Chery's Bold Leap into the Future of Mobility
April 26, 2025, 4:22 pm
Chery is on the move. The Chinese automaker is setting its sights high, aiming for the stars with a target of 1 million global sales in just two years. This ambitious goal was unveiled at the Shanghai Auto Show, where Chery introduced its new all-terrain pickup series, HIMLA. The event was a showcase of innovation, ambition, and a clear vision for the future.
Chery's theme, "Navigating the Future," encapsulates its strategy. The company is not just about selling cars; it’s about creating a family-oriented ecosystem. With nearly 3,000 dealers and a presence in 97 countries, Chery is a global player. Its core values—safety and family orientation—are the compass guiding its journey.
The Shanghai Auto Show was a stage for Chery's latest technological marvels. The brand showcased its Chery Super Hybrid (CSH) vehicles, including the TIGGO7 CSH, TIGGO8 CSH, and the flagship TIGGO9 CSH. These vehicles are not just about aesthetics; they are built for endurance. The TIGGO9 CSH achieved an impressive range of over 1,400 kilometers, while the ARRIZO8 CSH boasted a fuel consumption of just 4.2 liters per 100 kilometers. These figures are not just numbers; they represent Chery's commitment to efficiency and sustainability.
Chery is also expanding its horizons. The introduction of the HIMLA pickup series marks a significant step into new territory. Inspired by the Himalayas, HIMLA is designed for all-terrain use. It offers gasoline, diesel, and new energy powertrains, pushing the boundaries of what a pickup can be. This diversification is a strategic move, allowing Chery to cater to a broader audience and adapt to varying market demands.
But Chery's ambitions do not stop there. The brand also launched its new sub-brand, LEPAS, at a separate event. The LEPAS L8, the first model under this new banner, aims to redefine mobility with a focus on elegance and technology. This SUV is not just a vehicle; it’s a statement. With design elements inspired by the sleek contours of a leopard, the L8 balances power and sophistication. Its vertical-pupil headlights and minimalist cockpit create an inviting yet commanding presence on the road.
LEPAS is built on four pillars: Leopard Aesthetics Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid. This foundation is not just about looks; it’s about creating a holistic driving experience. The brand aims to innovate human-vehicle interaction, making technology intuitive and accessible. The goal is to provide premium mobility experiences that resonate with users worldwide.
Chery's strategy is clear. It aims to expand its global footprint, targeting a network of 1,200 sales outlets and an annual production volume of 500,000 units for LEPAS. This is not just growth; it’s a transformation. Chery is evolving from a traditional automaker to a lifestyle brand, shaping the future of mobility.
The company’s global R&D network, which includes eight research centers and ten production bases, is a testament to its commitment to innovation. This infrastructure allows Chery to tailor its products to local markets, ensuring relevance and appeal. The philosophy of "In somewhere, For somewhere" drives Chery’s approach, emphasizing localization and adaptability.
Chery's recent achievements are noteworthy. In 2024, the brand sold 640,000 units, with the TIGGO7 emerging as the top-selling A-class SUV. Its successful entry into the European market further solidifies its position as a formidable competitor on the global stage. The combination of technological advancements and a diversified product lineup positions Chery as a contender among the world's top automakers.
As Chery navigates this ambitious path, it faces challenges. The automotive industry is evolving rapidly, with electric vehicles and smart technology leading the charge. However, Chery's commitment to hybrid technology and family-oriented solutions sets it apart. The brand is not just keeping pace; it is setting the pace.
In conclusion, Chery is charting a bold course into the future. With its sights set on 1 million sales, the company is redefining what it means to be a global automaker. Through innovation, diversification, and a focus on family values, Chery is not just selling cars; it is crafting a new narrative in the world of mobility. The road ahead is filled with possibilities, and Chery is ready to drive into the future.
Chery's theme, "Navigating the Future," encapsulates its strategy. The company is not just about selling cars; it’s about creating a family-oriented ecosystem. With nearly 3,000 dealers and a presence in 97 countries, Chery is a global player. Its core values—safety and family orientation—are the compass guiding its journey.
The Shanghai Auto Show was a stage for Chery's latest technological marvels. The brand showcased its Chery Super Hybrid (CSH) vehicles, including the TIGGO7 CSH, TIGGO8 CSH, and the flagship TIGGO9 CSH. These vehicles are not just about aesthetics; they are built for endurance. The TIGGO9 CSH achieved an impressive range of over 1,400 kilometers, while the ARRIZO8 CSH boasted a fuel consumption of just 4.2 liters per 100 kilometers. These figures are not just numbers; they represent Chery's commitment to efficiency and sustainability.
Chery is also expanding its horizons. The introduction of the HIMLA pickup series marks a significant step into new territory. Inspired by the Himalayas, HIMLA is designed for all-terrain use. It offers gasoline, diesel, and new energy powertrains, pushing the boundaries of what a pickup can be. This diversification is a strategic move, allowing Chery to cater to a broader audience and adapt to varying market demands.
But Chery's ambitions do not stop there. The brand also launched its new sub-brand, LEPAS, at a separate event. The LEPAS L8, the first model under this new banner, aims to redefine mobility with a focus on elegance and technology. This SUV is not just a vehicle; it’s a statement. With design elements inspired by the sleek contours of a leopard, the L8 balances power and sophistication. Its vertical-pupil headlights and minimalist cockpit create an inviting yet commanding presence on the road.
LEPAS is built on four pillars: Leopard Aesthetics Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid. This foundation is not just about looks; it’s about creating a holistic driving experience. The brand aims to innovate human-vehicle interaction, making technology intuitive and accessible. The goal is to provide premium mobility experiences that resonate with users worldwide.
Chery's strategy is clear. It aims to expand its global footprint, targeting a network of 1,200 sales outlets and an annual production volume of 500,000 units for LEPAS. This is not just growth; it’s a transformation. Chery is evolving from a traditional automaker to a lifestyle brand, shaping the future of mobility.
The company’s global R&D network, which includes eight research centers and ten production bases, is a testament to its commitment to innovation. This infrastructure allows Chery to tailor its products to local markets, ensuring relevance and appeal. The philosophy of "In somewhere, For somewhere" drives Chery’s approach, emphasizing localization and adaptability.
Chery's recent achievements are noteworthy. In 2024, the brand sold 640,000 units, with the TIGGO7 emerging as the top-selling A-class SUV. Its successful entry into the European market further solidifies its position as a formidable competitor on the global stage. The combination of technological advancements and a diversified product lineup positions Chery as a contender among the world's top automakers.
As Chery navigates this ambitious path, it faces challenges. The automotive industry is evolving rapidly, with electric vehicles and smart technology leading the charge. However, Chery's commitment to hybrid technology and family-oriented solutions sets it apart. The brand is not just keeping pace; it is setting the pace.
In conclusion, Chery is charting a bold course into the future. With its sights set on 1 million sales, the company is redefining what it means to be a global automaker. Through innovation, diversification, and a focus on family values, Chery is not just selling cars; it is crafting a new narrative in the world of mobility. The road ahead is filled with possibilities, and Chery is ready to drive into the future.