Juicy Marbles Takes a Bite Out of the Market with Whole-Cut Plant-Based Pork
March 19, 2025, 5:58 pm
Juicy Marbles is shaking up the plant-based meat scene. The Slovenian company has launched “Pork-ish,” a whole-cut pork analogue that’s turning heads and tantalizing taste buds. This new product is part of their Meaty Meat lineup, which aims to redefine how we think about plant-based alternatives. With a Nutri-Score A rating, it promises not just taste but also nutrition.
Juicy Marbles is no stranger to innovation. Founded in 2019, the company has been on a mission to create meat analogues that mimic the texture and flavor of real meat. Their secret weapon? A patent-pending “reverse grinder” technology that layers plant protein fibers to replicate the muscle structure of traditional meat. The result? A product that appeals to both vegans and meat-eaters alike.
The launch of Pork-ish follows the success of their first offering, Lamb-ish, which sold out in just 24 hours. This new product is not only cheaper—26% less per ounce than previous offerings—but also aims to fill a gap in the market for whole-cut plant-based meats. Priced at $10 for a 180g pack, it’s positioned as an affordable option for consumers looking to make healthier choices without sacrificing flavor.
Pork-ish is designed to be versatile. It can be sliced, chunked, shredded, or cooked whole, making it a perfect substitute in a variety of recipes. This adaptability is key. Juicy Marbles wants to encourage home cooks to experiment with plant-based versions of their favorite pork dishes. The company’s founders understand that the shape of a product can influence its perceived versatility. By opting for a “deliberately ambiguous” design, they hope to shift consumer perceptions and make plant-based whole cuts a staple in kitchens.
The nutritional profile of Pork-ish is impressive. Each serving contains 36g of protein and 11g of fiber, nearly 40% of the daily recommended value. It’s fortified with essential nutrients like iron, zinc, and B vitamins, addressing a common criticism of plant-based alternatives: their lack of nutritional density. Juicy Marbles is committed to creating products that not only taste good but also meet the nutritional needs of consumers. Their clean-label recipe, dubbed Marble 3.0, reflects this commitment. It features a base of water and soy protein, natural flavors, and sunflower oil, with no unnecessary additives.
The plant-based meat market is growing rapidly. As more consumers seek healthier and more sustainable options, companies like Juicy Marbles are stepping up to meet this demand. Whole-cut meat analogues, in particular, are seen as a gateway for omnivores to explore plant-based eating. Juicy Marbles is not alone in this endeavor; other companies like Chunk Foods and Redefine Meat are also working on similar products. However, Juicy Marbles stands out with its focus on whole cuts and innovative technology.
The company’s approach is refreshing. They’re not just trying to replicate meat; they’re redefining it. By focusing on what consumers love most—texture and flavor—they’re giving people the freedom to experiment in the kitchen. This philosophy is crucial in a market where many plant-based products have been criticized for their lack of taste and texture.
Juicy Marbles is also eyeing expansion. After the successful online launch in the U.S. and Canada, they plan to roll out their products in the EU and the UK. This move could significantly increase their market presence and make their innovative products accessible to a broader audience.
The timing of this launch is critical. As more people become aware of the environmental impact of meat consumption, the demand for plant-based alternatives is surging. Juicy Marbles is well-positioned to capitalize on this trend. Their focus on whole cuts and nutritional value could make them a leader in the plant-based meat sector.
In conclusion, Juicy Marbles is carving out a niche in the crowded plant-based market. With the launch of Pork-ish, they’re not just offering a new product; they’re challenging the status quo. By prioritizing taste, texture, and nutrition, they’re making plant-based eating more appealing to everyone. As they continue to innovate and expand, Juicy Marbles may very well become a household name in the world of meat alternatives. The future looks bright for this trailblazing company, and the culinary possibilities are endless.
Juicy Marbles is no stranger to innovation. Founded in 2019, the company has been on a mission to create meat analogues that mimic the texture and flavor of real meat. Their secret weapon? A patent-pending “reverse grinder” technology that layers plant protein fibers to replicate the muscle structure of traditional meat. The result? A product that appeals to both vegans and meat-eaters alike.
The launch of Pork-ish follows the success of their first offering, Lamb-ish, which sold out in just 24 hours. This new product is not only cheaper—26% less per ounce than previous offerings—but also aims to fill a gap in the market for whole-cut plant-based meats. Priced at $10 for a 180g pack, it’s positioned as an affordable option for consumers looking to make healthier choices without sacrificing flavor.
Pork-ish is designed to be versatile. It can be sliced, chunked, shredded, or cooked whole, making it a perfect substitute in a variety of recipes. This adaptability is key. Juicy Marbles wants to encourage home cooks to experiment with plant-based versions of their favorite pork dishes. The company’s founders understand that the shape of a product can influence its perceived versatility. By opting for a “deliberately ambiguous” design, they hope to shift consumer perceptions and make plant-based whole cuts a staple in kitchens.
The nutritional profile of Pork-ish is impressive. Each serving contains 36g of protein and 11g of fiber, nearly 40% of the daily recommended value. It’s fortified with essential nutrients like iron, zinc, and B vitamins, addressing a common criticism of plant-based alternatives: their lack of nutritional density. Juicy Marbles is committed to creating products that not only taste good but also meet the nutritional needs of consumers. Their clean-label recipe, dubbed Marble 3.0, reflects this commitment. It features a base of water and soy protein, natural flavors, and sunflower oil, with no unnecessary additives.
The plant-based meat market is growing rapidly. As more consumers seek healthier and more sustainable options, companies like Juicy Marbles are stepping up to meet this demand. Whole-cut meat analogues, in particular, are seen as a gateway for omnivores to explore plant-based eating. Juicy Marbles is not alone in this endeavor; other companies like Chunk Foods and Redefine Meat are also working on similar products. However, Juicy Marbles stands out with its focus on whole cuts and innovative technology.
The company’s approach is refreshing. They’re not just trying to replicate meat; they’re redefining it. By focusing on what consumers love most—texture and flavor—they’re giving people the freedom to experiment in the kitchen. This philosophy is crucial in a market where many plant-based products have been criticized for their lack of taste and texture.
Juicy Marbles is also eyeing expansion. After the successful online launch in the U.S. and Canada, they plan to roll out their products in the EU and the UK. This move could significantly increase their market presence and make their innovative products accessible to a broader audience.
The timing of this launch is critical. As more people become aware of the environmental impact of meat consumption, the demand for plant-based alternatives is surging. Juicy Marbles is well-positioned to capitalize on this trend. Their focus on whole cuts and nutritional value could make them a leader in the plant-based meat sector.
In conclusion, Juicy Marbles is carving out a niche in the crowded plant-based market. With the launch of Pork-ish, they’re not just offering a new product; they’re challenging the status quo. By prioritizing taste, texture, and nutrition, they’re making plant-based eating more appealing to everyone. As they continue to innovate and expand, Juicy Marbles may very well become a household name in the world of meat alternatives. The future looks bright for this trailblazing company, and the culinary possibilities are endless.