Electrolux Sets Bold Sustainability Target: A Leap Towards Circularity
March 24, 2025, 10:20 pm
In a world grappling with climate change, Electrolux Group has stepped up to the plate. On March 24, 2025, the company unveiled an ambitious target that aims to reshape its manufacturing processes. The goal? To increase the share of recycled materials—specifically steel and plastic—in its products to 35% by 2030. This is not just a small step; it’s a giant leap, nearly doubling the previous target.
Electrolux is not merely following trends; it’s setting them. The new target, announced alongside the Group’s sustainability results for 2024, reflects a commitment to circularity. This means taking materials that would otherwise end up in landfills and reincorporating them into new products. It’s a game-changer in an industry often criticized for its wastefulness.
The company’s Chief Technology and Sustainability Officer, Elena Breda, emphasized the importance of this initiative. By focusing on recycled steel and plastics, Electrolux is expanding its scope significantly. The new target now encompasses over 40% of all materials purchased by the Group. This is a substantial increase from previous goals, which primarily focused on recycled plastics.
But the commitment doesn’t stop at targets. The company has made notable strides in reducing carbon emissions. In 2024, Electrolux reported a 36% reduction in emissions from its operations and a 31% decrease in emissions from product use compared to 2021. These figures are not just numbers; they represent a tangible shift towards a more sustainable future.
Electrolux has also embraced renewable energy. In 2024, 94% of the electricity used in operations came from renewable sources. This is a significant achievement, illustrating the company’s dedication to minimizing its carbon footprint. The transition to renewable energy is akin to turning a ship around in a storm—difficult but necessary for long-term survival.
Safety is another cornerstone of Electrolux’s operations. The company reported an industry-leading Total Case Incident Rate of 0.37. This statistic speaks volumes about its commitment to employee well-being. A safe workplace is not just a regulatory requirement; it’s a moral obligation.
The products themselves are also evolving. Electrolux’s most resource-efficient appliances accounted for 24% of total units sold and 33% of gross profit in 2024. Some washing machines in Europe now exceed the top A energy label by up to 60%. This means consumers can save money while also reducing their environmental impact. It’s a win-win scenario.
Innovations like the Electrolux Pure 900 Air Purifier Humidifier showcase the company’s commitment to energy efficiency. This device intelligently adjusts its fan speed based on air quality, using 53% less energy in smart mode compared to normal mode. Similarly, the latest vacuum cleaners automatically adjust suction power, saving energy while maintaining performance. These innovations reflect a broader trend in the industry: the integration of smart technology to enhance efficiency.
Electrolux is also making strides in community engagement. Through its Food Heroes initiative, the company has inspired 81,000 children worldwide to adopt more sustainable eating habits. This outreach is crucial. It’s not just about products; it’s about changing mindsets and behaviors for future generations.
Recognition for these efforts has not gone unnoticed. Electrolux received the prestigious EcoVadis Gold rating, placing it among the top 5% of over 70,000 companies globally. Additionally, the global non-profit CDP awarded the company an A- score for its climate leadership. These accolades serve as validation for Electrolux’s commitment to sustainability.
The path ahead is not without challenges. The push for sustainability requires constant innovation and adaptation. As consumer expectations evolve, so too must the strategies of companies like Electrolux. The market is shifting, and those who fail to adapt risk being left behind.
In conclusion, Electrolux Group is not just setting targets; it’s redefining what it means to be a leader in sustainability. The ambitious goal of incorporating 35% recycled materials by 2030 is a bold statement. It reflects a commitment to circularity, innovation, and community engagement. As the company continues to push boundaries, it sets a precedent for others in the industry. The journey towards sustainability is long, but with each step, Electrolux is paving the way for a greener future.
Electrolux is not merely following trends; it’s setting them. The new target, announced alongside the Group’s sustainability results for 2024, reflects a commitment to circularity. This means taking materials that would otherwise end up in landfills and reincorporating them into new products. It’s a game-changer in an industry often criticized for its wastefulness.
The company’s Chief Technology and Sustainability Officer, Elena Breda, emphasized the importance of this initiative. By focusing on recycled steel and plastics, Electrolux is expanding its scope significantly. The new target now encompasses over 40% of all materials purchased by the Group. This is a substantial increase from previous goals, which primarily focused on recycled plastics.
But the commitment doesn’t stop at targets. The company has made notable strides in reducing carbon emissions. In 2024, Electrolux reported a 36% reduction in emissions from its operations and a 31% decrease in emissions from product use compared to 2021. These figures are not just numbers; they represent a tangible shift towards a more sustainable future.
Electrolux has also embraced renewable energy. In 2024, 94% of the electricity used in operations came from renewable sources. This is a significant achievement, illustrating the company’s dedication to minimizing its carbon footprint. The transition to renewable energy is akin to turning a ship around in a storm—difficult but necessary for long-term survival.
Safety is another cornerstone of Electrolux’s operations. The company reported an industry-leading Total Case Incident Rate of 0.37. This statistic speaks volumes about its commitment to employee well-being. A safe workplace is not just a regulatory requirement; it’s a moral obligation.
The products themselves are also evolving. Electrolux’s most resource-efficient appliances accounted for 24% of total units sold and 33% of gross profit in 2024. Some washing machines in Europe now exceed the top A energy label by up to 60%. This means consumers can save money while also reducing their environmental impact. It’s a win-win scenario.
Innovations like the Electrolux Pure 900 Air Purifier Humidifier showcase the company’s commitment to energy efficiency. This device intelligently adjusts its fan speed based on air quality, using 53% less energy in smart mode compared to normal mode. Similarly, the latest vacuum cleaners automatically adjust suction power, saving energy while maintaining performance. These innovations reflect a broader trend in the industry: the integration of smart technology to enhance efficiency.
Electrolux is also making strides in community engagement. Through its Food Heroes initiative, the company has inspired 81,000 children worldwide to adopt more sustainable eating habits. This outreach is crucial. It’s not just about products; it’s about changing mindsets and behaviors for future generations.
Recognition for these efforts has not gone unnoticed. Electrolux received the prestigious EcoVadis Gold rating, placing it among the top 5% of over 70,000 companies globally. Additionally, the global non-profit CDP awarded the company an A- score for its climate leadership. These accolades serve as validation for Electrolux’s commitment to sustainability.
The path ahead is not without challenges. The push for sustainability requires constant innovation and adaptation. As consumer expectations evolve, so too must the strategies of companies like Electrolux. The market is shifting, and those who fail to adapt risk being left behind.
In conclusion, Electrolux Group is not just setting targets; it’s redefining what it means to be a leader in sustainability. The ambitious goal of incorporating 35% recycled materials by 2030 is a bold statement. It reflects a commitment to circularity, innovation, and community engagement. As the company continues to push boundaries, it sets a precedent for others in the industry. The journey towards sustainability is long, but with each step, Electrolux is paving the way for a greener future.