Trust & Will Secures $25 Million to Revolutionize Estate Planning
March 12, 2025, 3:35 pm
Location: United States, California, San Diego
Employees: 11-50
Founded date: 2017
Total raised: $69.1M
Location: United States, Pennsylvania, Erie
Employees: 5001-10000
Founded date: 1925
Total raised: $100K
In a world where the digital landscape reshapes every industry, estate planning is no exception. Trust & Will, a San Diego-based startup, has emerged as a beacon of innovation in this traditionally staid sector. On March 11, 2025, the company announced it had successfully closed a Series C funding round, raising over $25 million. This funding is not just a financial boost; it’s a lifeline to families seeking accessible estate planning solutions.
Founded in 2017, Trust & Will has carved a niche in the estate planning market. The company offers a digital platform that allows users to create, edit, store, and share wills and trusts with ease. This is a far cry from the cumbersome processes of yesteryear, where legal documents often required a small fortune and hours spent in a lawyer's office. Trust & Will aims to change that narrative.
The latest funding round was led by Moderne Ventures, a firm known for investing in technology-driven companies. Other notable participants included Northwestern Mutual Future Ventures, UBS Next, and Erie Strategic Ventures. This diverse group of investors underscores the growing recognition of Trust & Will’s potential to disrupt the estate planning industry.
The funds will be used to enhance Trust & Will’s software-as-a-service (SaaS) platform. The company plans to double down on artificial intelligence, leveraging insights from over one million users. This data will drive innovation, enabling the development of advanced financial tools tailored to meet the evolving needs of customers. In a world where technology and human interaction must coexist, Trust & Will aims to blend both seamlessly.
Estate planning is often viewed as a daunting task. A recent report revealed that while 83% of Americans recognize its importance, only 31% have a will. This gap presents a significant opportunity for Trust & Will. By simplifying the process, the company has already helped hundreds of thousands of families create estate plans and settle probate. It’s shaking up an industry that has long been resistant to change.
The company’s approach is straightforward. Trust & Will provides legally valid documents that adhere to state guidelines, ensuring that users can navigate the complexities of estate planning without the usual headaches. This blend of technology and human oversight is a game-changer. It empowers individuals to take control of their legacies, making the process not just easier, but also more inclusive.
Partnerships play a crucial role in Trust & Will’s strategy. The company collaborates with financial institutions, real estate professionals, and even non-profits to integrate estate planning into major life milestones. Whether buying a home or welcoming a new family member, Trust & Will positions itself as an essential resource. Its partnerships with Bank of America, USAA, and Navy Federal are just a few examples of how the company is expanding its reach.
Marketing efforts are also ramping up. Trust & Will recently enlisted celebrity brand ambassadors, including Super Bowl Champion Matthew Stafford and his wife, podcaster Kelly Stafford. Their national TV commercial aims to demystify estate planning and encourage families to take action. By associating with recognizable figures, Trust & Will hopes to resonate with a broader audience.
The company’s vision extends beyond mere profitability. Co-founder and CEO Cody Barbo emphasizes that every family deserves access to estate planning. This mission-driven approach is evident in the company’s commitment to making its services affordable and accessible. The Series C funding is not just a milestone; it’s a step toward transforming estate planning into an essential service that touches every family’s life.
As Trust & Will continues to grow, its valuation has skyrocketed. From a reported $169 million in 2022, the company’s worth has increased significantly, reflecting investor confidence and market demand. This growth trajectory positions Trust & Will as a formidable player in the legal tech space, competing with established names like LegalZoom and Rocket Lawyer.
However, Trust & Will differentiates itself by focusing solely on estate planning. While competitors offer a broader range of legal services, Trust & Will hones in on a specific need. This specialization allows the company to refine its offerings and provide a superior user experience.
Security is paramount in the digital age. Trust & Will employs bank-level encryption and complies with SOC 2 and HIPAA standards, ensuring that user data remains private and secure. This commitment to security builds trust with users, a crucial factor in an industry where confidentiality is key.
In conclusion, Trust & Will is not just another startup; it’s a pioneer in the estate planning landscape. With its recent funding, the company is poised to expand its reach and impact. By leveraging technology, forming strategic partnerships, and focusing on user experience, Trust & Will is transforming how families approach estate planning. The future looks bright for this innovative company, and for the families it serves. In a world where planning for the future is essential, Trust & Will is leading the charge.
Founded in 2017, Trust & Will has carved a niche in the estate planning market. The company offers a digital platform that allows users to create, edit, store, and share wills and trusts with ease. This is a far cry from the cumbersome processes of yesteryear, where legal documents often required a small fortune and hours spent in a lawyer's office. Trust & Will aims to change that narrative.
The latest funding round was led by Moderne Ventures, a firm known for investing in technology-driven companies. Other notable participants included Northwestern Mutual Future Ventures, UBS Next, and Erie Strategic Ventures. This diverse group of investors underscores the growing recognition of Trust & Will’s potential to disrupt the estate planning industry.
The funds will be used to enhance Trust & Will’s software-as-a-service (SaaS) platform. The company plans to double down on artificial intelligence, leveraging insights from over one million users. This data will drive innovation, enabling the development of advanced financial tools tailored to meet the evolving needs of customers. In a world where technology and human interaction must coexist, Trust & Will aims to blend both seamlessly.
Estate planning is often viewed as a daunting task. A recent report revealed that while 83% of Americans recognize its importance, only 31% have a will. This gap presents a significant opportunity for Trust & Will. By simplifying the process, the company has already helped hundreds of thousands of families create estate plans and settle probate. It’s shaking up an industry that has long been resistant to change.
The company’s approach is straightforward. Trust & Will provides legally valid documents that adhere to state guidelines, ensuring that users can navigate the complexities of estate planning without the usual headaches. This blend of technology and human oversight is a game-changer. It empowers individuals to take control of their legacies, making the process not just easier, but also more inclusive.
Partnerships play a crucial role in Trust & Will’s strategy. The company collaborates with financial institutions, real estate professionals, and even non-profits to integrate estate planning into major life milestones. Whether buying a home or welcoming a new family member, Trust & Will positions itself as an essential resource. Its partnerships with Bank of America, USAA, and Navy Federal are just a few examples of how the company is expanding its reach.
Marketing efforts are also ramping up. Trust & Will recently enlisted celebrity brand ambassadors, including Super Bowl Champion Matthew Stafford and his wife, podcaster Kelly Stafford. Their national TV commercial aims to demystify estate planning and encourage families to take action. By associating with recognizable figures, Trust & Will hopes to resonate with a broader audience.
The company’s vision extends beyond mere profitability. Co-founder and CEO Cody Barbo emphasizes that every family deserves access to estate planning. This mission-driven approach is evident in the company’s commitment to making its services affordable and accessible. The Series C funding is not just a milestone; it’s a step toward transforming estate planning into an essential service that touches every family’s life.
As Trust & Will continues to grow, its valuation has skyrocketed. From a reported $169 million in 2022, the company’s worth has increased significantly, reflecting investor confidence and market demand. This growth trajectory positions Trust & Will as a formidable player in the legal tech space, competing with established names like LegalZoom and Rocket Lawyer.
However, Trust & Will differentiates itself by focusing solely on estate planning. While competitors offer a broader range of legal services, Trust & Will hones in on a specific need. This specialization allows the company to refine its offerings and provide a superior user experience.
Security is paramount in the digital age. Trust & Will employs bank-level encryption and complies with SOC 2 and HIPAA standards, ensuring that user data remains private and secure. This commitment to security builds trust with users, a crucial factor in an industry where confidentiality is key.
In conclusion, Trust & Will is not just another startup; it’s a pioneer in the estate planning landscape. With its recent funding, the company is poised to expand its reach and impact. By leveraging technology, forming strategic partnerships, and focusing on user experience, Trust & Will is transforming how families approach estate planning. The future looks bright for this innovative company, and for the families it serves. In a world where planning for the future is essential, Trust & Will is leading the charge.