MapsPeople A/S: A Year of Transformation and Growth
March 7, 2025, 12:25 am

Location: Denmark, North Denmark Region, Nørresundby
Employees: 51-200
Founded date: 1897
Total raised: $1.4M
MapsPeople A/S has unveiled its Annual Report for 2024, revealing a remarkable journey of growth and transformation. The company reported a staggering 54% increase in revenue, climbing from mDKK 40.5 in 2023 to mDKK 62.4. This surge is not just a number; it’s a testament to the company’s strategic focus and operational efficiency.
The EBITDA before special items also showed significant improvement, moving from a negative mDKK 59.7 in 2023 to a negative mDKK 29.7 in 2024. This is a 50% enhancement, reflecting the company’s commitment to refining its cost structure while pursuing aggressive growth.
MapsPeople’s Annual Recurring Revenue (ARR) grew by 12% throughout 2024, reaching mDKK 58.2 by year-end. This growth is not merely a flash in the pan; it represents an 82% increase over the past two years, showcasing a compound annual growth rate (CAGR) of 35%. This figure surpasses the broader market growth rate of 30.9%, as reported by Gartner.
The year 2024 was pivotal for MapsPeople. It was a year of laying down the groundwork for sustainable processes across all core functions. The company realigned its go-to-market strategies, focusing on both existing and new smart building application partners. This shift aimed to deliver more standardized solutions, a departure from the company’s historical approach.
Looking ahead, the outlook for 2025 is optimistic. Management anticipates ARR to fall between mDKK 70 and 80, indicating a growth range of 20% to 37%. Revenue projections for 2025 are set between mDKK 66 and 75, translating to a growth rate of 6% to 20%. Even the EBITDA outlook shows promise, with expectations of a reduction in losses to between mDKK negative 10 and negative 20. This improvement represents a potential enhancement of 33% to 66% over 2024 results.
The growth trajectory is expected to be evenly distributed between the EMEA and North American markets. This balanced approach reflects a strategic vision that recognizes the importance of diversifying revenue streams across regions.
MapsPeople’s management is keen on communicating these developments. A presentation to discuss the 2024 annual report and the 2025 guidance is scheduled for March 10, 2025. This event will provide stakeholders with an opportunity to engage directly with the management team, fostering transparency and trust.
The company’s proactive approach is evident in its decision to move the Annual General Meeting (AGM) forward from April 9 to March 24, 2025. This early release of the annual report and the rescheduling of the AGM signal a commitment to efficiency and responsiveness.
MapsPeople’s financial calendar for 2025 is now updated, with key dates highlighted for stakeholders. The first quarterly report is set for May 21, followed by subsequent reports throughout the year. This structured timeline ensures that investors and analysts remain informed about the company’s performance and strategic direction.
However, it’s essential to note that the announcements come with caution. The company has issued disclaimers regarding forward-looking statements, emphasizing the inherent risks and uncertainties involved. These statements, while optimistic, are based on current assumptions that could change.
MapsPeople’s journey is a classic tale of resilience and adaptation. The company has navigated challenges while focusing on innovation and efficiency. The financial results are not just numbers; they represent a narrative of hard work, strategic planning, and a commitment to excellence.
As MapsPeople moves forward, it stands at a crossroads. The path ahead is filled with opportunities, but it also requires vigilance. The company must continue to innovate and adapt to the ever-changing landscape of the smart building industry.
In conclusion, MapsPeople A/S has made significant strides in 2024. The financial results reflect a company in transformation, poised for future growth. With a clear strategy and a focus on operational efficiency, MapsPeople is ready to tackle the challenges of 2025 and beyond. The journey is just beginning, and the horizon looks promising.
The EBITDA before special items also showed significant improvement, moving from a negative mDKK 59.7 in 2023 to a negative mDKK 29.7 in 2024. This is a 50% enhancement, reflecting the company’s commitment to refining its cost structure while pursuing aggressive growth.
MapsPeople’s Annual Recurring Revenue (ARR) grew by 12% throughout 2024, reaching mDKK 58.2 by year-end. This growth is not merely a flash in the pan; it represents an 82% increase over the past two years, showcasing a compound annual growth rate (CAGR) of 35%. This figure surpasses the broader market growth rate of 30.9%, as reported by Gartner.
The year 2024 was pivotal for MapsPeople. It was a year of laying down the groundwork for sustainable processes across all core functions. The company realigned its go-to-market strategies, focusing on both existing and new smart building application partners. This shift aimed to deliver more standardized solutions, a departure from the company’s historical approach.
Looking ahead, the outlook for 2025 is optimistic. Management anticipates ARR to fall between mDKK 70 and 80, indicating a growth range of 20% to 37%. Revenue projections for 2025 are set between mDKK 66 and 75, translating to a growth rate of 6% to 20%. Even the EBITDA outlook shows promise, with expectations of a reduction in losses to between mDKK negative 10 and negative 20. This improvement represents a potential enhancement of 33% to 66% over 2024 results.
The growth trajectory is expected to be evenly distributed between the EMEA and North American markets. This balanced approach reflects a strategic vision that recognizes the importance of diversifying revenue streams across regions.
MapsPeople’s management is keen on communicating these developments. A presentation to discuss the 2024 annual report and the 2025 guidance is scheduled for March 10, 2025. This event will provide stakeholders with an opportunity to engage directly with the management team, fostering transparency and trust.
The company’s proactive approach is evident in its decision to move the Annual General Meeting (AGM) forward from April 9 to March 24, 2025. This early release of the annual report and the rescheduling of the AGM signal a commitment to efficiency and responsiveness.
MapsPeople’s financial calendar for 2025 is now updated, with key dates highlighted for stakeholders. The first quarterly report is set for May 21, followed by subsequent reports throughout the year. This structured timeline ensures that investors and analysts remain informed about the company’s performance and strategic direction.
However, it’s essential to note that the announcements come with caution. The company has issued disclaimers regarding forward-looking statements, emphasizing the inherent risks and uncertainties involved. These statements, while optimistic, are based on current assumptions that could change.
MapsPeople’s journey is a classic tale of resilience and adaptation. The company has navigated challenges while focusing on innovation and efficiency. The financial results are not just numbers; they represent a narrative of hard work, strategic planning, and a commitment to excellence.
As MapsPeople moves forward, it stands at a crossroads. The path ahead is filled with opportunities, but it also requires vigilance. The company must continue to innovate and adapt to the ever-changing landscape of the smart building industry.
In conclusion, MapsPeople A/S has made significant strides in 2024. The financial results reflect a company in transformation, poised for future growth. With a clear strategy and a focus on operational efficiency, MapsPeople is ready to tackle the challenges of 2025 and beyond. The journey is just beginning, and the horizon looks promising.