Lianlian DigiTech: A Digital Payment Powerhouse on the Rise

March 20, 2025, 10:34 pm
American Express
American Express
BusinessCorporateFinTechGamingITLifeMarketOnlineServiceVirtual
Location: Australia, New South Wales, Sydney
Employees: 10001+
Founded date: 1850
In the bustling world of digital finance, Lianlian DigiTech is carving out a significant niche. The company recently reported a staggering 64.7% surge in total payment volume (TPV) for 2024, reaching RMB 3.3 trillion. This remarkable growth reflects not just numbers, but a transformation in the way businesses and consumers engage with digital payments.

Founded in 2009, Lianlian DigiTech has evolved into a global leader in fintech solutions. The company’s journey is akin to a river carving its path through rock—steady, persistent, and increasingly powerful. With a client base now boasting 5.9 million users, Lianlian has expanded its reach and influence in the digital payment landscape.

The financial results for 2024, announced on March 18, 2025, reveal a company in full stride. Revenue climbed 27.9% year-on-year to RMB 1.315 billion, while gross profit rose 18.2% to RMB 683 million. The gross margin stands strong at 51.9%, a testament to the company’s operational efficiency. Perhaps most striking is the turnaround in profitability: Lianlian reported an adjusted net income of RMB 78.7 million, a remarkable shift from a loss of RMB 403 million in 2023.

This turnaround is not merely a stroke of luck. It is the result of strategic investments in global licensing, compliance, and service excellence. The company’s recent IPO on the Hong Kong Stock Exchange has provided a solid foundation for growth. With fresh capital, Lianlian is poised to enhance its technological capabilities, leveraging advancements in AI and blockchain to streamline operations and improve customer experiences.

Lianlian’s success is not confined to domestic borders. The company has made significant strides in the global market, with a 63% increase in global payment TPV, reaching RMB 281.5 billion. This growth is fueled by a robust global licensing strategy and a commitment to compliance, which has strengthened its cross-border payment ecosystem. By providing tailored solutions to businesses navigating the complexities of international trade, Lianlian has positioned itself as a vital partner in the global economy.

Domestically, the company’s performance is equally impressive. Domestic payment TPV soared 64.9% to RMB 3 trillion, with revenue from this segment climbing 57.1% to RMB 343 million. This growth is driven by a synergistic strategy that integrates internal resources with external partnerships, creating a seamless experience for clients.

Lianlian’s innovative approach extends beyond traditional payment solutions. The company has rolled out digital marketing suites and enterprise-grade wallets, transforming payment tools into comprehensive platforms that support various sectors, including hospitality and logistics. This evolution reflects a broader trend in fintech: the shift from mere transaction processing to value-added services that empower businesses.

The competitive landscape for digital payments is rapidly evolving. As globalization accelerates, Lianlian DigiTech has focused on underserved markets, particularly small and micro businesses. By forging deep alliances within e-commerce ecosystems, the company has gained invaluable insights into market demands. This intelligence fuels innovation, allowing Lianlian to develop modular payment solutions that create significant barriers to entry for competitors.

Key licensing milestones have further expanded Lianlian’s global footprint. The company secured an Electronic Money Institution (EMI) license in Luxembourg, enhancing its capabilities in Europe. Additionally, the issuance of a Virtual Asset Trading Platform (VATP) license in Hong Kong marks a strategic entry into the burgeoning virtual asset sector. With 65 payment licenses worldwide, Lianlian can now operate in over 100 countries, supporting transactions in more than 130 currencies.

Investment in technology remains a cornerstone of Lianlian’s strategy. The company’s R&D expenditure reached RMB 319 million in 2024, a 19% increase from the previous year. This commitment to innovation is evident in the integration of AI technologies, which enhance user experience and operational efficiency. By harnessing big data, cloud computing, and blockchain, Lianlian has developed a proprietary platform that addresses the diverse needs of businesses across the globe.

As Lianlian DigiTech looks to the future, it aligns its strategy with national priorities outlined in China’s 2025 Government Work Report. Initiatives aimed at stabilizing foreign trade and fostering cross-border e-commerce resonate with Lianlian’s mission. The company is set to refine its global strategy, deepen engagement with key e-commerce platforms, and optimize its product offerings.

In a world where digital payments are becoming the lifeblood of commerce, Lianlian DigiTech stands at the forefront. Its impressive growth trajectory, innovative solutions, and strategic partnerships position it as a formidable player in the fintech arena. As the company continues to expand its global reach and enhance its service capabilities, it is not just participating in the digital payment revolution—it is leading the charge.

In conclusion, Lianlian DigiTech is more than a company; it is a beacon of innovation in the digital payment landscape. With a clear vision and a commitment to excellence, it is poised to shape the future of fintech, one transaction at a time. The road ahead is bright, and Lianlian is ready to navigate the twists and turns of the global economy.