiffany & Co. has always been synonymous with elegance, and the Rope Watch is no exception. The attention to detail is evident, from the engraved sun logo on the caseback to the exquisite alligator straps that complement the dials. This watch is not just a timepiece; it’s a statement of style and sustainability.
Both Hublot and Tiffany & Co. are redefining what luxury means in the watch industry. Hublot’s playful approach with Choupette highlights the importance of personality in branding. It’s not just about the watch; it’s about the story behind it. Choupette’s presence adds a layer of charm and intrigue, making the campaign memorable.
On the other hand, Tiffany & Co. is leading the charge toward sustainability without compromising on luxury. The Rope Watch is a testament to the brand’s commitment to innovation, marrying traditional craftsmanship with modern technology. It’s a bold step into the future, showcasing that luxury can be both beautiful and responsible.
As these two brands unveil their latest creations, they remind us that watches are more than just instruments for telling time. They are expressions of identity, artistry, and innovation. Whether it’s Choupette lounging in luxury or the Rope Watch harnessing the sun’s power, these pieces invite us to celebrate individuality and embrace the future.
In a world where trends come and go, Hublot and Tiffany & Co. stand firm, each carving out a unique niche. They are not just watchmakers; they are storytellers, weaving narratives that resonate with consumers. As we look to the future, one thing is clear: the watch industry is alive with creativity, and these brands are leading the way.
In the end, whether you’re captivated by a cat or enchanted by a solar-powered timepiece, the message is the same: embrace your style, own your story, and let your watch do the talking.