The Rise of Self-Serve Advertising: A New Era in Stockholm
March 19, 2025, 5:20 pm
The advertising world is shifting. Like a river carving a new path, self-serve advertising is reshaping the landscape. On April 24, 2025, Stockholm will host DanAds | Summit 25, a pivotal event that promises to be the epicenter of this transformation. This summit is not just another conference; it’s a launchpad for innovation in advertising technology.
Self-serve advertising is like a toolbox. It empowers advertisers to craft their campaigns with precision. No longer do they need to rely solely on traditional methods. Instead, they can take control, making real-time adjustments and optimizing their strategies. This summit will gather over 100 industry experts, each a master in their field, to share insights and strategies that are driving this change.
The theme of the summit, “Accelerating Advertising,” encapsulates the urgency of the moment. As technology evolves, so too must the strategies employed by advertisers. Automation is no longer a luxury; it’s a necessity. The landscape is crowded, and those who adapt will thrive. The summit will feature keynotes and panel discussions that delve into the heart of these changes.
Eoin McGregor, Head of TripAdvisor Ad Express, will kick off the event with a keynote that promises to be illuminating. He will discuss how TripAdvisor’s self-serve platform has revolutionized inventory monetization. This isn’t just about numbers; it’s about expanding reach and driving growth. It’s a testament to how self-serve solutions can transform the advertising game.
The discussions will not stop there. A panel featuring representatives from TV4 and RTL AdAlliance will explore the growing role of self-serve platforms in video advertising. Video is the lifeblood of modern advertising. It captures attention and drives engagement. The panel will examine how automation is redefining efficiency and audience reach. Advertisers will learn how to harness these tools to gain greater control over their campaigns.
Navigating the fragmented Total TV landscape is another challenge that will be addressed. Johan Liljelund, CIO of DanAds, and Robert Farazin, CEO of TVBeat, will tackle this complex issue. The Total TV landscape is like a jigsaw puzzle, with many pieces that need to fit together. Understanding how to navigate this space is crucial for advertisers looking to maximize their impact.
DanAds | Summit 25 is more than just a gathering; it’s a movement. It marks the beginning of a European shift towards self-serve advertising and automation. The demand for transparency and efficiency is growing. Advertisers want to know where their money is going and how it’s being spent. This summit will provide the insights needed to stay ahead of the curve.
The advertising industry is at a crossroads. Major brands like TV4, Prisma Media, Invidi, and Viaplay are already on board. They recognize the importance of this summit. It’s a chance to learn, to connect, and to innovate. The stakes are high, and the competition is fierce. Those who attend will gain a competitive edge.
The rise of self-serve advertising is akin to the dawn of a new era. It democratizes the advertising process, allowing businesses of all sizes to participate. DanAds is at the forefront of this revolution. Their platform empowers publishers and advertisers to manage and optimize their campaigns efficiently. It’s a game-changer.
Founded in 2013, DanAds has grown rapidly. With headquarters in Stockholm and offices in New York and London, they serve clients globally. Their innovative solutions are designed to enhance campaign performance. They believe in the power of data-driven advertising. It’s about reaching the right audience at the right time.
As the summit approaches, excitement is building. Registration is now open, and the buzz is palpable. This is not just an event; it’s a gathering of minds. It’s a chance to explore the future of advertising. The landscape is changing, and those who embrace it will reap the rewards.
In conclusion, DanAds | Summit 25 is set to be a landmark event in the advertising industry. It’s a beacon for those navigating the waters of self-serve and automated advertising. The insights shared will shape the future. As the industry evolves, so too must the strategies employed by advertisers. This summit is the perfect opportunity to learn, connect, and innovate. The future of advertising is bright, and it starts in Stockholm.
Self-serve advertising is like a toolbox. It empowers advertisers to craft their campaigns with precision. No longer do they need to rely solely on traditional methods. Instead, they can take control, making real-time adjustments and optimizing their strategies. This summit will gather over 100 industry experts, each a master in their field, to share insights and strategies that are driving this change.
The theme of the summit, “Accelerating Advertising,” encapsulates the urgency of the moment. As technology evolves, so too must the strategies employed by advertisers. Automation is no longer a luxury; it’s a necessity. The landscape is crowded, and those who adapt will thrive. The summit will feature keynotes and panel discussions that delve into the heart of these changes.
Eoin McGregor, Head of TripAdvisor Ad Express, will kick off the event with a keynote that promises to be illuminating. He will discuss how TripAdvisor’s self-serve platform has revolutionized inventory monetization. This isn’t just about numbers; it’s about expanding reach and driving growth. It’s a testament to how self-serve solutions can transform the advertising game.
The discussions will not stop there. A panel featuring representatives from TV4 and RTL AdAlliance will explore the growing role of self-serve platforms in video advertising. Video is the lifeblood of modern advertising. It captures attention and drives engagement. The panel will examine how automation is redefining efficiency and audience reach. Advertisers will learn how to harness these tools to gain greater control over their campaigns.
Navigating the fragmented Total TV landscape is another challenge that will be addressed. Johan Liljelund, CIO of DanAds, and Robert Farazin, CEO of TVBeat, will tackle this complex issue. The Total TV landscape is like a jigsaw puzzle, with many pieces that need to fit together. Understanding how to navigate this space is crucial for advertisers looking to maximize their impact.
DanAds | Summit 25 is more than just a gathering; it’s a movement. It marks the beginning of a European shift towards self-serve advertising and automation. The demand for transparency and efficiency is growing. Advertisers want to know where their money is going and how it’s being spent. This summit will provide the insights needed to stay ahead of the curve.
The advertising industry is at a crossroads. Major brands like TV4, Prisma Media, Invidi, and Viaplay are already on board. They recognize the importance of this summit. It’s a chance to learn, to connect, and to innovate. The stakes are high, and the competition is fierce. Those who attend will gain a competitive edge.
The rise of self-serve advertising is akin to the dawn of a new era. It democratizes the advertising process, allowing businesses of all sizes to participate. DanAds is at the forefront of this revolution. Their platform empowers publishers and advertisers to manage and optimize their campaigns efficiently. It’s a game-changer.
Founded in 2013, DanAds has grown rapidly. With headquarters in Stockholm and offices in New York and London, they serve clients globally. Their innovative solutions are designed to enhance campaign performance. They believe in the power of data-driven advertising. It’s about reaching the right audience at the right time.
As the summit approaches, excitement is building. Registration is now open, and the buzz is palpable. This is not just an event; it’s a gathering of minds. It’s a chance to explore the future of advertising. The landscape is changing, and those who embrace it will reap the rewards.
In conclusion, DanAds | Summit 25 is set to be a landmark event in the advertising industry. It’s a beacon for those navigating the waters of self-serve and automated advertising. The insights shared will shape the future. As the industry evolves, so too must the strategies employed by advertisers. This summit is the perfect opportunity to learn, connect, and innovate. The future of advertising is bright, and it starts in Stockholm.