Ascott's Ambitious Leap: A New Era for Loyalty and Pet-Friendly Stays
April 2, 2025, 9:47 pm
In the bustling world of hospitality, loyalty programs are the golden keys that unlock customer retention. Ascott Limited, a titan in the lodging industry, is sharpening its focus on its loyalty program, Ascott Star Rewards (ASR). With a goal to triple its membership to 15 million by 2028, Ascott is not just thinking big; it’s thinking smart.
The company is rolling out a suite of enhancements to its mobile app and website, aiming to create a seamless experience for its users. The app will soon feature a refreshed interface, allowing members to navigate with ease. Imagine a well-oiled machine, where every cog turns smoothly. This is the vision Ascott has for its digital presence.
Ascott's GenAI-powered chatbot, Cubby, is another piece of this puzzle. It’s designed to make online bookings as easy as pie. Members can expect personalized property recommendations and the best rates, transforming the booking process into a walk in the park. In 2024, ASR members accounted for over 90% of Ascott’s app and website bookings. This statistic is a testament to the loyalty that the program has cultivated.
The hospitality landscape is evolving. Ascott is moving beyond traditional rewards. It’s diving into curated experiences, exclusive events, and personalized offerings. The aim? To enrich the travel experience for its members. Picture a treasure chest filled with unique opportunities, waiting to be unlocked by loyal customers.
In a bold move, Ascott is also expanding its pet-friendly offerings. The recent addition of lyf one-north Singapore to its portfolio is a game-changer. This property joins the ranks of Citadines Balestier Singapore and Oakwood Studios Singapore, creating a haven for guests traveling with their furry companions. It’s a reflection of a growing trend: pets are family.
At lyf one-north, guests can engage in a variety of pet-centric activities. From yoga sessions for dogs to pet treat workshops, the property is designed to cater to both humans and their four-legged friends. It’s not just about providing a place to stay; it’s about creating a community where pets and their owners can thrive together.
Ascott’s commitment to enhancing guest experiences is evident. The company understands that today’s travelers seek more than just a bed for the night. They want an experience that resonates with their lifestyle. The integration of pet-friendly amenities is a strategic move to capture this growing market segment.
The ASR program is also evolving to meet these new demands. Members can expect exclusive perks, such as welcome kits for their pets. It’s a small touch that goes a long way in making guests feel valued. In a world where customer loyalty is hard-won, these thoughtful gestures can make all the difference.
Ascott is not just resting on its laurels. The company is actively seeking partnerships to broaden the ASR ecosystem. Collaborations with airlines and airports are on the horizon, promising even more perks for members. Imagine earning frequent flyer miles while enjoying a luxurious stay. It’s a win-win for both travelers and Ascott.
As the company gears up for its ambitious target, it’s clear that technology will play a pivotal role. The new predictive AI travel recommendation engine is set to simplify the travel planning process. By analyzing past data and preferences, it will offer tailored suggestions that align with each member’s unique travel style. It’s like having a personal travel assistant at your fingertips.
The enhanced ASR mobile app will soon allow bookings to be completed in half the steps required before. This streamlined process is designed to cater to the fast-paced lifestyle of modern travelers. With geolocation-based offers and optimized landing pages, Ascott is ensuring that members can access deals and property highlights with just a few taps.
Ascott’s strategy is not just about numbers; it’s about creating memorable experiences. The introduction of exclusive events, such as the French Open and private stadium tours with Chelsea Football Club, adds a layer of excitement to the ASR membership. These curated experiences are designed to create lasting memories, turning ordinary stays into extraordinary adventures.
In conclusion, Ascott is on a mission to redefine loyalty in the hospitality industry. With its ambitious goals for the ASR program and the expansion of pet-friendly offerings, the company is poised for success. It’s not just about filling rooms; it’s about creating a community of loyal members who feel valued and appreciated. Ascott is setting the stage for a new era in hospitality, where technology, personalization, and unforgettable experiences reign supreme. The future looks bright, and Ascott is ready to lead the way.
The company is rolling out a suite of enhancements to its mobile app and website, aiming to create a seamless experience for its users. The app will soon feature a refreshed interface, allowing members to navigate with ease. Imagine a well-oiled machine, where every cog turns smoothly. This is the vision Ascott has for its digital presence.
Ascott's GenAI-powered chatbot, Cubby, is another piece of this puzzle. It’s designed to make online bookings as easy as pie. Members can expect personalized property recommendations and the best rates, transforming the booking process into a walk in the park. In 2024, ASR members accounted for over 90% of Ascott’s app and website bookings. This statistic is a testament to the loyalty that the program has cultivated.
The hospitality landscape is evolving. Ascott is moving beyond traditional rewards. It’s diving into curated experiences, exclusive events, and personalized offerings. The aim? To enrich the travel experience for its members. Picture a treasure chest filled with unique opportunities, waiting to be unlocked by loyal customers.
In a bold move, Ascott is also expanding its pet-friendly offerings. The recent addition of lyf one-north Singapore to its portfolio is a game-changer. This property joins the ranks of Citadines Balestier Singapore and Oakwood Studios Singapore, creating a haven for guests traveling with their furry companions. It’s a reflection of a growing trend: pets are family.
At lyf one-north, guests can engage in a variety of pet-centric activities. From yoga sessions for dogs to pet treat workshops, the property is designed to cater to both humans and their four-legged friends. It’s not just about providing a place to stay; it’s about creating a community where pets and their owners can thrive together.
Ascott’s commitment to enhancing guest experiences is evident. The company understands that today’s travelers seek more than just a bed for the night. They want an experience that resonates with their lifestyle. The integration of pet-friendly amenities is a strategic move to capture this growing market segment.
The ASR program is also evolving to meet these new demands. Members can expect exclusive perks, such as welcome kits for their pets. It’s a small touch that goes a long way in making guests feel valued. In a world where customer loyalty is hard-won, these thoughtful gestures can make all the difference.
Ascott is not just resting on its laurels. The company is actively seeking partnerships to broaden the ASR ecosystem. Collaborations with airlines and airports are on the horizon, promising even more perks for members. Imagine earning frequent flyer miles while enjoying a luxurious stay. It’s a win-win for both travelers and Ascott.
As the company gears up for its ambitious target, it’s clear that technology will play a pivotal role. The new predictive AI travel recommendation engine is set to simplify the travel planning process. By analyzing past data and preferences, it will offer tailored suggestions that align with each member’s unique travel style. It’s like having a personal travel assistant at your fingertips.
The enhanced ASR mobile app will soon allow bookings to be completed in half the steps required before. This streamlined process is designed to cater to the fast-paced lifestyle of modern travelers. With geolocation-based offers and optimized landing pages, Ascott is ensuring that members can access deals and property highlights with just a few taps.
Ascott’s strategy is not just about numbers; it’s about creating memorable experiences. The introduction of exclusive events, such as the French Open and private stadium tours with Chelsea Football Club, adds a layer of excitement to the ASR membership. These curated experiences are designed to create lasting memories, turning ordinary stays into extraordinary adventures.
In conclusion, Ascott is on a mission to redefine loyalty in the hospitality industry. With its ambitious goals for the ASR program and the expansion of pet-friendly offerings, the company is poised for success. It’s not just about filling rooms; it’s about creating a community of loyal members who feel valued and appreciated. Ascott is setting the stage for a new era in hospitality, where technology, personalization, and unforgettable experiences reign supreme. The future looks bright, and Ascott is ready to lead the way.