Faume's €8 Million Leap: The Future of Second-Hand Fashion
April 11, 2025, 3:34 pm
Location: United Kingdom, England, London
Employees: 51-200
Founded date: 2008
Total raised: $40M
In the bustling heart of Paris, a fashion revolution is brewing. Faume, a startup specializing in second-hand luxury fashion, has just secured €8 million in funding. This financial boost aims to propel its growth across Europe, particularly in the Italian and British markets. With a partnership with Victoria Beckham, Faume is poised to redefine how luxury brands engage with sustainability.
Founded in 2020, Faume operates a white-label platform. This means brands can sell second-hand items under their own names, maintaining control over their image and pricing. Unlike traditional marketplaces, where buyers and sellers interact directly, Faume handles logistics, technology, and customer experience. This model allows brands to focus on what they do best: creating beautiful fashion.
The funding round was led by Amundi Private Equity Transition Juste, with contributions from existing investors like Daphni and Bpifrance. This influx of capital will help Faume expand its commercial and technical teams. The goal? To onboard 150 brand partners within the next four years. This ambitious plan is backed by a booming second-hand market, which is growing at a staggering pace.
The second-hand fashion market is not just a trend; it’s a tidal wave. According to a recent study, sales of second-hand clothing are growing 20 times faster than new clothing. By 2024, second-hand purchases accounted for 20% of online fashion sales. The global second-hand apparel market is projected to reach €307 billion by 2028, growing at an annual rate of 12%. This is a clear signal that consumers are shifting their preferences toward sustainable options.
Faume’s platform has already facilitated the sale of over 300,000 second-hand items. Remarkably, more than 40% of these transactions occurred outside France. This international reach highlights the brand's potential to tap into diverse markets. With the new funding, Faume aims to strengthen its presence in Italy and the UK, two markets ripe for disruption.
Sustainability is at the core of Faume’s mission. In 2024 alone, the company helped avoid over 4,200 tons of CO2 emissions through clothing refurbishment and reuse. This achievement underscores the environmental impact of second-hand fashion. As the textile industry grapples with its carbon footprint, Faume offers a solution that benefits both brands and the planet.
The startup’s innovative approach is appealing to premium brands eager to participate in the circular economy. Faume’s technology allows these brands to sell second-hand items without diluting their image. This is crucial in an industry where brand equity is paramount. By offering a seamless second-hand experience, Faume enables brands to attract eco-conscious consumers while maintaining their luxury status.
The upcoming launch of Faume’s ‘Dynamic Pricing’ AI solution in 2025 is another game-changer. This technology will allow brands to adjust second-hand prices in real time, keeping them competitive with traditional marketplaces. It’s a smart move that ensures brands can offer attractive prices while retaining their margins.
Faume’s partnerships are impressive. With over 45 brands on board, including well-known names like Lacoste, Isabel Marant, and ba&sh, the platform is quickly becoming a go-to for luxury second-hand fashion. The recent collaboration with Victoria Beckham marks a significant milestone, opening doors to the UK market. This partnership is not just about sales; it’s about aligning with a vision of sustainable fashion.
The fashion industry is at a crossroads. As consumers become more aware of the environmental impact of their purchases, brands must adapt. Faume is leading the charge, proving that second-hand fashion can be both profitable and sustainable. The company’s model offers a lifeline to brands looking to navigate this new landscape.
Faume’s success is not just about numbers; it’s about a shift in mindset. The startup embodies a new era of fashion, where sustainability and luxury coexist. It’s a delicate balance, but Faume is proving it can be done. By providing a platform that prioritizes both the environment and brand integrity, Faume is setting a precedent for the industry.
As the second-hand market continues to grow, Faume is well-positioned to capitalize on this trend. The company’s commitment to innovation and sustainability resonates with today’s consumers. With its recent funding and strategic partnerships, Faume is not just riding the wave; it’s creating the tide.
In conclusion, Faume’s €8 million funding round is more than just a financial milestone. It’s a signal of the changing tides in the fashion industry. As the second-hand market flourishes, Faume stands at the forefront, ready to lead luxury brands into a sustainable future. The journey has just begun, and the possibilities are endless.
Founded in 2020, Faume operates a white-label platform. This means brands can sell second-hand items under their own names, maintaining control over their image and pricing. Unlike traditional marketplaces, where buyers and sellers interact directly, Faume handles logistics, technology, and customer experience. This model allows brands to focus on what they do best: creating beautiful fashion.
The funding round was led by Amundi Private Equity Transition Juste, with contributions from existing investors like Daphni and Bpifrance. This influx of capital will help Faume expand its commercial and technical teams. The goal? To onboard 150 brand partners within the next four years. This ambitious plan is backed by a booming second-hand market, which is growing at a staggering pace.
The second-hand fashion market is not just a trend; it’s a tidal wave. According to a recent study, sales of second-hand clothing are growing 20 times faster than new clothing. By 2024, second-hand purchases accounted for 20% of online fashion sales. The global second-hand apparel market is projected to reach €307 billion by 2028, growing at an annual rate of 12%. This is a clear signal that consumers are shifting their preferences toward sustainable options.
Faume’s platform has already facilitated the sale of over 300,000 second-hand items. Remarkably, more than 40% of these transactions occurred outside France. This international reach highlights the brand's potential to tap into diverse markets. With the new funding, Faume aims to strengthen its presence in Italy and the UK, two markets ripe for disruption.
Sustainability is at the core of Faume’s mission. In 2024 alone, the company helped avoid over 4,200 tons of CO2 emissions through clothing refurbishment and reuse. This achievement underscores the environmental impact of second-hand fashion. As the textile industry grapples with its carbon footprint, Faume offers a solution that benefits both brands and the planet.
The startup’s innovative approach is appealing to premium brands eager to participate in the circular economy. Faume’s technology allows these brands to sell second-hand items without diluting their image. This is crucial in an industry where brand equity is paramount. By offering a seamless second-hand experience, Faume enables brands to attract eco-conscious consumers while maintaining their luxury status.
The upcoming launch of Faume’s ‘Dynamic Pricing’ AI solution in 2025 is another game-changer. This technology will allow brands to adjust second-hand prices in real time, keeping them competitive with traditional marketplaces. It’s a smart move that ensures brands can offer attractive prices while retaining their margins.
Faume’s partnerships are impressive. With over 45 brands on board, including well-known names like Lacoste, Isabel Marant, and ba&sh, the platform is quickly becoming a go-to for luxury second-hand fashion. The recent collaboration with Victoria Beckham marks a significant milestone, opening doors to the UK market. This partnership is not just about sales; it’s about aligning with a vision of sustainable fashion.
The fashion industry is at a crossroads. As consumers become more aware of the environmental impact of their purchases, brands must adapt. Faume is leading the charge, proving that second-hand fashion can be both profitable and sustainable. The company’s model offers a lifeline to brands looking to navigate this new landscape.
Faume’s success is not just about numbers; it’s about a shift in mindset. The startup embodies a new era of fashion, where sustainability and luxury coexist. It’s a delicate balance, but Faume is proving it can be done. By providing a platform that prioritizes both the environment and brand integrity, Faume is setting a precedent for the industry.
As the second-hand market continues to grow, Faume is well-positioned to capitalize on this trend. The company’s commitment to innovation and sustainability resonates with today’s consumers. With its recent funding and strategic partnerships, Faume is not just riding the wave; it’s creating the tide.
In conclusion, Faume’s €8 million funding round is more than just a financial milestone. It’s a signal of the changing tides in the fashion industry. As the second-hand market flourishes, Faume stands at the forefront, ready to lead luxury brands into a sustainable future. The journey has just begun, and the possibilities are endless.