iQIYI's Bold Leap into the Future of Entertainment
April 24, 2025, 5:16 pm
press@qiyi.
Location: China
In the bustling heart of Beijing, a revolution is brewing. iQIYI, China's leading online entertainment platform, is not just riding the wave of digital transformation; it’s creating the tide. With two new theme parks on the horizon and a strategic shift in content creation, iQIYI is reshaping the landscape of entertainment in China.
On April 18, 2025, iQIYI broke ground on its second theme park, iQIYI LAND, in Kaifeng, Henan Province. This ambitious project follows the announcement of its first park in Yangzhou, Jiangsu Province. Both parks aim to blend online and offline experiences, transforming passive viewers into active participants. This is not just a theme park; it’s a playground for the imagination.
Imagine stepping into a world where your favorite characters come to life. iQIYI LAND promises immersive theaters, holographic light spaces, and interactive performance areas. It’s a realm where technology meets storytelling, allowing fans to engage with content like never before. The park will feature seven core entertainment sectors, including mixed reality experiences and NPC interactions. It’s a new frontier for fans, where they can co-create their experiences.
This innovative approach stands in stark contrast to traditional theme parks, which often require hefty investments and long return cycles. iQIYI is pioneering a more agile model, leveraging cutting-edge technologies like virtual reality and artificial intelligence. This strategy not only enhances user engagement but also addresses common industry challenges, such as IP depreciation and high operational costs.
The vision extends beyond the parks. At the 2025 iQIYI World Conference, held just days later, the company unveiled over 400 new titles and a transformative "long + short" content strategy. This dual approach caters to shrinking attention spans while maintaining high-quality storytelling. iQIYI is not just adapting; it’s leading the charge into a new era of content consumption.
The "long + short" strategy is a game changer. It combines traditional long-form dramas with short, bite-sized content. This allows iQIYI to cater to diverse viewer preferences, offering everything from mini-dramas to full-length films. The platform is set to launch five signature drama brands, each targeting different genres and audiences. This breadth of content ensures that there’s something for everyone, from comedy to crime thrillers.
Moreover, iQIYI is doubling down on its mini-drama initiatives, aiming to produce thousands of short episodes that are quick to consume yet rich in storytelling. This shift reflects a keen understanding of modern viewing habits, where users often prefer shorter, more digestible content. The company is not just keeping pace with trends; it’s setting them.
But the innovation doesn’t stop at content creation. iQIYI is also enhancing its IP monetization strategy. The launch of a content-driven e-commerce platform allows users to engage with their favorite shows while shopping in real time. This integration of entertainment and commerce is a bold move, targeting iQIYI’s paid subscribers and creating new revenue streams.
The company’s commitment to technology is evident in its use of AI. Features like iJump allow viewers to navigate content seamlessly, giving them control over their viewing experience. This shift from producer-driven delivery to user-driven selection is revolutionary. It empowers viewers, making them active participants in their entertainment journey.
Additionally, iQIYI’s intelligent assistant, Taodou, personalizes recommendations and enhances user interaction. This level of customization deepens audience engagement, ensuring that viewers feel connected to the content. The integration of AI in production processes also streamlines workflows, allowing creators to focus on storytelling rather than logistics.
As iQIYI ventures into this new territory, it’s clear that the company is not just expanding its footprint; it’s redefining the very essence of entertainment. The theme parks and innovative content strategies are part of a larger vision to create a holistic entertainment ecosystem. This ecosystem bridges the gap between digital and physical experiences, allowing fans to immerse themselves in the worlds they love.
The timing is ripe for such bold moves. The theme park sector in China is booming, projected to exceed RMB 110 billion (USD 15 billion) by 2028. iQIYI’s strategic location choices, like Kaifeng—an ancient capital with rich cultural heritage—ensure that these parks will attract visitors from across the region. With excellent transportation links and a growing population, the potential for success is immense.
In conclusion, iQIYI is not just a player in the entertainment industry; it’s a trailblazer. By merging technology with storytelling, the company is crafting experiences that resonate with audiences on multiple levels. The future of entertainment is here, and it’s interactive, immersive, and incredibly exciting. As iQIYI continues to innovate, one thing is clear: the landscape of entertainment will never be the same again.
On April 18, 2025, iQIYI broke ground on its second theme park, iQIYI LAND, in Kaifeng, Henan Province. This ambitious project follows the announcement of its first park in Yangzhou, Jiangsu Province. Both parks aim to blend online and offline experiences, transforming passive viewers into active participants. This is not just a theme park; it’s a playground for the imagination.
Imagine stepping into a world where your favorite characters come to life. iQIYI LAND promises immersive theaters, holographic light spaces, and interactive performance areas. It’s a realm where technology meets storytelling, allowing fans to engage with content like never before. The park will feature seven core entertainment sectors, including mixed reality experiences and NPC interactions. It’s a new frontier for fans, where they can co-create their experiences.
This innovative approach stands in stark contrast to traditional theme parks, which often require hefty investments and long return cycles. iQIYI is pioneering a more agile model, leveraging cutting-edge technologies like virtual reality and artificial intelligence. This strategy not only enhances user engagement but also addresses common industry challenges, such as IP depreciation and high operational costs.
The vision extends beyond the parks. At the 2025 iQIYI World Conference, held just days later, the company unveiled over 400 new titles and a transformative "long + short" content strategy. This dual approach caters to shrinking attention spans while maintaining high-quality storytelling. iQIYI is not just adapting; it’s leading the charge into a new era of content consumption.
The "long + short" strategy is a game changer. It combines traditional long-form dramas with short, bite-sized content. This allows iQIYI to cater to diverse viewer preferences, offering everything from mini-dramas to full-length films. The platform is set to launch five signature drama brands, each targeting different genres and audiences. This breadth of content ensures that there’s something for everyone, from comedy to crime thrillers.
Moreover, iQIYI is doubling down on its mini-drama initiatives, aiming to produce thousands of short episodes that are quick to consume yet rich in storytelling. This shift reflects a keen understanding of modern viewing habits, where users often prefer shorter, more digestible content. The company is not just keeping pace with trends; it’s setting them.
But the innovation doesn’t stop at content creation. iQIYI is also enhancing its IP monetization strategy. The launch of a content-driven e-commerce platform allows users to engage with their favorite shows while shopping in real time. This integration of entertainment and commerce is a bold move, targeting iQIYI’s paid subscribers and creating new revenue streams.
The company’s commitment to technology is evident in its use of AI. Features like iJump allow viewers to navigate content seamlessly, giving them control over their viewing experience. This shift from producer-driven delivery to user-driven selection is revolutionary. It empowers viewers, making them active participants in their entertainment journey.
Additionally, iQIYI’s intelligent assistant, Taodou, personalizes recommendations and enhances user interaction. This level of customization deepens audience engagement, ensuring that viewers feel connected to the content. The integration of AI in production processes also streamlines workflows, allowing creators to focus on storytelling rather than logistics.
As iQIYI ventures into this new territory, it’s clear that the company is not just expanding its footprint; it’s redefining the very essence of entertainment. The theme parks and innovative content strategies are part of a larger vision to create a holistic entertainment ecosystem. This ecosystem bridges the gap between digital and physical experiences, allowing fans to immerse themselves in the worlds they love.
The timing is ripe for such bold moves. The theme park sector in China is booming, projected to exceed RMB 110 billion (USD 15 billion) by 2028. iQIYI’s strategic location choices, like Kaifeng—an ancient capital with rich cultural heritage—ensure that these parks will attract visitors from across the region. With excellent transportation links and a growing population, the potential for success is immense.
In conclusion, iQIYI is not just a player in the entertainment industry; it’s a trailblazer. By merging technology with storytelling, the company is crafting experiences that resonate with audiences on multiple levels. The future of entertainment is here, and it’s interactive, immersive, and incredibly exciting. As iQIYI continues to innovate, one thing is clear: the landscape of entertainment will never be the same again.