Fairly Made Secures €15 Million to Revolutionize Sustainable Fashion
April 4, 2025, 3:31 am
In the heart of Paris, a quiet revolution is brewing. Fairly Made, a scale-up dedicated to sustainable fashion, has just raised €15 million. This funding marks a pivotal moment for the company as it aims to transform into a “pure technology player.” The investment round was led by prominent players like BNP Paribas Solar Impulse Venture Fund, GET Fund, ETF Partners, and Frenchfounders. This financial boost is not just a number; it’s a signal of intent. Fairly Made is ready to leverage technology to tackle the pressing environmental and societal challenges that plague the fashion industry.
Founded in 2018, Fairly Made has carved a niche in the sustainable fashion landscape. The company offers a comprehensive solution for brands seeking to transition to more responsible production methods. At the core of its strategy is a robust Software as a Service (SaaS) platform. This platform is designed to enhance supply chain visibility, allowing brands to trace every step of their production process. In an industry often criticized for opacity, Fairly Made shines a light on the dark corners of supply chains.
The funding will be used to refine this technology platform, expand the team, and accelerate global outreach. The ambition is clear: to become the global leader in sustainable fashion. With clients like Versace, LVMH, and Paul Smith already on board, Fairly Made is not just dreaming; it’s delivering.
One of the standout features of Fairly Made’s platform is the creation of digital passports for products. These passports provide consumers with detailed insights into raw material origins, manufacturing processes, and the environmental impact of each item. Imagine holding a garment that tells you its story—from the cotton fields to the factory floor. This level of transparency is revolutionary. It empowers consumers to make informed choices, fostering a culture of accountability in fashion.
The company’s commitment to sustainability goes beyond mere transparency. Fairly Made has introduced an Ecodesign module, which helps brands make environmentally conscious decisions at the earliest stages of production. This proactive approach is crucial. It’s not enough to react to environmental issues; brands must anticipate and mitigate them before they arise.
The backing from BNP Paribas Solar Impulse Venture Fund underscores the importance of this mission. The fund is dedicated to advancing ecological transitions across industries. By supporting Fairly Made, they are investing in a future where sustainability is not an afterthought but a fundamental principle. Supply chain visibility has evolved from a luxury to a necessity. Fairly Made is at the forefront of this change, providing the tools needed for brands to implement sustainable practices effectively.
In just six years, Fairly Made has achieved remarkable growth. The company has opened an office in Milan, expanded its workforce to 80 employees, and gained the trust of over 100 brands. This rapid expansion is a testament to the demand for sustainable solutions in fashion. As consumers become more environmentally conscious, brands are feeling the pressure to adapt. Fairly Made is positioned to help them navigate this transition.
The investment also highlights a broader trend in the fashion industry. Sustainability is no longer a buzzword; it’s a business imperative. Brands that fail to embrace transparency and responsibility risk losing relevance. Fairly Made’s innovative approach to supply chain transparency and impact assessment is not just a competitive advantage; it’s a lifeline for brands looking to thrive in a changing market.
The support from GET Fund and ETF Partners further emphasizes the scalability of Fairly Made’s solution. The company has already created 100 million digital passports in just six years. This impressive figure illustrates the potential for growth and the increasing demand for sustainable practices in the fashion industry. The partnership with Frenchfounders also opens doors to a vast retail network, enhancing Fairly Made’s reach and influence.
As Fairly Made embarks on this new chapter, the fashion industry watches closely. The stakes are high. The future of fashion hinges on the ability to adapt to new realities. Fairly Made is not just a player in this game; it’s a game-changer. By combining technology with a commitment to sustainability, the company is setting a new standard for the industry.
In conclusion, Fairly Made’s recent funding round is more than just a financial milestone. It’s a beacon of hope for a more sustainable future in fashion. The company’s innovative SaaS platform, commitment to transparency, and proactive approach to ecodesign position it as a leader in the industry. As the world grapples with environmental challenges, Fairly Made is paving the way for brands to embrace responsibility. The journey is just beginning, but the destination is clear: a fashion industry that values sustainability as much as style.
Founded in 2018, Fairly Made has carved a niche in the sustainable fashion landscape. The company offers a comprehensive solution for brands seeking to transition to more responsible production methods. At the core of its strategy is a robust Software as a Service (SaaS) platform. This platform is designed to enhance supply chain visibility, allowing brands to trace every step of their production process. In an industry often criticized for opacity, Fairly Made shines a light on the dark corners of supply chains.
The funding will be used to refine this technology platform, expand the team, and accelerate global outreach. The ambition is clear: to become the global leader in sustainable fashion. With clients like Versace, LVMH, and Paul Smith already on board, Fairly Made is not just dreaming; it’s delivering.
One of the standout features of Fairly Made’s platform is the creation of digital passports for products. These passports provide consumers with detailed insights into raw material origins, manufacturing processes, and the environmental impact of each item. Imagine holding a garment that tells you its story—from the cotton fields to the factory floor. This level of transparency is revolutionary. It empowers consumers to make informed choices, fostering a culture of accountability in fashion.
The company’s commitment to sustainability goes beyond mere transparency. Fairly Made has introduced an Ecodesign module, which helps brands make environmentally conscious decisions at the earliest stages of production. This proactive approach is crucial. It’s not enough to react to environmental issues; brands must anticipate and mitigate them before they arise.
The backing from BNP Paribas Solar Impulse Venture Fund underscores the importance of this mission. The fund is dedicated to advancing ecological transitions across industries. By supporting Fairly Made, they are investing in a future where sustainability is not an afterthought but a fundamental principle. Supply chain visibility has evolved from a luxury to a necessity. Fairly Made is at the forefront of this change, providing the tools needed for brands to implement sustainable practices effectively.
In just six years, Fairly Made has achieved remarkable growth. The company has opened an office in Milan, expanded its workforce to 80 employees, and gained the trust of over 100 brands. This rapid expansion is a testament to the demand for sustainable solutions in fashion. As consumers become more environmentally conscious, brands are feeling the pressure to adapt. Fairly Made is positioned to help them navigate this transition.
The investment also highlights a broader trend in the fashion industry. Sustainability is no longer a buzzword; it’s a business imperative. Brands that fail to embrace transparency and responsibility risk losing relevance. Fairly Made’s innovative approach to supply chain transparency and impact assessment is not just a competitive advantage; it’s a lifeline for brands looking to thrive in a changing market.
The support from GET Fund and ETF Partners further emphasizes the scalability of Fairly Made’s solution. The company has already created 100 million digital passports in just six years. This impressive figure illustrates the potential for growth and the increasing demand for sustainable practices in the fashion industry. The partnership with Frenchfounders also opens doors to a vast retail network, enhancing Fairly Made’s reach and influence.
As Fairly Made embarks on this new chapter, the fashion industry watches closely. The stakes are high. The future of fashion hinges on the ability to adapt to new realities. Fairly Made is not just a player in this game; it’s a game-changer. By combining technology with a commitment to sustainability, the company is setting a new standard for the industry.
In conclusion, Fairly Made’s recent funding round is more than just a financial milestone. It’s a beacon of hope for a more sustainable future in fashion. The company’s innovative SaaS platform, commitment to transparency, and proactive approach to ecodesign position it as a leader in the industry. As the world grapples with environmental challenges, Fairly Made is paving the way for brands to embrace responsibility. The journey is just beginning, but the destination is clear: a fashion industry that values sustainability as much as style.