The Cybersecurity Tightrope: Balancing Compliance and Protection

April 1, 2025, 10:12 am
Cequence Security
Cequence Security
AppCybersecurityDataIndustryManagementMobilePlatformSecuritySoftwareWeb
Location: United States, California, Sunnyvale
Employees: 51-200
Founded date: 2014
Total raised: $77M
In the digital age, businesses walk a tightrope. On one side lies compliance, a necessary evil that demands attention. On the other, security, the shield against an ever-evolving threat landscape. As we approach the PCI DSS 4.0 deadline, the stakes have never been higher. Retailers are under siege, with over 60 percent of malicious traffic targeting them. The clock is ticking, and the attackers are lurking.

The Payment Card Industry Data Security Standard (PCI DSS) is not just a guideline; it’s a lifeline. The new version, PCI DSS 4.0, aims to modernize security practices. Yet, many businesses are scrambling to meet the deadline. This rush creates a perfect storm for cybercriminals. They exploit vulnerabilities in payment infrastructures, loyalty programs, and pricing systems. The result? A staggering 66.5 percent of all malicious traffic is directed at retailers.

The numbers tell a grim story. In the past year, over 300 million account takeover (ATO) attempts were thwarted. Credential stuffing attacks are rampant. Cybercriminals test stolen credentials against various accounts, hoping to find a match. The result is a relentless wave of attacks that can cripple businesses overnight.

But it doesn’t stop there. Attackers are also targeting product pricing. A staggering 822 million attempts to scrape product data were blocked. This isn’t just about stealing information; it’s about manipulating markets and undermining competition. Retailers must remain vigilant, as 89 percent of non-ATO bot-driven attacks focus on this area.

Loyalty programs, once a beacon of customer engagement, have become a goldmine for fraudsters. Over 22 million fraudulent attempts were blocked. Attackers treat reward points like cash, exploiting the system until significant losses occur. These accounts are often easier to liquidate than stolen credit cards, making them prime targets.

Credit cards remain a hot commodity for cybercriminals. More than 69 million attempts to test stolen credit card details were blocked. Attackers use low-risk transactions to validate stolen data before making larger purchases. This fuels the circulation of compromised payment information, creating a vicious cycle of fraud.

The PCI DSS 4.0 deadline is a wake-up call. Businesses must modernize their security practices. However, many are still playing catch-up. This delay gives attackers the upper hand. The common thread in these attacks? APIs. Cybercriminals are bypassing traditional defenses, targeting API endpoints that handle sensitive data. These vulnerabilities are often overlooked, yet they represent a critical risk.

Compliance is essential, but it’s not enough. Businesses that focus solely on meeting regulatory requirements risk falling behind. Security must be proactive, not reactive. The landscape is changing, and so must the strategies to combat threats.

As we celebrate World Backup Day, another layer of the cybersecurity puzzle emerges. This annual reminder, born from a lighthearted Reddit initiative, has grown into a crucial call to action. Backing up data is not just a good practice; it’s a necessity. The rise of ransomware and data loss incidents underscores this reality.

Data is the lifeblood of modern businesses. Without it, operations grind to a halt. Yet, many organizations still neglect their backup strategies. They rely on hardware redundancy or high availability, thinking they’re safe. But one wrong click or system crash can turn that illusion into a nightmare. The ticking time bomb of data loss waits for no one.

The statistics are alarming. A significant portion of data is redundant, obsolete, or trivial (ROT). By identifying and eliminating unnecessary data, businesses can reduce their attack surface. This not only enhances security but also improves operational efficiency. In an age where data is generated at an unprecedented rate, managing it wisely is paramount.

The 3-2-1 backup rule is a simple yet effective strategy. Keep three copies of data, store two on different media, and one offsite. Automating backups and encrypting data adds layers of protection. Regular integrity testing ensures that data is recoverable when needed. A well-structured backup plan is a fortress against the chaos of cyber incidents.

However, backups alone are not enough. Organizations must think beyond mere data storage. They need a comprehensive plan that ensures business continuity. When disaster strikes, waiting for a backup to restore is not an option. Businesses must remain operational, no matter the circumstances.

The call to action is clear. Cybersecurity is a multifaceted challenge. Compliance and protection must go hand in hand. As the PCI DSS 4.0 deadline looms, businesses must act decisively. They must fortify their defenses, modernize their practices, and prioritize data protection.

In this digital battleground, complacency is the enemy. The threats are real, and they are relentless. Businesses must rise to the occasion, embracing a culture of security. The time to act is now. The tightrope of compliance and protection is precarious, but with the right strategies, businesses can navigate it successfully. The future of cybersecurity depends on it.