Relais Group Plc: A Strategic Leap into the European Truck Accessories Market

April 9, 2025, 11:05 am
Relais Group Oyj
Relais Group Oyj
B2CBusinessEquipmentServiceVehiclesWholesaler
Location: Finland, Southern Finland Province, Vantaa
Employees: 501-1000
Founded date: 1996
Relais Group Plc is making waves in the European truck accessories market. The company recently announced a significant acquisition that could reshape its future. On April 7, 2025, Relais Group’s subsidiary, Strands Group AB, signed an agreement to acquire 70% of the Belgium-based Matro Group. This move is not just a business transaction; it’s a strategic leap into a thriving market.

Matro Group has a rich history, dating back to 1988. It’s a well-established distributor of truck accessories in the Benelux region and Germany. With its own brand, Nedking, Matro Group is a profitable player in the industry. The acquisition will allow Relais Group to deepen its cooperation with Matro, enhancing service delivery across Europe.

The numbers tell a compelling story. In 2024, Matro Group reported net sales of €18.7 million, with an EBITDA of €3.7 million. The agreed enterprise value for Matro Group stands at €27.9 million, with a preliminary purchase price of €19.9 million for the 70% stake. This investment positions Relais Group to tap into a growing market segment.

Relais Group is not just a passive player. It’s a consolidator in the vehicle aftermarket, focusing on strategic acquisitions. The company’s net sales reached €322.6 million in 2024, up from €284.3 million in 2023. This growth trajectory reflects its aggressive expansion strategy. With approximately 1,300 employees across six countries, Relais Group is poised for further growth.

The acquisition of Matro Group is a game-changer. It allows Relais to leverage Strands’ success in vehicle lighting to boost Matro’s Nedking brand. Together, they can create a formidable presence in the truck accessories market. The synergy between the two companies promises to enhance product offerings and expand market reach.

This acquisition is not just about numbers; it’s about vision. Relais Group aims to establish a strong foothold in continental Europe. The vast market presents exciting opportunities for organic growth and further acquisitions. The leadership of Glenn Gils at Matro Group will be instrumental in driving this vision forward.

The deal also includes a shareholder agreement with a put and call option for the remaining 30% of Matro Group’s shares. This option is exercisable five years after closing, allowing Relais to potentially increase its stake based on Matro’s growth. This strategic flexibility underscores Relais Group’s commitment to long-term growth.

The timing of this acquisition is crucial. The truck accessories market is evolving. Demand for high-quality, innovative products is on the rise. By acquiring Matro Group, Relais Group positions itself to meet this demand head-on. The partnership will enable both companies to explore new market segments and enhance their product lines.

Relais Group’s approach is methodical. It seeks companies that align with its growth strategy. Matro Group fits this profile perfectly. The acquisition aligns with Relais’s goal of becoming a leading player in the European aftermarket. It’s a calculated risk that promises substantial rewards.

The market reaction to this acquisition will be closely watched. Investors are keen to see how this strategic move will impact Relais Group’s bottom line. The company’s stock is listed on the Main Market of Nasdaq Helsinki, and this acquisition could influence its market performance.

In conclusion, Relais Group Plc is on a transformative journey. The acquisition of Matro Group is a bold step into the European truck accessories market. It’s a strategic move that promises to enhance growth and expand market presence. With a solid foundation and a clear vision, Relais Group is set to navigate the complexities of the aftermarket landscape. The road ahead is filled with opportunities, and Relais Group is ready to seize them.