Hi Auto: Revolutionizing Drive-Thrus with AI Technology
April 7, 2025, 9:47 pm

Location: United States, North Carolina, Charlotte
Employees: 5001-10000
Founded date: 1977

Location: United States, Florida, Tampa
Employees: 1001-5000
Founded date: 1999
Total raised: $20M
In the fast-paced world of quick-service restaurants (QSR), speed and accuracy are the golden tickets. Hi Auto, a startup based in Dayton, Ohio, is stepping up to the plate with a fresh approach. They’ve just secured $15 million in Series A funding, bringing their total capital to $23 million. This funding round was led by Delek Motors, the Zisapel Family, and Vasuki Tech Fund, with additional backing from Allied Group, Goldbell Investments, and the Meir Barel Group.
Hi Auto is not just another tech company; it’s a game-changer. Founded in 2019 by Roy Baharav, Eyal Shapira, and the late Zohar Zisapel, the company is focused on automating the drive-thru experience. Their software-as-a-service (SaaS) platform is designed to take the pressure off employees by handling the entire ordering process. This allows staff to focus on food preparation and customer engagement, rather than juggling orders and dealing with the chaos of a busy drive-thru.
As labor costs continue to rise, QSR operators face a daunting challenge. They need to maintain speed and accuracy while keeping profits in check. Hi Auto’s technology addresses this issue head-on. With an impressive order accuracy rate of over 96% and a completion rate exceeding 90%, the company is proving that AI can be a reliable partner in the fast-food arena.
Hi Auto’s clientele reads like a who’s who of the QSR world. They count Bojangles, Checkers & Rally’s, Lee’s Famous Recipe Chicken, Burger King New Zealand, and Popeyes UK among their customers. These partnerships are not just for show; they are a testament to the effectiveness of Hi Auto’s technology. The company is also running multiple paid pilots with top-tier QSR chains, both in the U.S. and internationally.
What sets Hi Auto apart is its advanced noise cancellation technology and a specialized language model tailored for the chaotic environment of drive-thrus. Picture this: a customer hesitating over their order while cars honk and engines roar. Hi Auto’s system cuts through the noise, ensuring that orders are taken accurately, even in the most distracting conditions.
But it doesn’t stop there. Hi Auto’s AI doesn’t just take orders; it also upsells. The system dynamically recommends add-ons or premium items based on various factors, such as store inventory, time of day, and even the weather. This contextual awareness helps boost average ticket sizes, transforming the AI from a mere cost-saving tool into a revenue-generating powerhouse.
The team behind Hi Auto is no stranger to the tech world. CEO Roy Baharav has a rich background, having previously led product and business roles at Google. His experience includes launching Google’s Smart Shopping Campaigns, which gives him a unique perspective on retail-focused AI solutions. CTO Eyal Shapira brings over 20 years of software R&D experience, including founding AI-driven startups. Together, they lead a team of 100 employees worldwide, all dedicated to refining and expanding Hi Auto’s offerings.
The recent funding will allow Hi Auto to scale its operations and enhance its product. The company has also secured a $4 million credit line to support its growth. This financial backing is crucial as they aim to become the go-to conversational AI solution for QSRs globally.
In a world where customer expectations are higher than ever, Hi Auto is positioning itself as a vital player in the QSR landscape. The rise of AI in the food industry is not just a trend; it’s a revolution. As labor turnover and costs continue to strain restaurant operations, solutions like Hi Auto’s are becoming indispensable.
Imagine a future where drive-thrus operate seamlessly, with AI handling orders while employees focus on creating memorable customer experiences. This is the vision Hi Auto is working towards. Their technology acts like an always-available drive-thru specialist—one that never calls in sick and delivers near-perfect accuracy.
As the QSR industry evolves, companies that embrace innovation will thrive. Hi Auto is at the forefront of this change, ready to redefine how we experience fast food. With their recent funding and a strong foundation, they are poised to expand their footprint and refine their product.
In conclusion, Hi Auto is not just about automating orders; it’s about enhancing the entire drive-thru experience. Their AI technology is a beacon of efficiency in a chaotic environment. As they continue to grow and innovate, the future of drive-thrus looks brighter than ever. The road ahead is paved with opportunities, and Hi Auto is steering the way.
Hi Auto is not just another tech company; it’s a game-changer. Founded in 2019 by Roy Baharav, Eyal Shapira, and the late Zohar Zisapel, the company is focused on automating the drive-thru experience. Their software-as-a-service (SaaS) platform is designed to take the pressure off employees by handling the entire ordering process. This allows staff to focus on food preparation and customer engagement, rather than juggling orders and dealing with the chaos of a busy drive-thru.
As labor costs continue to rise, QSR operators face a daunting challenge. They need to maintain speed and accuracy while keeping profits in check. Hi Auto’s technology addresses this issue head-on. With an impressive order accuracy rate of over 96% and a completion rate exceeding 90%, the company is proving that AI can be a reliable partner in the fast-food arena.
Hi Auto’s clientele reads like a who’s who of the QSR world. They count Bojangles, Checkers & Rally’s, Lee’s Famous Recipe Chicken, Burger King New Zealand, and Popeyes UK among their customers. These partnerships are not just for show; they are a testament to the effectiveness of Hi Auto’s technology. The company is also running multiple paid pilots with top-tier QSR chains, both in the U.S. and internationally.
What sets Hi Auto apart is its advanced noise cancellation technology and a specialized language model tailored for the chaotic environment of drive-thrus. Picture this: a customer hesitating over their order while cars honk and engines roar. Hi Auto’s system cuts through the noise, ensuring that orders are taken accurately, even in the most distracting conditions.
But it doesn’t stop there. Hi Auto’s AI doesn’t just take orders; it also upsells. The system dynamically recommends add-ons or premium items based on various factors, such as store inventory, time of day, and even the weather. This contextual awareness helps boost average ticket sizes, transforming the AI from a mere cost-saving tool into a revenue-generating powerhouse.
The team behind Hi Auto is no stranger to the tech world. CEO Roy Baharav has a rich background, having previously led product and business roles at Google. His experience includes launching Google’s Smart Shopping Campaigns, which gives him a unique perspective on retail-focused AI solutions. CTO Eyal Shapira brings over 20 years of software R&D experience, including founding AI-driven startups. Together, they lead a team of 100 employees worldwide, all dedicated to refining and expanding Hi Auto’s offerings.
The recent funding will allow Hi Auto to scale its operations and enhance its product. The company has also secured a $4 million credit line to support its growth. This financial backing is crucial as they aim to become the go-to conversational AI solution for QSRs globally.
In a world where customer expectations are higher than ever, Hi Auto is positioning itself as a vital player in the QSR landscape. The rise of AI in the food industry is not just a trend; it’s a revolution. As labor turnover and costs continue to strain restaurant operations, solutions like Hi Auto’s are becoming indispensable.
Imagine a future where drive-thrus operate seamlessly, with AI handling orders while employees focus on creating memorable customer experiences. This is the vision Hi Auto is working towards. Their technology acts like an always-available drive-thru specialist—one that never calls in sick and delivers near-perfect accuracy.
As the QSR industry evolves, companies that embrace innovation will thrive. Hi Auto is at the forefront of this change, ready to redefine how we experience fast food. With their recent funding and a strong foundation, they are poised to expand their footprint and refine their product.
In conclusion, Hi Auto is not just about automating orders; it’s about enhancing the entire drive-thru experience. Their AI technology is a beacon of efficiency in a chaotic environment. As they continue to grow and innovate, the future of drive-thrus looks brighter than ever. The road ahead is paved with opportunities, and Hi Auto is steering the way.