The Rise of Plant-Based Partnerships: A New Era in Food Service and Sustainability
April 7, 2025, 9:46 pm
In a world where health and sustainability are paramount, two significant developments have emerged, reshaping the landscape of food service and environmental responsibility. Actual Veggies, a pioneer in plant-based burgers, has teamed up with Eurest, a major food service provider in the U.S. Meanwhile, the Dutch city of Nijmegen has taken bold steps to promote plant-based diets by endorsing the Plant Based Treaty and banning meat advertisements. These stories are not just about food; they symbolize a shift in societal values.
Actual Veggies has made waves by becoming the exclusive veggie burger supplier for Eurest. This partnership is a match made in culinary heaven. Eurest operates over 1,600 marketplaces across the U.S., making this collaboration a significant leap for Actual Veggies. The company’s Black Bean Burger, crafted from fresh vegetables and grains, will soon grace the menus of countless workplaces. This is not just a win for Actual Veggies; it’s a victory for anyone who craves delicious, plant-based options.
The genesis of this partnership is as intriguing as the burgers themselves. Chris Ivens-Brown, Eurest’s Chief Culinary Officer, discovered Actual Veggies while searching for quality plant-based options. One taste led to an inquiry, and the rest is history. This highlights a crucial point: taste matters. Research shows that flavor is the driving force behind plant-based food purchases. People want food that excites their taste buds, not just their conscience.
Eurest is not merely adding a new burger to its menu; it’s embracing culinary innovation. The company’s chefs are developing recipes that showcase the unique flavors and textures of Actual Veggies’ offerings. This commitment to quality is essential in a market flooded with mediocre plant-based products. The goal is clear: to elevate plant-based dining from a niche to a mainstream choice.
Meanwhile, in Nijmegen, the winds of change are blowing even stronger. This Dutch city has taken a stand by endorsing the Plant Based Treaty, joining a growing list of municipalities committed to promoting plant-based diets. The ban on meat advertisements in public spaces is a bold move. It sends a clear message: the future is plant-based. Nijmegen is not alone; cities like Haarlem and Utrecht have paved the way for this progressive approach.
The Nimma Sandwich, a product of local collaboration, is a testament to Nijmegen’s commitment to sustainability. This sandwich is more than just a meal; it’s a celebration of local farmers and producers. By sourcing ingredients locally, Nijmegen is fostering community ties and reducing its carbon footprint. This is a model for other cities to follow. When local meets plant-based, everyone wins.
The endorsement of the Plant Based Treaty is a significant milestone. It reflects a growing awareness of the impact of food production on health and the environment. Over 4,000 businesses and organizations, along with more than 230,000 individuals, have rallied behind this cause. This collective action is a powerful reminder that change is possible when people unite for a common goal.
The implications of these developments extend beyond the immediate benefits of tasty burgers and sandwiches. They represent a shift in consumer behavior. As more people seek healthier, sustainable options, companies must adapt or risk being left behind. The demand for plant-based foods is not a passing trend; it’s a fundamental change in how we think about food.
Actual Veggies’ recent $7 million Series A funding round underscores this shift. The capital will fuel retail expansion and product development, ensuring that the company remains at the forefront of the plant-based movement. With Eurest as a partner, Actual Veggies is poised to reach new heights. This partnership is a beacon of hope for those who believe in the power of food to drive positive change.
In the U.S., the plant-based market is growing rapidly. Consumers are becoming more conscious of their food choices. They want transparency, quality, and taste. Actual Veggies is meeting this demand head-on. Their commitment to using whole vegetables and grains sets them apart in a crowded market. It’s not just about being plant-based; it’s about being delicious and nutritious.
Nijmegen’s actions resonate on a global scale. By banning meat ads and promoting plant-based diets, the city is setting a precedent. It’s a call to action for other municipalities to follow suit. The Plant Based Treaty is gaining traction, and its endorsement by cities worldwide signals a shift in priorities. Health, sustainability, and animal welfare are becoming central to food policy.
The partnership between Actual Veggies and Eurest, along with Nijmegen’s endorsement of the Plant Based Treaty, illustrates a broader trend. The food industry is evolving. Consumers are demanding better options, and companies are responding. This is a time of transformation, where plant-based foods are not just alternatives but the main event.
In conclusion, the rise of plant-based partnerships marks a new era in food service and sustainability. Actual Veggies and Eurest are leading the charge in the U.S., while Nijmegen is setting an example in Europe. Together, they are reshaping our relationship with food. As we move forward, the question is not whether plant-based diets will become mainstream, but how quickly we can embrace this change. The future is bright, and it’s green.
Actual Veggies has made waves by becoming the exclusive veggie burger supplier for Eurest. This partnership is a match made in culinary heaven. Eurest operates over 1,600 marketplaces across the U.S., making this collaboration a significant leap for Actual Veggies. The company’s Black Bean Burger, crafted from fresh vegetables and grains, will soon grace the menus of countless workplaces. This is not just a win for Actual Veggies; it’s a victory for anyone who craves delicious, plant-based options.
The genesis of this partnership is as intriguing as the burgers themselves. Chris Ivens-Brown, Eurest’s Chief Culinary Officer, discovered Actual Veggies while searching for quality plant-based options. One taste led to an inquiry, and the rest is history. This highlights a crucial point: taste matters. Research shows that flavor is the driving force behind plant-based food purchases. People want food that excites their taste buds, not just their conscience.
Eurest is not merely adding a new burger to its menu; it’s embracing culinary innovation. The company’s chefs are developing recipes that showcase the unique flavors and textures of Actual Veggies’ offerings. This commitment to quality is essential in a market flooded with mediocre plant-based products. The goal is clear: to elevate plant-based dining from a niche to a mainstream choice.
Meanwhile, in Nijmegen, the winds of change are blowing even stronger. This Dutch city has taken a stand by endorsing the Plant Based Treaty, joining a growing list of municipalities committed to promoting plant-based diets. The ban on meat advertisements in public spaces is a bold move. It sends a clear message: the future is plant-based. Nijmegen is not alone; cities like Haarlem and Utrecht have paved the way for this progressive approach.
The Nimma Sandwich, a product of local collaboration, is a testament to Nijmegen’s commitment to sustainability. This sandwich is more than just a meal; it’s a celebration of local farmers and producers. By sourcing ingredients locally, Nijmegen is fostering community ties and reducing its carbon footprint. This is a model for other cities to follow. When local meets plant-based, everyone wins.
The endorsement of the Plant Based Treaty is a significant milestone. It reflects a growing awareness of the impact of food production on health and the environment. Over 4,000 businesses and organizations, along with more than 230,000 individuals, have rallied behind this cause. This collective action is a powerful reminder that change is possible when people unite for a common goal.
The implications of these developments extend beyond the immediate benefits of tasty burgers and sandwiches. They represent a shift in consumer behavior. As more people seek healthier, sustainable options, companies must adapt or risk being left behind. The demand for plant-based foods is not a passing trend; it’s a fundamental change in how we think about food.
Actual Veggies’ recent $7 million Series A funding round underscores this shift. The capital will fuel retail expansion and product development, ensuring that the company remains at the forefront of the plant-based movement. With Eurest as a partner, Actual Veggies is poised to reach new heights. This partnership is a beacon of hope for those who believe in the power of food to drive positive change.
In the U.S., the plant-based market is growing rapidly. Consumers are becoming more conscious of their food choices. They want transparency, quality, and taste. Actual Veggies is meeting this demand head-on. Their commitment to using whole vegetables and grains sets them apart in a crowded market. It’s not just about being plant-based; it’s about being delicious and nutritious.
Nijmegen’s actions resonate on a global scale. By banning meat ads and promoting plant-based diets, the city is setting a precedent. It’s a call to action for other municipalities to follow suit. The Plant Based Treaty is gaining traction, and its endorsement by cities worldwide signals a shift in priorities. Health, sustainability, and animal welfare are becoming central to food policy.
The partnership between Actual Veggies and Eurest, along with Nijmegen’s endorsement of the Plant Based Treaty, illustrates a broader trend. The food industry is evolving. Consumers are demanding better options, and companies are responding. This is a time of transformation, where plant-based foods are not just alternatives but the main event.
In conclusion, the rise of plant-based partnerships marks a new era in food service and sustainability. Actual Veggies and Eurest are leading the charge in the U.S., while Nijmegen is setting an example in Europe. Together, they are reshaping our relationship with food. As we move forward, the question is not whether plant-based diets will become mainstream, but how quickly we can embrace this change. The future is bright, and it’s green.