Tariffs and Tensions: Amazon's Earnings on the Line

May 3, 2025, 10:32 am
Financial Times
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Amazon is in the hot seat. The tech giant is set to release its first-quarter earnings report, and the air is thick with tension. Tariffs loom large, casting a shadow over the company’s financial health. President Trump’s recent call to Jeff Bezos adds fuel to the fire. Once adversaries, they now find themselves in a delicate dance, trying to navigate the storm of tariffs and public perception.

The stakes are high. Amazon’s stock has taken a hit, down 17% this year. Investors are on edge, bracing for the slowest revenue growth since 2022. The earnings report, due Thursday, is more than just numbers; it’s a reflection of the company’s resilience in a turbulent market.

The catalyst for this tension? Tariffs. Trump’s aggressive trade policies have rattled the tech sector. Amazon, with its vast network of suppliers and third-party sellers, is particularly vulnerable. The president’s tariffs on Chinese imports have soared to 145%. This isn’t just a bump in the road; it’s a potential roadblock for Amazon’s retail unit.

The White House recently criticized Amazon for allegedly planning to display tariff costs on its listings. This was a miscommunication that sparked Trump’s ire. Bezos quickly clarified that no such change was approved. The company’s response was swift and concise: “This was never approved and is not going to happen.” A mere 31 words, but they carried weight.

In the past, Trump has been vocal about his disdain for Bezos, often referring to him with derision. Now, he’s singing a different tune, calling Bezos a “good guy.” This shift highlights the fragile nature of their relationship. Bezos has made efforts to mend fences, even attending Trump’s inauguration. Yet, the underlying tension remains palpable.

Amazon’s earnings report will inevitably be overshadowed by the tariff debate. Analysts predict earnings per share of $1.37 and revenue of $155.04 billion. This represents a growth rate of just over 8%, the slowest since mid-2022. Investors are keen to understand how these tariffs will impact Amazon’s margins. Will consumers tighten their wallets in response to rising prices?

The pressure is mounting. Amazon CEO Andy Jassy insists that consumer demand remains strong. The company is committed to keeping prices low, even as some third-party sellers may need to pass on tariff costs. UBS analysts estimate that over 50% of items sold on Amazon are subject to these tariffs. This could force consumers to make tough choices about their spending.

The competitive landscape is shifting. Rivals like Temu and Shein have already raised prices in response to tariffs. Temu has introduced “import charges” ranging from 130% to 150% on certain products. This creates a ripple effect, pushing consumers to reconsider their purchasing decisions.

As Amazon prepares for its earnings call, the focus will be on future guidance. The upcoming Prime Day shopping event, typically held in July, looms large. Sellers may scale back on deals, fearing inventory shortages or the inability to offer discounts. This could dampen sales during a critical period.

The uncertainty surrounding tariffs has left Wall Street in a state of flux. Analysts are divided on the potential impact on Amazon’s e-commerce business. Some predict that the third quarter will bear the brunt of tariff-related challenges, as sellers will still have pre-tariff inventory through May. This could delay price increases, but the storm is brewing.

The government’s role in this saga cannot be overlooked. Trump’s administration has wielded tariffs like a sword, cutting into Amazon’s profits. The tech giant must navigate this treacherous landscape while maintaining its competitive edge. The stakes are high, and the pressure is relentless.

Amazon’s ability to adapt will be tested. The company has reportedly pressured suppliers to lower prices to mitigate the impact of tariffs. However, this strategy may not be sustainable in the long run. As costs rise, the question remains: how much can Amazon absorb before it passes those costs onto consumers?

The upcoming earnings report is more than just a financial statement; it’s a litmus test for Amazon’s resilience. Investors will be watching closely, eager to glean insights into the company’s strategy moving forward. The tension between Trump and Bezos is a subplot in a larger narrative, one that underscores the complexities of global trade and its impact on American businesses.

In the end, Amazon stands at a crossroads. The company must balance the demands of investors, consumers, and a volatile political landscape. The earnings report will reveal not just numbers, but the very heartbeat of a company grappling with the realities of tariffs and trade. As the clock ticks down to the report, all eyes will be on Amazon, waiting to see how it navigates this storm.