Abu Dhabi: The New Hollywood of the Middle East

April 26, 2025, 4:34 pm
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Abu Dhabi is transforming into a cinematic oasis. The capital of the UAE is not just a hub for oil and luxury; it’s becoming a playground for filmmakers. The recent filming of Lionsgate's "Now You See Me: Now You Don't" is a testament to this evolution. Over 13 days, the film crew captured the essence of Abu Dhabi, showcasing its iconic landmarks.

Imagine the Louvre Abu Dhabi, the Sheikh Zayed Bridge, and the vast Liwa desert as backdrops for a heist thriller. These locations are not just scenery; they are characters in their own right. They breathe life into the narrative, drawing audiences into the heart of the UAE.

The film boasts a star-studded cast, including Jesse Eisenberg, Woody Harrelson, and Morgan Freeman. Their presence elevates the film, but it’s the locations that will leave a lasting impression. When the film hits theaters this November, viewers will recognize the vibrant streets of Abu Dhabi, the thrill of Ferrari World, and the excitement of Yas Marina Circuit.

The collaboration between Lionsgate and local authorities is a masterstroke. The Creative Media Authority (CMA) and Abu Dhabi Film Commission played pivotal roles in facilitating the shoot. They provided logistical support and financial incentives, making it easier for international productions to set up shop in the city.

This partnership goes beyond just filming. It’s about nurturing local talent. Six aspiring filmmakers from the UAE secured internships on set. They gained invaluable experience, learning the ropes of filmmaking from industry veterans. This initiative is a glimpse into the future of Abu Dhabi’s film industry.

The involvement of 175 local crew members underscores the growing strength of the UAE’s entertainment sector. It’s a melting pot of creativity and ambition. The local workforce is not just a support system; they are integral to the storytelling process.

The film’s director, Ruben Fleischer, known for hits like "Zombieland" and "Venom," understands the importance of location. He recognizes that the essence of a film often lies in its setting. Abu Dhabi’s unique blend of modernity and tradition offers a rich tapestry for storytelling.

The financial incentives provided by the Abu Dhabi Film Commission are attractive. A cashback rebate of over 35% is a significant draw for filmmakers. It’s a win-win situation. Productions benefit from the financial support, while Abu Dhabi gains international exposure.

The city has become a hotspot for major productions. Over 180 films have utilized its diverse landscapes in recent years. From "Dune" to "Fast and Furious," Abu Dhabi is becoming synonymous with blockbuster filmmaking.

Miral Destinations, which manages several filming locations, is proud of this collaboration. They see it as a way to position Yas Island as a premier destination for entertainment. The synergy between local stakeholders and international productions is creating a vibrant ecosystem.

The excitement surrounding "Now You See Me: Now You Don't" is palpable. The film promises to be a visual feast, showcasing Abu Dhabi’s beauty. It’s not just about the story; it’s about the experience.

As the film industry flourishes, so does the local economy. Increased tourism is a natural byproduct of successful productions. Visitors will flock to see the locations featured on screen. They will want to experience the magic of Abu Dhabi firsthand.

The future looks bright for Abu Dhabi’s film industry. With each new project, the city solidifies its status as a global player. The collaboration between Lionsgate and local authorities is just the beginning.

As more filmmakers discover the allure of Abu Dhabi, the city will continue to grow as a cinematic hub. The blend of culture, innovation, and stunning landscapes creates an irresistible package.

In conclusion, Abu Dhabi is not just a backdrop; it’s a vibrant character in the world of cinema. The city is redefining itself, moving beyond its traditional image. With each film, it tells a new story, inviting the world to watch and be captivated. The magic of filmmaking is alive in Abu Dhabi, and it’s only just beginning.