Scandic and SAS: A New Era of Travel Loyalty
May 3, 2025, 2:57 am
Location: Sweden, Stockholm
Employees: 10001+
Founded date: 1963
Total raised: $56.65M
In a world where loyalty is currency, Scandic Hotels and SAS Airlines are shaking up the travel landscape. Their recent partnership introduces tier matching and point transfers, creating a seamless experience for travelers. This collaboration is more than just a handshake; it’s a strategic move to enhance customer loyalty and redefine travel benefits.
The travel industry is evolving. With millions of members in their loyalty programs, Scandic and SAS are at the forefront of this change. They aim to create a new ecosystem where loyalty members can enjoy a richer travel experience. The partnership is a bridge connecting two giants in the Nordic hospitality and aviation sectors.
Starting this summer, members of Scandic Friends and SAS EuroBonus can look forward to a host of new benefits. The tier matching feature allows members to enjoy perks across both platforms. It’s like having a VIP pass that opens doors to exclusive experiences. For instance, a Scandic Friends member at level 4 can enjoy the benefits of EuroBonus Silver. This includes bonus points on flights, fast track access, and entry to exclusive lounges.
But the benefits don’t stop there. As members climb the loyalty ladder, the rewards multiply. A Loyal Friend at Scandic translates to EuroBonus Gold, unlocking even more privileges. The True Friend and Best Friend levels correspond to EuroBonus Diamond, offering unparalleled advantages. This tier matching is a game-changer, providing a sense of belonging and recognition to loyal customers.
In June, the partnership will take another leap forward with the introduction of point transfers. This feature allows members to exchange points between the two programs. It’s a simple yet powerful tool that enhances flexibility. One EuroBonus point converts to two Scandic Friends points, and vice versa. There are no limits or fees for these transactions, making it easy for members to maximize their rewards.
Imagine planning a trip. You’ve accumulated points from flying with SAS and staying at Scandic hotels. Now, you can seamlessly transfer those points to get the most out of your travel experience. This flexibility is crucial in today’s fast-paced world. It empowers travelers to tailor their journeys according to their needs.
The partnership is not just about points and tiers; it’s about creating a community. With over 11 million members combined, Scandic and SAS are building a network of loyal travelers. This collaboration reflects a commitment to enhancing the travel experience. It’s about more than just loyalty; it’s about fostering relationships.
Sustainability is also a key focus. Both companies are dedicated to reducing their environmental impact. Scandic is the largest Nordic Swan Ecolabeled hotel chain, while SAS operates one of Europe’s most fuel-efficient fleets. This partnership is a step towards making sustainable travel more accessible. It’s a promise to travelers that they can enjoy comfort without compromising the planet.
The timing of this announcement is strategic. As summer approaches, travel demand is set to surge. People are eager to explore, to reconnect with loved ones, and to create memories. Scandic and SAS are positioning themselves as the go-to options for travelers seeking value and convenience.
The loyalty programs are designed to create stronger engagement. The goal is to double the number of members by 2030. This ambitious target reflects a clear vision for the future. It’s about creating a travel experience that resonates with customers.
In a competitive landscape, differentiation is key. Scandic and SAS are not just offering points; they are offering experiences. They understand that today’s travelers seek more than just a place to stay or a flight to catch. They want a journey that feels personalized and rewarding.
The partnership also highlights the importance of customer feedback. Both companies are committed to listening to their members. This collaboration is a response to the evolving needs of travelers. It’s about creating a loyalty program that genuinely enhances the travel journey.
As the travel industry continues to recover, partnerships like this will play a crucial role. They offer a glimpse into the future of travel loyalty. Scandic and SAS are setting a precedent for how companies can work together to create value for their customers.
In conclusion, the partnership between Scandic and SAS is a significant development in the travel industry. It combines the strengths of two leading brands to offer enhanced loyalty benefits. With tier matching and point transfers, travelers can look forward to a more rewarding experience. This collaboration is not just about points; it’s about building a community of loyal travelers who can explore the world with ease. As summer approaches, the stage is set for a new era of travel loyalty. The journey has just begun.
The travel industry is evolving. With millions of members in their loyalty programs, Scandic and SAS are at the forefront of this change. They aim to create a new ecosystem where loyalty members can enjoy a richer travel experience. The partnership is a bridge connecting two giants in the Nordic hospitality and aviation sectors.
Starting this summer, members of Scandic Friends and SAS EuroBonus can look forward to a host of new benefits. The tier matching feature allows members to enjoy perks across both platforms. It’s like having a VIP pass that opens doors to exclusive experiences. For instance, a Scandic Friends member at level 4 can enjoy the benefits of EuroBonus Silver. This includes bonus points on flights, fast track access, and entry to exclusive lounges.
But the benefits don’t stop there. As members climb the loyalty ladder, the rewards multiply. A Loyal Friend at Scandic translates to EuroBonus Gold, unlocking even more privileges. The True Friend and Best Friend levels correspond to EuroBonus Diamond, offering unparalleled advantages. This tier matching is a game-changer, providing a sense of belonging and recognition to loyal customers.
In June, the partnership will take another leap forward with the introduction of point transfers. This feature allows members to exchange points between the two programs. It’s a simple yet powerful tool that enhances flexibility. One EuroBonus point converts to two Scandic Friends points, and vice versa. There are no limits or fees for these transactions, making it easy for members to maximize their rewards.
Imagine planning a trip. You’ve accumulated points from flying with SAS and staying at Scandic hotels. Now, you can seamlessly transfer those points to get the most out of your travel experience. This flexibility is crucial in today’s fast-paced world. It empowers travelers to tailor their journeys according to their needs.
The partnership is not just about points and tiers; it’s about creating a community. With over 11 million members combined, Scandic and SAS are building a network of loyal travelers. This collaboration reflects a commitment to enhancing the travel experience. It’s about more than just loyalty; it’s about fostering relationships.
Sustainability is also a key focus. Both companies are dedicated to reducing their environmental impact. Scandic is the largest Nordic Swan Ecolabeled hotel chain, while SAS operates one of Europe’s most fuel-efficient fleets. This partnership is a step towards making sustainable travel more accessible. It’s a promise to travelers that they can enjoy comfort without compromising the planet.
The timing of this announcement is strategic. As summer approaches, travel demand is set to surge. People are eager to explore, to reconnect with loved ones, and to create memories. Scandic and SAS are positioning themselves as the go-to options for travelers seeking value and convenience.
The loyalty programs are designed to create stronger engagement. The goal is to double the number of members by 2030. This ambitious target reflects a clear vision for the future. It’s about creating a travel experience that resonates with customers.
In a competitive landscape, differentiation is key. Scandic and SAS are not just offering points; they are offering experiences. They understand that today’s travelers seek more than just a place to stay or a flight to catch. They want a journey that feels personalized and rewarding.
The partnership also highlights the importance of customer feedback. Both companies are committed to listening to their members. This collaboration is a response to the evolving needs of travelers. It’s about creating a loyalty program that genuinely enhances the travel journey.
As the travel industry continues to recover, partnerships like this will play a crucial role. They offer a glimpse into the future of travel loyalty. Scandic and SAS are setting a precedent for how companies can work together to create value for their customers.
In conclusion, the partnership between Scandic and SAS is a significant development in the travel industry. It combines the strengths of two leading brands to offer enhanced loyalty benefits. With tier matching and point transfers, travelers can look forward to a more rewarding experience. This collaboration is not just about points; it’s about building a community of loyal travelers who can explore the world with ease. As summer approaches, the stage is set for a new era of travel loyalty. The journey has just begun.