Prosus CEO Aims to Ignite Europe's Tech Revolution
May 2, 2025, 5:13 pm
Just Eat
Location: United Kingdom, England, London
Location: United States, California, San Francisco
Employees: 5001-10000
Founded date: 2013
Total raised: $2.57B
In the heart of Europe, a storm brews in the tech sector. Fabricio Bloisi, the CEO of Prosus, stands at the helm, ready to steer the ship through turbulent waters. His mission? To reshape the European technology landscape, a patchwork of small players struggling to compete on the global stage. Bloisi’s strategy hinges on a bold $4.3 billion acquisition of Just Eat Takeaway, a move he believes could catalyze a much-needed shake-up in the industry.
Europe’s tech scene resembles a jigsaw puzzle with missing pieces. While American giants like DoorDash and Chinese behemoths like Meituan thrive, Europe’s largest food delivery companies barely scrape together valuations of $4 to $5 billion. In stark contrast, their American counterparts soar to $80 billion, and Chinese firms reach dizzying heights of $120 billion. Bloisi sees this disparity as a call to action. He believes Europe needs to consolidate its fragmented tech landscape to create super apps that can offer a range of on-demand services, turning everyday tasks into seamless lifestyle experiences.
Bloisi, who took the reins of Prosus just a year ago, is driven by ambition. He has a $100 million bonus dangling in front of him, contingent on doubling the company’s valuation by June 30, 2028. The acquisition of Just Eat is a cornerstone of this plan, positioning Prosus as the world’s fourth-largest food delivery company by gross transaction value. The company’s portfolio is impressive, including stakes in Brazil’s iFood, China’s Meituan, India’s Swiggy, and Germany’s Delivery Hero.
Prosus is not just another investment firm. It is a creation of Naspers, a South African publisher that transformed itself into a global investment powerhouse after a prescient early investment in Tencent. That stake is now worth a staggering $136 billion. Bloisi’s leadership is crucial for Prosus, as he navigates the complexities of a diverse portfolio spread across five continents.
The European delivery market is ripe for consolidation. Bloisi’s vision aligns with recent moves by DoorDash, which controls two-thirds of the U.S. restaurant delivery market and has made a bid for UK-based Deliveroo. This consolidation trend reflects the struggles many European companies face in maintaining growth post-COVID-19. Deliveroo, for instance, plans to exit the Hong Kong market after being outmatched by larger competitors.
Bloisi’s experience is a key asset. He previously built iFood from a small team into Brazil’s largest online delivery service. His approach is to emulate Meituan, which offers a wide array of services beyond food delivery, including travel and entertainment. This model could be the blueprint for success in Europe, where the potential for growth is immense but currently untapped.
The integration of services is at the core of Bloisi’s strategy. He envisions leveraging food delivery apps to branch into other sectors. The starting point is iFood, which boasts around 120 million deliveries each month. Plans are underway to integrate iFood with Despegar, an online travel agency, and Sympla, a ticketing platform. The idea is simple yet powerful: if a customer orders food from a location different from their home, they are likely traveling and seeking experiences. Food becomes the gateway to a broader ecosystem of services.
Artificial intelligence plays a pivotal role in this vision. Bloisi plans to establish an AI hub in Amsterdam, harnessing data to create a cohesive integration of food delivery, payments, travel, and e-commerce across Europe. This mirrors efforts already underway in India and Latin America, where Prosus has seen success. The company currently employs about 1,000 engineers in Brazil and India, with plans to hire an equal number in Europe, signaling a commitment to innovation and growth.
The European tech landscape is on the brink of transformation. Bloisi’s ambitious plans could ignite a revolution, turning the continent into a formidable player in the global tech arena. The path ahead is fraught with challenges, but the potential rewards are immense. By consolidating fragmented markets and leveraging technology, Prosus aims to create a new paradigm for European tech.
In conclusion, Fabricio Bloisi is not just a CEO; he is a visionary. His strategy to reshape Europe’s tech landscape through the acquisition of Just Eat and the creation of super apps could redefine how consumers interact with technology. The stakes are high, but so are the rewards. As Europe stands at a crossroads, the decisions made today will shape the future of its tech industry for years to come. The winds of change are blowing, and Bloisi is ready to harness them.
Europe’s tech scene resembles a jigsaw puzzle with missing pieces. While American giants like DoorDash and Chinese behemoths like Meituan thrive, Europe’s largest food delivery companies barely scrape together valuations of $4 to $5 billion. In stark contrast, their American counterparts soar to $80 billion, and Chinese firms reach dizzying heights of $120 billion. Bloisi sees this disparity as a call to action. He believes Europe needs to consolidate its fragmented tech landscape to create super apps that can offer a range of on-demand services, turning everyday tasks into seamless lifestyle experiences.
Bloisi, who took the reins of Prosus just a year ago, is driven by ambition. He has a $100 million bonus dangling in front of him, contingent on doubling the company’s valuation by June 30, 2028. The acquisition of Just Eat is a cornerstone of this plan, positioning Prosus as the world’s fourth-largest food delivery company by gross transaction value. The company’s portfolio is impressive, including stakes in Brazil’s iFood, China’s Meituan, India’s Swiggy, and Germany’s Delivery Hero.
Prosus is not just another investment firm. It is a creation of Naspers, a South African publisher that transformed itself into a global investment powerhouse after a prescient early investment in Tencent. That stake is now worth a staggering $136 billion. Bloisi’s leadership is crucial for Prosus, as he navigates the complexities of a diverse portfolio spread across five continents.
The European delivery market is ripe for consolidation. Bloisi’s vision aligns with recent moves by DoorDash, which controls two-thirds of the U.S. restaurant delivery market and has made a bid for UK-based Deliveroo. This consolidation trend reflects the struggles many European companies face in maintaining growth post-COVID-19. Deliveroo, for instance, plans to exit the Hong Kong market after being outmatched by larger competitors.
Bloisi’s experience is a key asset. He previously built iFood from a small team into Brazil’s largest online delivery service. His approach is to emulate Meituan, which offers a wide array of services beyond food delivery, including travel and entertainment. This model could be the blueprint for success in Europe, where the potential for growth is immense but currently untapped.
The integration of services is at the core of Bloisi’s strategy. He envisions leveraging food delivery apps to branch into other sectors. The starting point is iFood, which boasts around 120 million deliveries each month. Plans are underway to integrate iFood with Despegar, an online travel agency, and Sympla, a ticketing platform. The idea is simple yet powerful: if a customer orders food from a location different from their home, they are likely traveling and seeking experiences. Food becomes the gateway to a broader ecosystem of services.
Artificial intelligence plays a pivotal role in this vision. Bloisi plans to establish an AI hub in Amsterdam, harnessing data to create a cohesive integration of food delivery, payments, travel, and e-commerce across Europe. This mirrors efforts already underway in India and Latin America, where Prosus has seen success. The company currently employs about 1,000 engineers in Brazil and India, with plans to hire an equal number in Europe, signaling a commitment to innovation and growth.
The European tech landscape is on the brink of transformation. Bloisi’s ambitious plans could ignite a revolution, turning the continent into a formidable player in the global tech arena. The path ahead is fraught with challenges, but the potential rewards are immense. By consolidating fragmented markets and leveraging technology, Prosus aims to create a new paradigm for European tech.
In conclusion, Fabricio Bloisi is not just a CEO; he is a visionary. His strategy to reshape Europe’s tech landscape through the acquisition of Just Eat and the creation of super apps could redefine how consumers interact with technology. The stakes are high, but so are the rewards. As Europe stands at a crossroads, the decisions made today will shape the future of its tech industry for years to come. The winds of change are blowing, and Bloisi is ready to harness them.