OPPO Ads Connect 2025: A New Era of Marketing in Southeast Asia
March 3, 2025, 11:18 pm
In the bustling heart of Singapore, OPPO Ads unveiled its ambitious vision for the future of marketing at the OPPO Ads Connect 2025 Southeast Asia Salon. This event, held on February 20, 2025, marked a significant milestone for OPPO Ads as it sought to carve out a niche in the competitive Southeast Asian market. With a blend of innovation and strategic insight, OPPO Ads is positioning itself as a formidable player in the advertising landscape.
The salon was more than just a showcase; it was a vibrant exchange of ideas among marketers, developers, and industry leaders. Attendees gathered to explore new growth opportunities and discuss the evolving dynamics of the advertising world. The event highlighted OPPO Ads' commitment to fostering collaboration and innovation, crucial elements for thriving in today’s fast-paced market.
At the core of the event was the introduction of OPPO Ads’ Device+ Marketing Solution. This one-stop platform aims to streamline user acquisition and enhance engagement. By leveraging OPPO’s extensive mobile ecosystem, advertisers can now tap into a wealth of resources to optimize their marketing strategies. The Device+ solution is designed to meet the diverse needs of advertisers, providing tools for user management, activity improvement, and conversion enhancement.
Tim Chen, the Head of OPPO Ads Overseas Sales and Operations, emphasized the importance of solidifying OPPO's presence in Southeast Asia. The Find X8 series, for instance, has seen sales double compared to its predecessor, a testament to OPPO's growing influence in the region. This surge in popularity is not just a fluke; it reflects a well-executed strategy that combines product innovation with targeted marketing efforts.
The competitive edge of OPPO Ads lies in its unique value proposition. Advertisers are drawn to its competitive pricing and proactive marketing scenarios. This approach allows brands to reach a broader audience efficiently, maximizing their advertising value. The transition from reach to conversion is seamless, thanks to OPPO’s robust operating system ecosystem. This integration enhances user engagement and retention, vital metrics for any successful marketing campaign.
Moreover, OPPO Ads is not resting on its laurels. The company has reported a staggering 300% increase in request volume for its advertising services in 2024. This growth is fueled by the introduction of new commercial applications, including PUSH notifications and local video feeds. With 140 million monthly active users in Southeast Asia, OPPO Ads offers a fertile ground for advertisers looking to expand their reach.
Kevin Wu, the Product Director of OPPO Ads, shared insights into the technological advancements driving the platform. The marketing platform has undergone significant upgrades, introducing features like splash screens that allow advertisers to engage users across various scenarios. These enhancements are not just cosmetic; they are designed to improve return on investment (ROI) by optimizing backend conversion costs.
Programmatic advertising is another area where OPPO Ads is making strides. By facilitating demand-side platform (DSP) participation, the company has increased exposure and engagement rates significantly. This approach ensures that advertisers can access all available traffic, resulting in a more than 200% increase in request volume. Such efficiency is crucial in a landscape where every second counts.
The PUSH marketing solution is a game-changer. By exploring diverse applications, OPPO Ads has improved click-through rates and backend effects. This capability allows advertisers to engage users more effectively, enhancing the overall marketing experience.
As the event progressed, Gavin Zou, the AM Director of OPPO Ads, introduced the Device+ Marketing Solution. This innovative tool is designed to help advertisers acquire high-quality users efficiently. By utilizing OPPO’s extensive mobile ecosystem, Device+ offers a comprehensive user management service that covers everything from new user acquisition to user activity improvement.
The potential of Device+ is immense. Through preload cooperation, OPPO Ads can reach 24 million new device users annually in Southeast Asia. This feature streamlines the registration process and boosts activation rates significantly. Additionally, the APP distribution capabilities ensure that users who have not yet installed an application can be effectively targeted, improving overall user acquisition efficiency.
The salon also served as a platform for industry leaders to exchange insights. Guests from prominent companies like Agoda and AppsFlyer discussed the challenges and opportunities within the Southeast Asian market. This collaborative spirit is essential for navigating the complexities of the advertising landscape.
Looking ahead, OPPO Ads is poised for continued growth. The company plans to enhance its commercial capabilities and collaborate with ecosystem partners to explore new opportunities. This proactive approach will not only benefit OPPO Ads but also contribute to the overall prosperity of the advertising industry in Southeast Asia.
In conclusion, the OPPO Ads Connect 2025 Southeast Asia Salon was a pivotal moment for OPPO Ads. It showcased the company’s innovative marketing solutions and its commitment to driving growth in the region. As the advertising landscape continues to evolve, OPPO Ads is well-positioned to lead the charge, unlocking new opportunities for advertisers and fostering a vibrant ecosystem for all stakeholders. The future looks bright, and OPPO Ads is ready to seize it.
The salon was more than just a showcase; it was a vibrant exchange of ideas among marketers, developers, and industry leaders. Attendees gathered to explore new growth opportunities and discuss the evolving dynamics of the advertising world. The event highlighted OPPO Ads' commitment to fostering collaboration and innovation, crucial elements for thriving in today’s fast-paced market.
At the core of the event was the introduction of OPPO Ads’ Device+ Marketing Solution. This one-stop platform aims to streamline user acquisition and enhance engagement. By leveraging OPPO’s extensive mobile ecosystem, advertisers can now tap into a wealth of resources to optimize their marketing strategies. The Device+ solution is designed to meet the diverse needs of advertisers, providing tools for user management, activity improvement, and conversion enhancement.
Tim Chen, the Head of OPPO Ads Overseas Sales and Operations, emphasized the importance of solidifying OPPO's presence in Southeast Asia. The Find X8 series, for instance, has seen sales double compared to its predecessor, a testament to OPPO's growing influence in the region. This surge in popularity is not just a fluke; it reflects a well-executed strategy that combines product innovation with targeted marketing efforts.
The competitive edge of OPPO Ads lies in its unique value proposition. Advertisers are drawn to its competitive pricing and proactive marketing scenarios. This approach allows brands to reach a broader audience efficiently, maximizing their advertising value. The transition from reach to conversion is seamless, thanks to OPPO’s robust operating system ecosystem. This integration enhances user engagement and retention, vital metrics for any successful marketing campaign.
Moreover, OPPO Ads is not resting on its laurels. The company has reported a staggering 300% increase in request volume for its advertising services in 2024. This growth is fueled by the introduction of new commercial applications, including PUSH notifications and local video feeds. With 140 million monthly active users in Southeast Asia, OPPO Ads offers a fertile ground for advertisers looking to expand their reach.
Kevin Wu, the Product Director of OPPO Ads, shared insights into the technological advancements driving the platform. The marketing platform has undergone significant upgrades, introducing features like splash screens that allow advertisers to engage users across various scenarios. These enhancements are not just cosmetic; they are designed to improve return on investment (ROI) by optimizing backend conversion costs.
Programmatic advertising is another area where OPPO Ads is making strides. By facilitating demand-side platform (DSP) participation, the company has increased exposure and engagement rates significantly. This approach ensures that advertisers can access all available traffic, resulting in a more than 200% increase in request volume. Such efficiency is crucial in a landscape where every second counts.
The PUSH marketing solution is a game-changer. By exploring diverse applications, OPPO Ads has improved click-through rates and backend effects. This capability allows advertisers to engage users more effectively, enhancing the overall marketing experience.
As the event progressed, Gavin Zou, the AM Director of OPPO Ads, introduced the Device+ Marketing Solution. This innovative tool is designed to help advertisers acquire high-quality users efficiently. By utilizing OPPO’s extensive mobile ecosystem, Device+ offers a comprehensive user management service that covers everything from new user acquisition to user activity improvement.
The potential of Device+ is immense. Through preload cooperation, OPPO Ads can reach 24 million new device users annually in Southeast Asia. This feature streamlines the registration process and boosts activation rates significantly. Additionally, the APP distribution capabilities ensure that users who have not yet installed an application can be effectively targeted, improving overall user acquisition efficiency.
The salon also served as a platform for industry leaders to exchange insights. Guests from prominent companies like Agoda and AppsFlyer discussed the challenges and opportunities within the Southeast Asian market. This collaborative spirit is essential for navigating the complexities of the advertising landscape.
Looking ahead, OPPO Ads is poised for continued growth. The company plans to enhance its commercial capabilities and collaborate with ecosystem partners to explore new opportunities. This proactive approach will not only benefit OPPO Ads but also contribute to the overall prosperity of the advertising industry in Southeast Asia.
In conclusion, the OPPO Ads Connect 2025 Southeast Asia Salon was a pivotal moment for OPPO Ads. It showcased the company’s innovative marketing solutions and its commitment to driving growth in the region. As the advertising landscape continues to evolve, OPPO Ads is well-positioned to lead the charge, unlocking new opportunities for advertisers and fostering a vibrant ecosystem for all stakeholders. The future looks bright, and OPPO Ads is ready to seize it.