Nokian Tyres: Paving the Road to a Sustainable Future
March 3, 2025, 11:33 pm
Location: Finland, Mainland Finland, Nokia
Employees: 1001-5000
Founded date: 1898
Total raised: $162.36M
Nokian Tyres is on a mission. A mission to reshape the future of mobility. The Finnish tire manufacturer is not just about rubber and tread; it’s about innovation, sustainability, and safety. In 2024, they published their annual report, a detailed roadmap of their journey and aspirations. The report reveals a company deeply committed to reinventing tires and how they are made. It’s a narrative of progress, ambition, and responsibility.
The annual report is more than just numbers. It includes a Sustainability Statement, a Corporate Governance Statement, and a Remuneration Report. These documents are not mere formalities; they reflect a company that understands the weight of its impact on the environment and society. Nokian Tyres is transparent about its operations, showcasing its commitment to sustainability in every aspect of its business.
In 2024, Nokian Tyres reported net sales of EUR 1.3 billion. This figure is not just a testament to their market strength; it underscores their role as a leader in the tire industry. With a workforce of around 3,800 people, they are not just manufacturing tires; they are crafting a safer world for drivers and communities alike. Their purpose is clear: to make the world safer by continuously reinventing tires.
But the journey doesn’t stop there. Nokian Tyres is stepping into the future with the FUTUREPROOF program. This ambitious initiative aims to tackle the challenges of tomorrow’s mobility landscape. With over 100 partners, the program is a collaborative effort to innovate and develop solutions that address climate change, digitalization, and sustainable product lifecycles. It’s a bold move, positioning Nokian Tyres at the forefront of a transformative era in transportation.
The FUTUREPROOF program is funded by Business Finland, which has allocated EUR 20 million to support this initiative. This funding is a vote of confidence in Nokian Tyres’ vision. The program aims to create hundreds of new jobs in Finland by 2034, showcasing the potential for economic growth alongside environmental responsibility. It’s a win-win scenario: innovation drives job creation, and sustainability becomes a cornerstone of the mobility sector.
Nokian Tyres is focusing on four main themes within the FUTUREPROOF program: Future Mobility and Business, Sustainable Tire Lifecycle, Digital Foundation, and Advanced Manufacturing. Each theme is a building block in the quest for a more sustainable future. They aim to improve safety, reduce emissions, and develop advanced driving solutions. It’s a comprehensive approach that recognizes the interconnectedness of modern mobility challenges.
The emphasis on digitalization is particularly noteworthy. As the world becomes more connected, the need for smart solutions grows. Nokian Tyres is poised to lead this charge, integrating technology into tire design and manufacturing. This digital foundation will not only enhance product performance but also provide valuable data to improve safety and efficiency on the roads.
Sustainability is at the heart of Nokian Tyres’ operations. They are committed to reducing their environmental footprint throughout the entire supply chain. This commitment is not just about compliance; it’s about setting a standard for the industry. By focusing on a sustainable tire lifecycle, Nokian Tyres is ensuring that their products are not only high-performing but also environmentally friendly.
The collaboration with over 100 partners is a testament to the power of collective action. In a world where challenges are increasingly complex, cross-industry cooperation is essential. Nokian Tyres understands that solutions will not come from isolated efforts. Instead, they will emerge from shared knowledge, resources, and innovation. This ecosystem approach is a model for how industries can work together to tackle pressing issues.
The FUTUREPROOF program is also a response to the vulnerabilities exposed by global events. The pandemic highlighted the fragility of supply chains and the urgent need for resilience. Nokian Tyres is addressing these challenges head-on, creating a framework that not only anticipates future disruptions but also builds a more robust mobility ecosystem.
As Nokian Tyres moves forward, they are not just focused on their bottom line. They are driven by a purpose that transcends profit. Their commitment to safety, sustainability, and innovation is a guiding light in an industry often criticized for its environmental impact. They are setting a new standard, one that prioritizes the planet and the people who inhabit it.
In conclusion, Nokian Tyres is more than a tire manufacturer. They are a beacon of hope in the mobility sector. Their annual report and the FUTUREPROOF program illustrate a company that is not afraid to dream big. They are redefining what it means to be a leader in the industry. With a focus on sustainability, innovation, and collaboration, Nokian Tyres is paving the road to a safer, greener future. The journey is just beginning, but the destination is clear: a world where mobility is safe, sustainable, and accessible for all.
The annual report is more than just numbers. It includes a Sustainability Statement, a Corporate Governance Statement, and a Remuneration Report. These documents are not mere formalities; they reflect a company that understands the weight of its impact on the environment and society. Nokian Tyres is transparent about its operations, showcasing its commitment to sustainability in every aspect of its business.
In 2024, Nokian Tyres reported net sales of EUR 1.3 billion. This figure is not just a testament to their market strength; it underscores their role as a leader in the tire industry. With a workforce of around 3,800 people, they are not just manufacturing tires; they are crafting a safer world for drivers and communities alike. Their purpose is clear: to make the world safer by continuously reinventing tires.
But the journey doesn’t stop there. Nokian Tyres is stepping into the future with the FUTUREPROOF program. This ambitious initiative aims to tackle the challenges of tomorrow’s mobility landscape. With over 100 partners, the program is a collaborative effort to innovate and develop solutions that address climate change, digitalization, and sustainable product lifecycles. It’s a bold move, positioning Nokian Tyres at the forefront of a transformative era in transportation.
The FUTUREPROOF program is funded by Business Finland, which has allocated EUR 20 million to support this initiative. This funding is a vote of confidence in Nokian Tyres’ vision. The program aims to create hundreds of new jobs in Finland by 2034, showcasing the potential for economic growth alongside environmental responsibility. It’s a win-win scenario: innovation drives job creation, and sustainability becomes a cornerstone of the mobility sector.
Nokian Tyres is focusing on four main themes within the FUTUREPROOF program: Future Mobility and Business, Sustainable Tire Lifecycle, Digital Foundation, and Advanced Manufacturing. Each theme is a building block in the quest for a more sustainable future. They aim to improve safety, reduce emissions, and develop advanced driving solutions. It’s a comprehensive approach that recognizes the interconnectedness of modern mobility challenges.
The emphasis on digitalization is particularly noteworthy. As the world becomes more connected, the need for smart solutions grows. Nokian Tyres is poised to lead this charge, integrating technology into tire design and manufacturing. This digital foundation will not only enhance product performance but also provide valuable data to improve safety and efficiency on the roads.
Sustainability is at the heart of Nokian Tyres’ operations. They are committed to reducing their environmental footprint throughout the entire supply chain. This commitment is not just about compliance; it’s about setting a standard for the industry. By focusing on a sustainable tire lifecycle, Nokian Tyres is ensuring that their products are not only high-performing but also environmentally friendly.
The collaboration with over 100 partners is a testament to the power of collective action. In a world where challenges are increasingly complex, cross-industry cooperation is essential. Nokian Tyres understands that solutions will not come from isolated efforts. Instead, they will emerge from shared knowledge, resources, and innovation. This ecosystem approach is a model for how industries can work together to tackle pressing issues.
The FUTUREPROOF program is also a response to the vulnerabilities exposed by global events. The pandemic highlighted the fragility of supply chains and the urgent need for resilience. Nokian Tyres is addressing these challenges head-on, creating a framework that not only anticipates future disruptions but also builds a more robust mobility ecosystem.
As Nokian Tyres moves forward, they are not just focused on their bottom line. They are driven by a purpose that transcends profit. Their commitment to safety, sustainability, and innovation is a guiding light in an industry often criticized for its environmental impact. They are setting a new standard, one that prioritizes the planet and the people who inhabit it.
In conclusion, Nokian Tyres is more than a tire manufacturer. They are a beacon of hope in the mobility sector. Their annual report and the FUTUREPROOF program illustrate a company that is not afraid to dream big. They are redefining what it means to be a leader in the industry. With a focus on sustainability, innovation, and collaboration, Nokian Tyres is paving the road to a safer, greener future. The journey is just beginning, but the destination is clear: a world where mobility is safe, sustainable, and accessible for all.